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Hi, I’m Azhar Utegenova, a social media specialist who translates trends and brand narratives into platform-native content across Instagram, TikTok, LinkedIn, and Telegram. I bring experience in content production, editorial storytelling, and performance-driven strategy, with a strong eye for fashion-inspired visuals. I excel at collaborating with creative teams, executing large-scale campaigns, and turning real-time moments into engaging content. I’m energized by fast-paced production cycles and love shaping content that resonates with audiences and drives meaningful results.…Hi, I’m Azhar Utegenova, a social media specialist who translates trends and brand narratives into platform-native content across Instagram, TikTok, LinkedIn, and Telegram. I bring experience in content production, editorial storytelling, and performance-driven strategy, with a strong eye for fashion-inspired visuals. I excel at collaborating with creative teams, executing large-scale campaigns, and turning real-time moments into engaging content. I’m energized by fast-paced production cycles and love shaping content that resonates with audiences and drives meaningful results.

Azhar Utegenova

Social Media Manager, Content Creator, Content Producer, +2

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Hi, I’m Azhar Utegenova, a social media specialist who translates trends and brand narratives into platform-native content across Instagram, TikTok, LinkedIn, and Telegram. I bring experience in content production, editorial storytelling, and performance-driven strategy, with a strong eye for fashion-inspired visuals. I excel at collaborating with creative teams, executing large-scale campaigns, and turning real-time moments into engaging content. I’m energized by fast-paced production cycles and love shaping content that resonates with audiences and drives meaningful results.…Hi, I’m Azhar Utegenova, a social media specialist who translates trends and brand narratives into platform-native content across Instagram, TikTok, LinkedIn, and Telegram. I bring experience in content production, editorial storytelling, and performance-driven strategy, with a strong eye for fashion-inspired visuals. I excel at collaborating with creative teams, executing large-scale campaigns, and turning real-time moments into engaging content. I’m energized by fast-paced production cycles and love shaping content that resonates with audiences and drives meaningful results.

Available to hire

Hi, I’m Azhar Utegenova, a social media specialist who translates trends and brand narratives into platform-native content across Instagram, TikTok, LinkedIn, and Telegram. I bring experience in content production, editorial storytelling, and performance-driven strategy, with a strong eye for fashion-inspired visuals.

I excel at collaborating with creative teams, executing large-scale campaigns, and turning real-time moments into engaging content. I’m energized by fast-paced production cycles and love shaping content that resonates with audiences and drives meaningful results.

Skills

Copywriting

Canva

Figma

Experience Level

Copywriting

Expert

Canva

Expert

Figma

Intermediate

Language

English

Advanced

Kazakh

Intermediate

French

Beginner

Russian

Fluent

Work Experience

Social Media Specialist at Kolesa Group

February 1, 2025 - Present

Developed and executed multi-platform social media strategy (Instagram, TikTok, LinkedIn, Telegram) aligned with brand positioning; translated PMM-led messaging into platform-specific content; created and published content including articles, short-form video, and event coverage; managed PR amplification for large-scale events (Kolesa Junday, Kolesa Conf — 1200+ attendees); collaborated with designers, motion team, and videographers to deliver cohesive content; filmed and edited short-form video using CapCut; conducted interviews with industry professionals for editorial content; attended events for content production and real-time coverage; analyzed performance metrics (engagement, reach, CTR) and optimized content strategy; suggested content formats and angles based on platform trends; coordinated content production and communication across teams.

Manager, Quality Control at Behype

May 1, 2024 - August 31, 2024

Market analysis to identify trends and strategic opportunities; planned content to enhance audience engagement; generated creative concepts for products; partnered with major companies for projects; launched ad campaigns to drive sales; SEO optimization to improve content visibility; monitored key marketing metrics and generated reports; worked with Bitrix system.

Marketing Intern at TDS Media

May 1, 2022 - August 31, 2022

Key competencies: Worked with Yandex Ads and Google Ads; development of website layouts; website traffic analysis and monitoring; engagement in website design.

Marketing Intern at Creativity

January 1, 2022 - April 30, 2022

Key competencies: Financial budgeting and planning; knowledge and expertise in filmmaking; cold and warm lead calling; collaborative teamwork; ideation for advertising campaigns; commercial analysis and evaluation; blogger trend and market research.