Migrated 4 multi-language sites to a headless CMS; acted as deputy product owner with development; deployed SEO/GEO strategy for 2023-2026, including competitive topical content hub restructuring, on-page optimization, backlink building/digital PR, 3rd party SEO, and technical SEO including Core Web Vitals and schema/entity linking; achieved 17% YoY increase in high-intent clicks and a doubling of impressions; collaborated with design to research and create conversion-optimized components and page templates with A/B testing campaigns.

Digital B2B Specialist (Bilingual) at Adidas Canada

July 1, 2019 - March 31, 2023

Part of the sales development team; maintained and customized digital B2B e-commerce tools to scale the self-serve portfolio from ~$10M to $12M in annual value; created scalable, tailored, performance-tracked digital assets and communications that increased customer engagement by 16% and sustained digital wholesale growth. Previously part of the MENA cluster as Marketing Operations Specialist, delivering automated solutions that reduced GTM checks and reporting time by multiple folds.

Digital Communications Specialist at SMG – Digital storytelling agency

April 1, 2018 - December 1, 2018

Led end-to-end omnichannel digital storytelling campaigns for clients from tech startups to Sanofi and OECD; improved reach and conversions by 14% through website, e-commerce, and social content; helped expand SMG’s client base via on-page and off-page SEO campaigns, newsletters, and live events.

Supply Chain & Website Coordinator at Grohe – MENA regional office

January 1, 2017 - March 31, 2018

Supported the Arabic MENA website localization, ensuring accurate localization and local search optimization; managed order handling for UAE, Lebanon, Jordan, Iraq, Turkey, and additional markets, ensuring process compliance from order to delivery and reporting performance to regional VPs.

Marketing & Development Specialist at Sports for All – Regional distributor

July 1, 2013 - December 31, 2016

Expanded social reach by content planning and budgeting; contributed to driving traffic and sales to the company’s first e-commerce site via SEM/SEO, social media, and newsletters; collaborated with Adidas AG and European licensees for key-account handling, recruiting new regional MENA distributors, and acquiring regional distribution rights for brands such as Tapout.

Digital Communications Specialist at SMG

April 1, 2018 - December 1, 2018

From tech startups to major names such as Sanofi and OECD, I took over the end-to-end omnichannel digital storytelling campaigns for our clients, from infographics to 120-page publications, improving their website, E-com and social media content, driving up reach and conversions by an average of 14%. On development, I helped nurture & expand SMG and the client’s customer base gaining 2 new clients via on-page & off-page strategic SEO campaigns, newsletters, and live events.