I am a dynamic, results-driven UX UI Designer with experience in delivering end-to-end design. I’m passionate about improving the lives of others through UX UI and am constantly looking to learn new things every day. With 9 years of experience in the field, I’ve worked with start-ups, e-commerce enterprises, educational institutions, council organisations, and insurance firms. Derived from my experience working in fast-paced environments, I take ownership and use my initiative to drive future-focused solutions. Demonstrating my commitment to delivering exceptional user experiences, the success of the strategies I have developed and actioned thus far can be evidenced with both data and feedback from management and clients/customers.

Victoria Arrowsmith

I am a dynamic, results-driven UX UI Designer with experience in delivering end-to-end design. I’m passionate about improving the lives of others through UX UI and am constantly looking to learn new things every day. With 9 years of experience in the field, I’ve worked with start-ups, e-commerce enterprises, educational institutions, council organisations, and insurance firms. Derived from my experience working in fast-paced environments, I take ownership and use my initiative to drive future-focused solutions. Demonstrating my commitment to delivering exceptional user experiences, the success of the strategies I have developed and actioned thus far can be evidenced with both data and feedback from management and clients/customers.

Available to hire

I am a dynamic, results-driven UX UI Designer with experience in delivering end-to-end design. I’m passionate about improving the lives of others through UX UI and am constantly looking to learn new things every day.

With 9 years of experience in the field, I’ve worked with start-ups, e-commerce enterprises, educational institutions, council organisations, and insurance firms. Derived from my experience working in fast-paced environments, I take ownership and use my initiative to drive future-focused solutions. Demonstrating my commitment to delivering exceptional user experiences, the success of the strategies I have developed and actioned thus far can be evidenced with both data and feedback from management and clients/customers.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Senior UX UI Designer at Presmartly
August 1, 2025 - Present
Senior UX UI Designer at Southern Cross Health Insurance
October 1, 2023 - July 1, 2024
Led end-to-end UX/UI design for in-store kiosks and premium fabric care interfaces; established design system and component library; conducted accessibility research for large-format touch screens; collaborated with cross-functional teams to align requirements, software, hardware, branding, and design guidelines.
Digital Specialist at Auckland Unlimited
June 1, 2022 - March 1, 2023
Sole lead of digital web design for local, domestic and international tourism campaigns; managed stakeholders; upgraded CMS capabilities to host 70+ external properties; analyzed data to improve campaigns and user engagement; enhanced behavior flows and conversions.
UX UI Designer at AA Insurance
January 1, 2021 - December 31, 2021
Redesigned legacy software to a web app; created lo-fi and hi-fi designs and interactive prototypes; conducted UX research including interviews and proto testing; defined information architecture and UX assets; collaborated with stakeholders and developers.
Phone Counsellor at Youthline
January 1, 2019 - December 31, 2021
Provided phone-based counselling services, supporting youth with guidance and resources.
Volunteer / Arts Fundraiser at Arrowsmith Art (self-run non-profit)
January 1, 2007 - December 31, 2021
Fundraised and contributed creative work for animal charities; managed outreach and events.
Assistant at SPCA Bird Rescue Centre
January 1, 2007 - December 31, 2015
Assisted in daily operations and rescue activities at bird rescue centre.

Education

Bachelor’s Degree in Communication Design, Majoring in UX/UI at AUT University
January 1, 2015 - January 1, 2018
Accessibility: How to Design for All at Google Digital Garage
January 11, 2030 - April 6, 2026
Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - April 6, 2026

Qualifications

Interaction Design Foundation
January 11, 2030 - April 6, 2026
Google Digital Garage
January 11, 2030 - April 6, 2026
Bachelor’s Degree in Communication Design, Majoring in UX/UI
January 1, 2015 - January 1, 2018
Interaction Design Foundation
January 11, 2030 - April 6, 2026
Accessibility: How to Design for All
January 11, 2030 - April 6, 2026
Fundamentals of Digital Marketing
January 11, 2030 - April 6, 2026
Google Digital Garage
January 11, 2030 - April 6, 2026

Industry Experience

Education, Financial Services, Media & Entertainment, Travel & Hospitality, Software & Internet