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I am Álvaro, a Product Designer and UX Researcher who thrives on turning data into actionable user-centered strategies. I specialize in mixed-method research and scalable design that boosts usability and conversion across iOS, Android, and web experiences. I excel at translating user insights into strategic roadmaps, aligning cross-functional teams with business goals, and mentoring colleagues to elevate research quality. I also explore AI-assisted validation and synthetic users to accelerate early decision making.…I am Álvaro, a Product Designer and UX Researcher who thrives on turning data into actionable user-centered strategies. I specialize in mixed-method research and scalable design that boosts usability and conversion across iOS, Android, and web experiences. I excel at translating user insights into strategic roadmaps, aligning cross-functional teams with business goals, and mentoring colleagues to elevate research quality. I also explore AI-assisted validation and synthetic users to accelerate early decision making.

Álvaro Martín Pleguezuelo

Product Designer, UX Designer, Designer, +2

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I am Álvaro, a Product Designer and UX Researcher who thrives on turning data into actionable user-centered strategies. I specialize in mixed-method research and scalable design that boosts usability and conversion across iOS, Android, and web experiences. I excel at translating user insights into strategic roadmaps, aligning cross-functional teams with business goals, and mentoring colleagues to elevate research quality. I also explore AI-assisted validation and synthetic users to accelerate early decision making.…I am Álvaro, a Product Designer and UX Researcher who thrives on turning data into actionable user-centered strategies. I specialize in mixed-method research and scalable design that boosts usability and conversion across iOS, Android, and web experiences. I excel at translating user insights into strategic roadmaps, aligning cross-functional teams with business goals, and mentoring colleagues to elevate research quality. I also explore AI-assisted validation and synthetic users to accelerate early decision making.

Available to hire

I am Álvaro, a Product Designer and UX Researcher who thrives on turning data into actionable user-centered strategies. I specialize in mixed-method research and scalable design that boosts usability and conversion across iOS, Android, and web experiences.

I excel at translating user insights into strategic roadmaps, aligning cross-functional teams with business goals, and mentoring colleagues to elevate research quality. I also explore AI-assisted validation and synthetic users to accelerate early decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Mobile User Researcher and Product Designer at Lead Tech Group

October 1, 2020 - November 1, 2025

End-to-end UX research and product design for 16+ iOS and Android apps, improving usability and engagement through data-informed decisions. Defined UX metrics frameworks adopted across product squads to optimize engagement, retention, satisfaction, adoption and conversion. Led mixed-method research (interviews, surveys, session recordings, usability tests, analytics) to define MVPs and guide growth iterations. Partnered with PMs and leadership to translate user insights into strategic roadmap priorities. Introduced AI-based synthetic users for early validation. Mentored new team members to strengthen research quality.

Web User Researcher and Product Designer at Lead Tech Group

April 1, 2019 - October 1, 2020

Led UX research and design for 100+ interconnected web products, driving consistency and scalability across digital platforms. Designed a modular template system to ensure consistency and accelerate new product launches. Combined usability testing, analytics (GA, Hotjar), and Customer Service insights to identify pain points and guide product enhancements.

Product Designer at Mosaic Desarrollo Web

November 1, 2015 - April 1, 2019

Owned the full product lifecycle for B2B, B2C, SaaS, and CRM projects — from client discovery to delivery. Partnered with clients to define goals, requirements, and UX strategy. Designed and iterated wireframes and prototypes through continuous testing and feedback. Coordinated closely with developers, performed QA, and presented final solutions to stakeholders.

UI Designer at Premium Networks Solutions

June 1, 2012 - June 1, 2015

Designed user interfaces and visual assets for digital campaigns and web platforms, ensuring brand consistency across products.

Graphic Designer at LETS BONUS

September 1, 2011 - June 1, 2012

Supported branding and marketing design initiatives across digital and print media.