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I am a Performance Marketing & Paid Media Specialist (Junior) with hands-on experience in Meta Ads and Google Ads, focused on ecommerce and lead generation. I have delivered 3x ROAS and boosted CTR by 25% through systematic testing and optimization, managed €14,000+ in Google Ads spend with around 2.5x ROI, and generated consistent daily leads through paid campaigns, while also crafting ad creatives and social content to improve performance. I’ve published SEO-focused content and driven substantial organic traffic, using Google Analytics GA4 and AI tools to guide content and strategy. I’ve built and managed Shopify- and WordPress-based assets, led affiliate marketing initiatives, and enjoy collaborating with teams to turn data into growth.…I am a Performance Marketing & Paid Media Specialist (Junior) with hands-on experience in Meta Ads and Google Ads, focused on ecommerce and lead generation. I have delivered 3x ROAS and boosted CTR by 25% through systematic testing and optimization, managed €14,000+ in Google Ads spend with around 2.5x ROI, and generated consistent daily leads through paid campaigns, while also crafting ad creatives and social content to improve performance. I’ve published SEO-focused content and driven substantial organic traffic, using Google Analytics GA4 and AI tools to guide content and strategy. I’ve built and managed Shopify- and WordPress-based assets, led affiliate marketing initiatives, and enjoy collaborating with teams to turn data into growth.

Nikhil Kumar

Performance Marketer, Digital Marketer, Content Creator

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I am a Performance Marketing & Paid Media Specialist (Junior) with hands-on experience in Meta Ads and Google Ads, focused on ecommerce and lead generation. I have delivered 3x ROAS and boosted CTR by 25% through systematic testing and optimization, managed €14,000+ in Google Ads spend with around 2.5x ROI, and generated consistent daily leads through paid campaigns, while also crafting ad creatives and social content to improve performance. I’ve published SEO-focused content and driven substantial organic traffic, using Google Analytics GA4 and AI tools to guide content and strategy. I’ve built and managed Shopify- and WordPress-based assets, led affiliate marketing initiatives, and enjoy collaborating with teams to turn data into growth.…I am a Performance Marketing & Paid Media Specialist (Junior) with hands-on experience in Meta Ads and Google Ads, focused on ecommerce and lead generation. I have delivered 3x ROAS and boosted CTR by 25% through systematic testing and optimization, managed €14,000+ in Google Ads spend with around 2.5x ROI, and generated consistent daily leads through paid campaigns, while also crafting ad creatives and social content to improve performance. I’ve published SEO-focused content and driven substantial organic traffic, using Google Analytics GA4 and AI tools to guide content and strategy. I’ve built and managed Shopify- and WordPress-based assets, led affiliate marketing initiatives, and enjoy collaborating with teams to turn data into growth.

Available to hire

I am a Performance Marketing & Paid Media Specialist (Junior) with hands-on experience in Meta Ads and Google Ads, focused on ecommerce and lead generation. I have delivered 3x ROAS and boosted CTR by 25% through systematic testing and optimization, managed €14,000+ in Google Ads spend with around 2.5x ROI, and generated consistent daily leads through paid campaigns, while also crafting ad creatives and social content to improve performance.

I’ve published SEO-focused content and driven substantial organic traffic, using Google Analytics GA4 and AI tools to guide content and strategy. I’ve built and managed Shopify- and WordPress-based assets, led affiliate marketing initiatives, and enjoy collaborating with teams to turn data into growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Founder & Performance Marketing Manager at Spentmore.com

May 1, 2020 - Present

Founded and scaled an affiliate marketing platform, creating 150+ SEO-optimized blog articles to drive organic traffic; invested €14,000+ in Google Ads, generating approximately 2.5x ROI; optimized Google Ads campaigns (Search) across 100+ campaigns and improving keyword targeting and ROI; monitored campaign performance with Google Analytics 4; generated 13,000+ organic visits in one year through SEO-focused content strategy; developed AI-assisted content generation and ad copywriting; published 591 posts on Instagram.

Founder & Performance Marketing Manager (E-commerce) at XpertRead

May 1, 2023 - March 1, 2024

Built and managed a Shopify-based ecommerce store, listing 900+ books and handling ads, content, and analytics end-to-end.

Lead Generation Specialist & Team Lead at Skyray Ventures

September 1, 2022 - April 1, 2023

Generated 8-10 qualified leads daily through Meta Ads and targeted social outreach strategies; led and trained a team of 10 interns on lead generation strategies and campaign optimization; contributed to revenue growth of $4,000+ monthly over a three-month period.