Lead brand storytelling and marketing strategy for a wellness supplement company focused on ethical practices and long-term health outcomes. Built and launched the company website, saving approximately $2,750 vs. external agency quotes. Managed daily promotional activity with a $40-50 ad spend, developing campaigns to improve ROAS and CTR; conducted AB tests on ads and branded campaigns; oversaw social media across Facebook, Instagram, YouTube, website, and Amazon Storefront with Health Canada-compliant content. Built influencer networks, created case studies, and engaged a wellness advocate community at events like KITSfest; represented the company at trade shows (e.g., CHFA Vancouver); provided customer support and fulfilled orders via Shopify and Amazon.

SEO Specialist at Boxiki

December 1, 2023 - March 1, 2024

Conducted comprehensive website audits, optimized on-page elements and technical SEO, generated high-quality SEO-friendly content for website, blog, and social platforms; performed thorough keyword research to identify opportunities for organic growth; analyzed performance using Google Analytics and Search Console; ensured product listings were optimized for search engines (keywords and image optimization).

Sales and Marketing Strategist at Jastram Engineering & Technologies

September 1, 2022 - July 1, 2023

Drove 30% growth in organic web traffic within the first month through SEO and LinkedIn campaigns; conducted market research to identify marketing gaps; generated fresh sales leads with strategies to strengthen brand presence; managed marketing budgets and ad spend; mentored the team on building an online presence and led offline advertising, including magazines, banners, and trade show content; resolved logistical gaps for trade shows, reducing costs by 55%; managed CRM and ERP for the team and led early adoption of new technologies.

Customer Service Attendant / Gallery Assistant at City of Burnaby

September 1, 2022 - Present

Adhered to city values and processes to open/close Burnaby Art Gallery; trained in ActiveNet and POS systems; provided front-line customer service, answered inquiries, troubleshot issues; coordinated program registrations, shows and admin duties; delivered high-level customer satisfaction with minimal supervision.

SEO Content Strategist at Pedestal Search

January 1, 2022 - January 1, 2022

Created and edited SEO content (long and short-form) for 15 clients across diverse industries (SaaS, FMCG, Wellness, Legal, Lifestyle), delivering a 210% increase in impressions and 396% increase in total clicks; achieved 35%-69% growth in organic users through on-page optimization; conducted user trend research for specialized content and provided timely client reporting; produced high-quality meta descriptions, SOPs, landing pages, and social media copy.