Azhar Utegenova

Developed and executed multi-platform social media strategy (Instagram, TikTok, LinkedIn, Telegram) aligned with brand positioning; translated PMM-led messaging into platform-specific content; created and published content including articles, short-form video, and event coverage; managed PR amplification for large-scale events (Kolesa Junday, Kolesa Conf — 1200+ attendees); collaborated with designers, motion team, and videographers to deliver cohesive content; filmed and edited short-form video using CapCut; conducted interviews with industry professionals for editorial content; attended events for content production and real-time coverage; analyzed performance metrics (engagement, reach, CTR) and optimized content strategy; suggested content formats and angles based on platform trends; coordinated content production and communication across teams.

Market analysis to identify trends and strategic opportunities; planned content to enhance audience engagement; generated creative concepts for products; partnered with major companies for projects; launched ad campaigns to drive sales; SEO optimization to improve content visibility; monitored key marketing metrics and generated reports; worked with Bitrix system.

Key competencies: Worked with Yandex Ads and Google Ads; development of website layouts; website traffic analysis and monitoring; engagement in website design.