Bechara Aad

Migrated 4 multi-language sites to a headless CMS; acted as deputy product owner with development; deployed SEO/GEO strategy for 2023-2026, including competitive topical content hub restructuring, on-page optimization, backlink building/digital PR, 3rd party SEO, and technical SEO including Core Web Vitals and schema/entity linking; achieved 17% YoY increase in high-intent clicks and a doubling of impressions; collaborated with design to research and create conversion-optimized components and page templates with A/B testing campaigns.

Part of the sales development team; maintained and customized digital B2B e-commerce tools to scale the self-serve portfolio from ~$10M to $12M in annual value; created scalable, tailored, performance-tracked digital assets and communications that increased customer engagement by 16% and sustained digital wholesale growth. Previously part of the MENA cluster as Marketing Operations Specialist, delivering automated solutions that reduced GTM checks and reporting time by multiple folds.

From tech startups to major names such as Sanofi and OECD, I took over the end-to-end omnichannel digital storytelling campaigns for our clients, from infographics to 120-page publications, improving their website, E-com and social media content, driving up reach and conversions by an average of 14%. On development, I helped nurture & expand SMG and the client’s customer base gaining 2 new clients via on-page & off-page strategic SEO campaigns, newsletters, and live events.