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I’m Avalon Portolan, a senior UX/UI designer and Creative Lead with a track record of shaping brand-led, commerce-focused digital experiences. I partner closely with founders, strategists, and developers across early concept through execution to deliver best-in-class outcomes. My work blends concept, craft, and usability to create clear, confident experiences that feel intentional and commercially effective. I operate end-to-end, translating brand ambition into refined UI and eCommerce journeys, with a strong focus on clarity, visual judgment, and real-world feasibility. I’m comfortable shaping briefs, challenging assumptions, and collaborating with multidisciplinary teams to raise the bar.…I’m Avalon Portolan, a senior UX/UI designer and Creative Lead with a track record of shaping brand-led, commerce-focused digital experiences. I partner closely with founders, strategists, and developers across early concept through execution to deliver best-in-class outcomes. My work blends concept, craft, and usability to create clear, confident experiences that feel intentional and commercially effective. I operate end-to-end, translating brand ambition into refined UI and eCommerce journeys, with a strong focus on clarity, visual judgment, and real-world feasibility. I’m comfortable shaping briefs, challenging assumptions, and collaborating with multidisciplinary teams to raise the bar.

Valon Portolan

UX Designer, UI Designer, Product Designer, +2

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I’m Avalon Portolan, a senior UX/UI designer and Creative Lead with a track record of shaping brand-led, commerce-focused digital experiences. I partner closely with founders, strategists, and developers across early concept through execution to deliver best-in-class outcomes. My work blends concept, craft, and usability to create clear, confident experiences that feel intentional and commercially effective. I operate end-to-end, translating brand ambition into refined UI and eCommerce journeys, with a strong focus on clarity, visual judgment, and real-world feasibility. I’m comfortable shaping briefs, challenging assumptions, and collaborating with multidisciplinary teams to raise the bar.…I’m Avalon Portolan, a senior UX/UI designer and Creative Lead with a track record of shaping brand-led, commerce-focused digital experiences. I partner closely with founders, strategists, and developers across early concept through execution to deliver best-in-class outcomes. My work blends concept, craft, and usability to create clear, confident experiences that feel intentional and commercially effective. I operate end-to-end, translating brand ambition into refined UI and eCommerce journeys, with a strong focus on clarity, visual judgment, and real-world feasibility. I’m comfortable shaping briefs, challenging assumptions, and collaborating with multidisciplinary teams to raise the bar.

Available to hire

I’m Avalon Portolan, a senior UX/UI designer and Creative Lead with a track record of shaping brand-led, commerce-focused digital experiences. I partner closely with founders, strategists, and developers across early concept through execution to deliver best-in-class outcomes.

My work blends concept, craft, and usability to create clear, confident experiences that feel intentional and commercially effective. I operate end-to-end, translating brand ambition into refined UI and eCommerce journeys, with a strong focus on clarity, visual judgment, and real-world feasibility. I’m comfortable shaping briefs, challenging assumptions, and collaborating with multidisciplinary teams to raise the bar.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

E-commerce Manager at Perple by BAC X Life Science

June 1, 2023 - July 1, 2024

Led the design and evolution of Perple’s eCommerce experience; full funnel growth strategy including email and SMS automation (Klaviyo); customer segmentation and retention initiatives; achieved 60% repeat purchase rate; expanded sales channels via Amazon and TikTok Shop; implemented data-driven UX improvements using GA4, Meta Pixel, and Hotjar; drove community-driven brand activations.

eCommerce Manager at Perple by BACX Life Science

June 1, 2023 - July 31, 2024

Led the design and evolution of Perple's eCommerce experience, translating a bold brand identity into a high-performing Shopify 2.0 store. Developed and executed a full-funnel growth strategy (Klaviyo), expanded sales channels (Amazon, TikTok Shop), implemented data-driven UX improvements (GA4, Hotjar), and drove community-driven brand activations.

eCommerce Manager at Perple by BAC Life Science

June 1, 2023 - July 1, 2024

Led the design and evolution of Perple’s eCommerce experience, translating a bold brand identity into a high-performing Shopify 2.0 store. Developed a full funnel growth strategy including email and SMS automation (Klaviyo), customer segmentation, and retention initiatives, driving a 60% repeat purchase rate. Expanded sales channels on Amazon and TikTok Shop; optimized product listings, A+ content, and marketplace strategy. Implemented data‑driven UX improvements using GA4, Meta Pixel, and Hotjar, resulting in improved conversion and revenue.

