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With 10+ years in digital marketing and growth, I own website performance, SEO strategy, and cross-brand activation across multi-brand environments. I currently lead digital strategy at The Private Clinic Group, overseeing website optimization, CRM/email marketing, and agency-led SEO/PPC performance. I excel at driving conversion-focused improvements across channels, aligning campaign execution with data to optimize user journeys and lead generation. I collaborate with external agencies, translate strategy into actionable plans, and manage marketing tools and analytics to maximize visibility and ROI.…With 10+ years in digital marketing and growth, I own website performance, SEO strategy, and cross-brand activation across multi-brand environments. I currently lead digital strategy at The Private Clinic Group, overseeing website optimization, CRM/email marketing, and agency-led SEO/PPC performance. I excel at driving conversion-focused improvements across channels, aligning campaign execution with data to optimize user journeys and lead generation. I collaborate with external agencies, translate strategy into actionable plans, and manage marketing tools and analytics to maximize visibility and ROI.

Oana Ilina

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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With 10+ years in digital marketing and growth, I own website performance, SEO strategy, and cross-brand activation across multi-brand environments. I currently lead digital strategy at The Private Clinic Group, overseeing website optimization, CRM/email marketing, and agency-led SEO/PPC performance. I excel at driving conversion-focused improvements across channels, aligning campaign execution with data to optimize user journeys and lead generation. I collaborate with external agencies, translate strategy into actionable plans, and manage marketing tools and analytics to maximize visibility and ROI.…With 10+ years in digital marketing and growth, I own website performance, SEO strategy, and cross-brand activation across multi-brand environments. I currently lead digital strategy at The Private Clinic Group, overseeing website optimization, CRM/email marketing, and agency-led SEO/PPC performance. I excel at driving conversion-focused improvements across channels, aligning campaign execution with data to optimize user journeys and lead generation. I collaborate with external agencies, translate strategy into actionable plans, and manage marketing tools and analytics to maximize visibility and ROI.

Available to hire

With 10+ years in digital marketing and growth, I own website performance, SEO strategy, and cross-brand activation across multi-brand environments. I currently lead digital strategy at The Private Clinic Group, overseeing website optimization, CRM/email marketing, and agency-led SEO/PPC performance.

I excel at driving conversion-focused improvements across channels, aligning campaign execution with data to optimize user journeys and lead generation. I collaborate with external agencies, translate strategy into actionable plans, and manage marketing tools and analytics to maximize visibility and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Senior Digital Lead at The Private Clinic Group

July 1, 2025 - Present

Own web site performance as a key conversion and lead-generation channel, optimizing landing pages, user journeys, and content to improve engagement and conversions. Manage email marketing and CRM campaigns, including campaign planning, segmentation, and performance optimization. Design and build marketing emails using DotDigital, Stripo, and HTML, ensuring responsive design and strong conversion performance. Implement CRO strategies across web pages and align SEO, paid media, and site content to maximize visibility and lead generation. Collaborate with an external PPC agency, reviewing campaign performance and providing strategic input to improve results. Translate campaign strategy into execution across owned channels, and manage marketing tools and tracking to ensure accurate data collection and insights. Navigate changes in organic search performance due to evolving algorithms and AI-driven results. Lead cross-functional collaboration to drive growth.

Senior SEO Executive at The Private Clinic Group

July 1, 2020 - June 30, 2025

Developed and executed SEO strategies to increase organic traffic and search rankings. Conducted keyword research, competitor analysis, and technical SEO audits. Created SEO-optimized landing pages and blog content. Collaborated with email and social teams to support integrated digital campaigns. Monitored website performance and KPIs using Google Analytics, Google Search Console, and SEO platforms to drive improvements.

Web Marketing Executive at Results Through Digital (RTD)

September 1, 2017 - January 31, 2020

Developed and executed SEO and digital marketing strategies for multiple clients. Produced SEO-optimized website content and blog articles. Conducted keyword research, performance analysis and reporting. Collaborated with email and social teams to support integrated digital campaigns.

Web Marketing Executive at EMS Internet

September 1, 2015 - September 1, 2017

Created and optimized website content for SEO. Performed keyword research and on-page SEO improvements. Tracked analytics and produced campaign performance reports.

Online Marketing Specialist at Perfect Tour

June 1, 2012 - August 31, 2015

Managed website content and implemented SEO improvements. Optimized metadata, URLs and on-page SEO elements. Supported newsletter campaigns and online promotions.