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Digital content producer with 5+ years of experience building and scaling high-performing social media platforms, including a 50K+ audience with millions of cumulative views, alongside professional experience with MLSE (Toronto FC, Raptors) and CBC Sports. Executed 700+ publishes during CBC’s Milano-Cortina 2026 Olympic Games across six platforms. Skilled in content strategy, social media management, and multiplatform publishing, with a focus on performance optimization and audience growth. Produces end-to-end video and editorial content across social and digital platforms, manages content calendars, and leverages platform analytics to drive reach, engagement, and brand visibility. I specialize in end-to-end video and editorial content, content calendars, and multiplatform publishing. My work emphasizes performance, audience growth, accessibility, and clear, engaging storytelling. I thrive in collaborative, fast-paced environments and enjoy turning complex topics into accessible, action-driven messaging for diverse audiences.…Digital content producer with 5+ years of experience building and scaling high-performing social media platforms, including a 50K+ audience with millions of cumulative views, alongside professional experience with MLSE (Toronto FC, Raptors) and CBC Sports. Executed 700+ publishes during CBC’s Milano-Cortina 2026 Olympic Games across six platforms. Skilled in content strategy, social media management, and multiplatform publishing, with a focus on performance optimization and audience growth. Produces end-to-end video and editorial content across social and digital platforms, manages content calendars, and leverages platform analytics to drive reach, engagement, and brand visibility. I specialize in end-to-end video and editorial content, content calendars, and multiplatform publishing. My work emphasizes performance, audience growth, accessibility, and clear, engaging storytelling. I thrive in collaborative, fast-paced environments and enjoy turning complex topics into accessible, action-driven messaging for diverse audiences.

Amir Salehnia

Video Editor, Content Producer, Photographer, +7

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Digital content producer with 5+ years of experience building and scaling high-performing social media platforms, including a 50K+ audience with millions of cumulative views, alongside professional experience with MLSE (Toronto FC, Raptors) and CBC Sports. Executed 700+ publishes during CBC’s Milano-Cortina 2026 Olympic Games across six platforms. Skilled in content strategy, social media management, and multiplatform publishing, with a focus on performance optimization and audience growth. Produces end-to-end video and editorial content across social and digital platforms, manages content calendars, and leverages platform analytics to drive reach, engagement, and brand visibility. I specialize in end-to-end video and editorial content, content calendars, and multiplatform publishing. My work emphasizes performance, audience growth, accessibility, and clear, engaging storytelling. I thrive in collaborative, fast-paced environments and enjoy turning complex topics into accessible, action-driven messaging for diverse audiences.…Digital content producer with 5+ years of experience building and scaling high-performing social media platforms, including a 50K+ audience with millions of cumulative views, alongside professional experience with MLSE (Toronto FC, Raptors) and CBC Sports. Executed 700+ publishes during CBC’s Milano-Cortina 2026 Olympic Games across six platforms. Skilled in content strategy, social media management, and multiplatform publishing, with a focus on performance optimization and audience growth. Produces end-to-end video and editorial content across social and digital platforms, manages content calendars, and leverages platform analytics to drive reach, engagement, and brand visibility. I specialize in end-to-end video and editorial content, content calendars, and multiplatform publishing. My work emphasizes performance, audience growth, accessibility, and clear, engaging storytelling. I thrive in collaborative, fast-paced environments and enjoy turning complex topics into accessible, action-driven messaging for diverse audiences.

Available to hire

Digital content producer with 5+ years of experience building and scaling high-performing social media platforms, including a 50K+ audience with millions of cumulative views, alongside professional experience with MLSE (Toronto FC, Raptors) and CBC Sports. Executed 700+ publishes during CBC’s Milano-Cortina 2026 Olympic Games across six platforms. Skilled in content strategy, social media management, and multiplatform publishing, with a focus on performance optimization and audience growth. Produces end-to-end video and editorial content across social and digital platforms, manages content calendars, and leverages platform analytics to drive reach, engagement, and brand visibility.
I specialize in end-to-end video and editorial content, content calendars, and multiplatform publishing. My work emphasizes performance, audience growth, accessibility, and clear, engaging storytelling. I thrive in collaborative, fast-paced environments and enjoy turning complex topics into accessible, action-driven messaging for diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Associate Social Producer (Olympic Games Coverage) at CBC Sports