UX/UI Designer at Charle

April 1, 2023 - July 1, 2023

Led UX/UI design for two Shopify projects, including Cambridge Satchel and a Heavy Lifting Machinery brand ( NDA ). Refined user-centred interfaces, improved navigation, and interaction design to align with each brand’s positioning.

Senior UX/UI Designer & Creative Lead at Studio Portolan

September 1, 2022 - Present

Lead the definition and delivery of brand-led, commerce-focused digital experiences, partnering with founders, strategists, creatives, and developers from early concept through to execution across Shopify and Webflow ecosystems. Involved from early thinking through to execution with a focus on translating brand ambition into refined, conversion-focused experiences and delivering scalable UX/UI strategies and design systems.

UI/UX Designer at Pearl Fisher

August 1, 2022 - September 1, 2022

Led digital strategy and UX/UI design for Sun Solve MD wellness skincare eCommerce brand; defined information architecture, wireframes, and high-fidelity designs; designed 25+ responsive pages in 5 weeks; delivered a modular, fully annotated Figma design system for efficient development.

Senior UX/UI Designer at PearlFisher

August 1, 2022 - September 1, 2022

Led digital strategy and UX/UI design for a new wellness skincare eCommerce brand Sun Solve MD by The Solve, balancing brand expression with best-practice eCommerce usability; worked closely with brand designers, strategists, and project managers to define information architecture and high-fidelity designs; designed 25+ responsive pages and delivered a modular, fully annotated Figma design system.

CX, UX/UI Designer at Pearl Fisher

August 1, 2022 - September 1, 2022

Led design and evolution of Pearl’s eCommerce experience, translating bold brand identity into a high-performing Shopify store with modular, scalable components and a refined user journey.

CX, UX/UI Designer at Publicis Sapient

April 1, 2022 - August 1, 2022

Led end-to-end UX/UI design for client work, improving navigation, messaging, and interaction design; delivered across multiple digital experiences with a user-centred, conversion-focused approach.

Product Designer at DREST

January 1, 2022 - April 30, 2022

Led design migration from iOS React to Unity, optimized in-game UX/UI to improve engagement and gameplay; designed core features including global navigation, in-app messaging, and daily task systems; developed DREST Avenue with Farfetch enabling real-world purchase of digital fashion items; created immersive shopping interactions with personalized recommendations and data-driven luxury intermissions; collaborated with game designers, developers, and stakeholders to align mechanics with commercial goals.

Digital Designer at DREST

January 1, 2022 - April 1, 2022

Led migration from iOS React to Unity, optimizing in-game UX/UI to improve engagement and retention. Designed core features including global navigation, in-app messaging, and daily task systems. Developed DREST Avenue, an integrated eCommerce experience with FarFetch, enabling real-world purchase of digital fashion items. Collaborated closely with game designers, developers, and stakeholders to align game mechanics with commercial goals.

Digital Designer at BULK™

January 1, 2020 - October 1, 2021

Contributed to the rebrand from Bulk Powders to BULK™, supporting a cohesive digital rollout; built scalable design systems to streamline production of marketing emails and landing pages; designed high-converting email campaigns focused on engagement and revenue; improved eCommerce UX across navigation, product discovery, and conversion flows; collaborated with marketing, development, and stakeholders to deliver performance-driven DTC experiences.

Digital Designer at BULK

January 1, 2020 - October 1, 2021

Contributed to rebranding from Bulk Powders to BULK™, built scalable design systems to streamline production and marketing assets, and designed high-converting eCommerce UX across navigation, product discovery, and conversion flows. Collaborated with marketing, development, and stakeholders to deliver performance-driven DTC experiences.