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I am a digital marketing leader with twenty years developing end-to-end online experiences and establishing objectives for online marketing strategies and teams to drive business growth and revenue. I specialize in B2B marketing communications, social and content program/trend leadership, and I excel at optimizing website design, usability, content, and conversion points. I also have hands-on experience with Google and Adobe Analytics, Sprinklr, Conductor and Marin, Adobe Experience Manager and HubSpot.…I am a digital marketing leader with twenty years developing end-to-end online experiences and establishing objectives for online marketing strategies and teams to drive business growth and revenue. I specialize in B2B marketing communications, social and content program/trend leadership, and I excel at optimizing website design, usability, content, and conversion points. I also have hands-on experience with Google and Adobe Analytics, Sprinklr, Conductor and Marin, Adobe Experience Manager and HubSpot.

John Stancliffe

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I am a digital marketing leader with twenty years developing end-to-end online experiences and establishing objectives for online marketing strategies and teams to drive business growth and revenue. I specialize in B2B marketing communications, social and content program/trend leadership, and I excel at optimizing website design, usability, content, and conversion points. I also have hands-on experience with Google and Adobe Analytics, Sprinklr, Conductor and Marin, Adobe Experience Manager and HubSpot.…I am a digital marketing leader with twenty years developing end-to-end online experiences and establishing objectives for online marketing strategies and teams to drive business growth and revenue. I specialize in B2B marketing communications, social and content program/trend leadership, and I excel at optimizing website design, usability, content, and conversion points. I also have hands-on experience with Google and Adobe Analytics, Sprinklr, Conductor and Marin, Adobe Experience Manager and HubSpot.

Available to hire

I am a digital marketing leader with twenty years developing end-to-end online experiences and establishing objectives for online marketing strategies and teams to drive business growth and revenue.

I specialize in B2B marketing communications, social and content program/trend leadership, and I excel at optimizing website design, usability, content, and conversion points. I also have hands-on experience with Google and Adobe Analytics, Sprinklr, Conductor and Marin, Adobe Experience Manager and HubSpot.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & Search Marketing Manager at Brink's Inc

January 1, 2024 - January 1, 2025

Led B2B social media and paid search programs, delivering YoY engagement growth on LinkedIn of 93%, 42% follower growth, and boosted executive communications participation by 25%, while doubling paid-search conversion rates from 0.81% to 1.94% and cutting cost-per-lead by 35%.

Lead Demand Generation Marketing Manager at AT&T Business

January 1, 2015 - January 1, 2023

Led influencer marketing across LinkedIn, X and YouTube with 60%–80% share-of-voice; aligned executive social communications with business objectives; increased AT&T Public Sector LinkedIn engagement 13% YoY and followers 22% YoY; drove top-10 SERP presence on YouTube and tripled channel subscribers in one year; supported Cheddar News sponsored segments with 30%–50% YoY video view growth and launched an employee advocacy program with 2,500 trained and 500+ activated on LinkedIn & Twitter; launched Instagram @attbusiness to humanize the brand; led events and analytics/reporting via Sprinklr & Adobe for reach and share of voice.

Lead Online Marketing Manager at AT&T Business

January 1, 2015 - January 1, 2023

Built a search/social-first content framework with cross-team collaboration, delivering 48% YoY email subscription growth; consolidated YouTube into a lead-generating platform with 120% YoY engagement; demonstrated video contribution to website conversions at 30% YoY; led a three-contractor SEO team driving a 20% YoY increase in overall organic traffic from search and social.

Search Marketing Director at Media Cause

January 1, 2013 - January 1, 2015

Project lead for all paid digital marketing for nonprofit clients; SEM/SEO team leadership; secured Google Ad Grants (GrantsPro) up to $40,000/mo within six months; developed a full-circle digital strategy combining SEM/SEO, custom landing pages, social media and email for fundraising; negotiated with Google to grant exceptions for restricted keywords in strategic initiatives.

Senior Search Marketing Specialist at Hotels.com (division of Expedia)

January 1, 2012 - January 1, 2013

Maximized global advertising by managing a demand-supply search marketing program across 72 countries and 12 languages; managed $500k monthly spend; used Marin and Excel macros to bulk-create ad copy; handled 25 million keywords and 5 million campaigns.