Available to hire
I’m a performance-driven Paid Ads Executive who specializes in scaling D2C brands with data-driven campaigns across Google and Meta. With 2.5+ years managing over $1.5M in ad spend for clients in the US, Europe, Kuwait, and India, I’m passionate about turning insights into growth and building funnels that convert.
I enjoy CRO, GTM, A/B testing, and AI-powered workflows to automate and accelerate success for teams that measure everything. My work consistently reduces CPAs, boosts ROAS, and delivers thousands of qualified leads across skincare, real estate, dental, home decor, and cosmetic surgery.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Senior Performance Marketing Executive at Get Me Rank
February 1, 2024 - PresentScaled a US skincare brand’s monthly ad spend 13.5X from $2,000 to $27,000 while maintaining a 2.7 ROAS through market research and precise audience segmentation. Cut CPA by 16% with stage-specific creatives. Managed a $100K/month Google Ads account for a US D2C red light therapy brand, hitting an $80 target CPA. Generated 5,000+ high-intent leads for M3M, DLF, and Omaxe in real estate via optimization of lead forms, devices, budget, and messaging. Mentored 3 junior executives, expanding portfolios to 8–10 client accounts. Improved ROAS from 2.1 to 2.85 and doubled conversions for a Kuwait honey D2C brand by optimizing placements, devices, and age segments. Delivered 18,000+ leads for a Kuwait dental clinic with CPL reduction from $5.42 to under $1.20 by removing underperforming demographics, devices, and creatives. Achieved 54% revenue growth for a home decor brand (₹42L to ₹64L) with ROAS 4.65 by focusing on winners and budget discipline. Halved CPA and doubled conversions fo
Meta Ads Freelancer at Inst.archis
December 1, 2023 - February 1, 2024Built and launched Meta ad campaigns for a gifting brand—covering Business Manager setup, Ad Manager, and engagement campaigns—producing 1,817 DM enquiries at a ROAS of 3.5. Drove 300+ leads at a CPL of ₹275, generating ₹5,00,000 in revenue at a ROAS of 4.7. Delivered performance reports tracking Cost per Result, CTR, and ROAS to inform ongoing optimization decisions.
Google Ads Intern at ERIP
April 1, 2023 - August 1, 2023Sustained a 13% CTR across Google Ads campaigns through continual search term analysis, negative keyword refinement, and match type management. Produced regular performance reports for senior management, tracking Cost, Conversions, and ROI. Achieved a 20.1% conversion rate on lead form submissions, demonstrating strong campaign-to-landing page alignment.
Education
Bachelor of Business Administration (BBA) at Maharaja Agrasen Institute of Management Studies
January 11, 2030 - January 1, 2022Digital Marketing Scientist Course at Lapaas Digital Marketing Institute
January 11, 2030 - January 1, 2022Commerce with Mathematics at St. Lawrence Convent School
January 11, 2030 - January 1, 2019Qualifications
Digital Marketing Scientist Course
January 11, 2030 - January 1, 2022Industry Experience
Consumer Goods, Real Estate & Construction, Healthcare, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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