Arielle Fiorvanti

Social Media Lead at Dolby

Developed and led an integrated brand and social strategy across Dolby’s music, streaming, auto, and podcast verticals; served as primary partner for 25 cross-functional stakeholders.

Senior Social Media Manager at Kayak

Drove 40K new followers and 243M TikTok views in four months by rapidly testing formats, refining a platform-native content strategy, and shaping a distinctive brand voice. Scripted, filmed, edited, and published short-form TikTok and Reels content, delivering fast-turn creative that consistently outperformed industry benchmarks by 80%. Built and maintained a cross-functional content calendar coordinating editorial, email, commerce, product, and PR, resulting in 30% YoY productivity gains.

Social Media Manager (MSG Live Venues + Radio City Rockettes) at Madison Square Garden Entertainment Corp.

Developed the digital content strategy for MSG Live Venues and Rockettes; supported 200 performances and year-round initiatives; garnered 800M video views, 280M engagements, and 1.4M new followers. Launched the Rockettes’ TikTok, achieving 600K followers and 120M organic video views in the first year. Produced 50+ viral videos across TikTok & Reels; created a Shorty Award-winning Instagram Live Dance Series; managed influencer workflows and multi-channel rollouts.

Digital Marketing Manager at The Mann Center for the Performing Arts

Led digital marketing strategy to drive ticket sales for 50 annual performances, surpassing revenue goals by 30% YoY. Redesigned the organization’s website in a Webby-nominated effort, improved UX and discovery. Increased social audience by 50% YoY through platform-native content and influencer collaborations; managed paid media budgets and email campaigns.