January 1, 2016 - February 1, 2026

Delivered real-time, multi-platform social coverage during the Milano-Cortina 2026 Winter Olympic Games for CBC Sports. Executed 700+ real-time publishes (video highlights, graphics, athlete features, and commercial content) across six platforms during live competition windows. Wrote and optimized platform-native captions, edited assets in real time using Premiere Pro and Photoshop, and collaborated with senior editorial, shift producers, and commercial teams to prioritize coverage under national broadcast deadlines.

Communications Agent at Centre social d’aide aux immigrants (CSAI)

August 1, 2024 - Present

Lead social media and digital content creation for CSAI, developing clear, human-centered messaging for diverse multilingual newcomer audiences. Develop bilingual copy across social platforms, website content, blogs, newsletters, and informational materials to support program visibility and community engagement. Shape inclusive, equity-informed communication and manage day-to-day social channels and partner communications.

Producer for Toronto FC & Toronto Raptors Content at Maple Leaf Sports & Entertainment (MLSE)

January 1, 2023 - December 31, 2025

Delivered end-to-end production of Toronto FC match recap videos and short-form digital assets for MLS and Leagues Cup coverage. Wrote and edited multiple published match recaps, produced all 32 match previews for the 2024 Toronto FC season, and supported MLSE’s All For One documentary series by organizing footage libraries, assisting with story structure, and coordinating filming logistics for long-form episodes. Captured media day content, branded reads, interviews, and matchday assets used across social, broadcast, and commercial channels.

Digital Content Creator at OneSoccer

June 1, 2022 - August 1, 2022

Produced digital content for a national soccer broadcaster covering the Canadian Premier League, national teams, and major transfer stories. Edited short-form content for TikTok, Instagram Reels, and YouTube; wrote match previews, editorial features, and storyline-driven content; supported live match operations using Twitter LiveCut to package goals, highlights, and key moments in real time; contributed to weekly content planning for social media.

Senior Digital & Multimedia Content Producer at Centre social d’aide aux immigrants (CSAI)

August 1, 2024 - Present

Lead end-to-end social media management and content strategy across digital platforms; own content planning, publishing cadence, and platform management; develop audience-first content to improve accessibility, engagement, and service awareness; translate complex services into clear, action-driven messaging for diverse newcomer audiences; produce multimedia content (video, graphics, written) across campaigns and digital channels; analyze performance metrics (engagement, reach, CTR) to optimize content strategy; collaborate cross-functionally to align messaging with organizational priorities; execute content calendars aligned with campaigns, stakeholder priorities, and service delivery goals.

Content Producer (Toronto FC & Toronto Raptors) at Maple Leaf Sports & Entertainment (MLSE)

May 1, 2023 - August 1, 2025

Produced end-to-end digital content across Toronto FC, Raptors, and Argonauts platforms in a high-performance sports environment; delivered match recap videos and short-form content for MLS and Leagues Cup coverage; produced all 32 Toronto FC match previews for the 2024 season, leading scripting, editing, and delivery; wrote and edited match recaps, ensuring accuracy, clarity, and alignment with brand voice; contributed to long-form projects and production logistics as needed; implemented keyword-based asset metadata to improve retrieval for production teams; contributed content to Raptors programming.

Founder & Content Lead at FootballTalksTV

May 1, 2018 - January 1, 2023

Built and scaled a football-focused digital platform to 50,000+ followers, generating millions of cumulative views; produced 2,000+ pieces of original content across video, graphics, and editorial formats; developed and executed content strategy driving repeat high-performing posts with 100K–5M+ views; led end-to-end content production, including ideation, scripting, editing, publishing, and performance tracking; delivered a 2022 World Cup campaign reaching 8,000,000+ users organically; analyzed platform performance and audience insights to optimize reach, engagement, and content direction.