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I am a results-driven Performance Marketing Specialist with 12+ years of hands-on experience managing multi-platform digital advertising campaigns and delivering measurable ROI. I specialize in Google Ads, Meta Ads, analytics-driven optimization, and full-funnel strategies that drive growth—from 0 to 50k+ monthly ad spend and beyond. I’ve built AI-powered dashboards, optimized landing pages, and led data-driven campaigns for home services and skincare brands.…I am a results-driven Performance Marketing Specialist with 12+ years of hands-on experience managing multi-platform digital advertising campaigns and delivering measurable ROI. I specialize in Google Ads, Meta Ads, analytics-driven optimization, and full-funnel strategies that drive growth—from 0 to 50k+ monthly ad spend and beyond. I’ve built AI-powered dashboards, optimized landing pages, and led data-driven campaigns for home services and skincare brands.

Abu Razeen

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I am a results-driven Performance Marketing Specialist with 12+ years of hands-on experience managing multi-platform digital advertising campaigns and delivering measurable ROI. I specialize in Google Ads, Meta Ads, analytics-driven optimization, and full-funnel strategies that drive growth—from 0 to 50k+ monthly ad spend and beyond. I’ve built AI-powered dashboards, optimized landing pages, and led data-driven campaigns for home services and skincare brands.…I am a results-driven Performance Marketing Specialist with 12+ years of hands-on experience managing multi-platform digital advertising campaigns and delivering measurable ROI. I specialize in Google Ads, Meta Ads, analytics-driven optimization, and full-funnel strategies that drive growth—from 0 to 50k+ monthly ad spend and beyond. I’ve built AI-powered dashboards, optimized landing pages, and led data-driven campaigns for home services and skincare brands.

Available to hire

I am a results-driven Performance Marketing Specialist with 12+ years of hands-on experience managing multi-platform digital advertising campaigns and delivering measurable ROI.

I specialize in Google Ads, Meta Ads, analytics-driven optimization, and full-funnel strategies that drive growth—from 0 to 50k+ monthly ad spend and beyond. I’ve built AI-powered dashboards, optimized landing pages, and led data-driven campaigns for home services and skincare brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Performance Marketing Manager at Digital Marketing Agency

January 1, 2026 - Present

Managed 4 active client accounts across Google Ads and Meta Ads—3 home remodeling contractors and 1 skincare e-commerce brand—handling $50,000+ monthly ad budget with full P&L accountability. Scaled campaigns from 0 to profitable operations within 6 months, established campaign infrastructure including account setup, conversion tracking, landing pages, and reporting systems. Developed 60+ high-performing campaigns segmented by service line (kitchen remodeling, bathroom renovation, home additions, skincare) resulting in 15–25% lower CPL vs broad targeting. Achieved average 4.5x ROAS across portfolio with controlled CAC aligned to LTV targets through smart bidding and continuous optimization. Reduced average CAC by 31% across home remodeling accounts through A/B testing of ad copy, landing pages, and bid strategies with weekly optimization cycles. Built advanced audience targeting leveraging in-market audiences, demographic segmentation, and customer match lists to improve conversi

Independent Digital Marketing Consultant at Freelance

June 1, 2021 - December 31, 2025

Executed Google Ads and Meta Ads campaigns for 12+ SMB clients across e-commerce, professional services, and local business verticals with budgets $500–$5,000/month. Delivered $180,000+ in attributed revenue for B2C clients over 18 months through strategic paid media management and conversion funnel optimization. Achieved 5.2x average ROAS across e-commerce clients through strategic Google Shopping and Performance Max campaign optimization. Generated 500+ qualified leads for an educational consultancy via Meta Ads using data-driven funnels and targeted creatives—reducing CPL through continuous A/B testing. Scaled DTC e-commerce brands achieving 3–6x ROAS across multiple product categories through full-funnel Meta Ads strategy. Reduced average CAC by 35% through landing page CRO, audience refinement, and iterative ad creative testing. Built and optimized Shopify and WooCommerce stores with CRO-focused design, mobile-first experience, and integrated analytics.