Westholme - Cut of Freedom Campaign
Scott Deakin
Published
Westholme is an Australian producer of world-class Wagyu and is the producer of choice of globally renowned restaurants and chefs. Revered for its quality, taste and signature marbling, Westholme has put Australian beef on the map with their obsession with crafting new standards of premium produce.
It’s the story of Australia’s best wagyu, produced by Aussie families and served in top restaurants around the world. But no one knows the name of the show-stopping wagyu: Westholme. Our job was to change this, in a big way, through the cheffing community!
Share our Obsession was the digital and social platform we created to communicate the dedicated families who steward this land share a collective obsession with crafting the best beef in the world.
Obsession is relentless, a continual refinement. It’s hard work that can’t be replicated. It’s a shared obsession, coming full circle from Westholme’s Australian stations, to the chefs whose passion for great produce is shared by those ‘at the table’ – consumers looking for a unique experience through food.
We created a cheffing competition to showcase the quality of the Wagyu and the obsession of the chefs who partner with Westholme to create a unique dining experience.
A Cut of Freedom is a world-class cooking event hosted in leading cities around the world created by
Westholme – Australia’s leading premium Wagyu producer, that puts the spotlight on the world’s most revered chefs as they go head-to-head for the winning title.