Available to hire
I’m a marketing strategist and media buyer with more than four years of experience developing and executing practical, strategy-led marketing campaigns across Egypt, the UAE, and Saudi Arabia. I enjoy turning audience insights into clear brand positioning, content systems, paid media plans, and engaging digital experiences. My work has contributed to more than EGP 1 million in product sales, 183,000 campaign views, and 60,000 organic views from a single strategy-driven post without paid promotion.
I’m comfortable managing the full journey from research and planning to execution, optimization, and reporting. My experience spans B2B engineering, ecommerce, tourism, agriculture, pharmaceuticals, and community-focused organizations, and I currently manage Meta Ads campaigns for ecommerce brands across several product categories. I’m collaborative, detail-oriented, remote-ready, and passionate about helping brands communicate clearly while achieving measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Beginner
Italian
Advanced
Work Experience
Media Buyer at Not Found Agency
January 1, 2026 - January 1, 2026Manage Meta Ads campaigns for multiple ecommerce brands across fashion, cosmetics, bedding, perfumes, food, electronics, and pet nutrition in the Egyptian and MENA markets. Plan, execute, and optimize paid media budgets to improve ROAS and conversion rates. Apply audience segmentation, creative testing, performance analysis, and budget pacing across multiple product categories.
Digital Marketing Specialist at Engineering Innovation Systems (EIS)
January 1, 2026 - PresentDevelop digital marketing and content strategies to strengthen B2B positioning and online presence. Lead LinkedIn content planning, publishing, community management, and performance monitoring. Create technical project showcases and corporate content that translate complex engineering projects into clear B2B communications. Manage content calendars, creative briefs, copywriting, creative reviews, corporate branding materials, employer-branding content, and coordination with management, technical teams, agencies, designers, and vendors.
Marketing Strategist at Centech Agri-Business
January 1, 2025 - January 1, 2026Authored a complete brand strategy document covering audience segmentation, messaging frameworks, and a content mix of 40% educational, 30% product, and 30% engagement content. A strategy-led post achieved more than 60,000 organic views and reached 17,161 non-followers without ad spend. Planned and executed seasonal Meta Ads campaigns aligned with agricultural crop cycles, including targeting, creative development, and reporting.
Marketing Strategist & Growth Partner at Upward Cycling Tours
January 1, 2024 - PresentRebuilt the content strategy around experience-led storytelling, generating 183,257 views and reaching 121,475 unique accounts in one campaign. Grew the organic follower base from 900 to more than 1,200 in under 30 days without paid amplification. Designed branded trip PDFs and event presentations used as primary sales collateral for booking conversion. Owned audience research, content planning, creative direction, publishing, and performance analysis.
Social Media Specialist at CentTech (Agri-Business)
January 1, 2024 - PresentLed content strategy across social media platforms aligned with seasonal demand and market needs. Developed targeted, audience-specific content for farmers and distributors. Planned and executed integrated campaigns (organic & paid) to support brand visibility. Analyzed content performance and optimized strategies to improve engagement and reach. Built and managed monthly content calendars and publishing schedules. Contributed to overall marketing strategy, including brand positioning and messaging consistency. Independently managed end-to-end social media operations, from planning to execution.
Social Media Coordinator at CenterTech (Agri-Business)
January 1, 2024 - PresentHandling full content planning for the Facebook page. Writing professional agricultural content directed to farmers and distributors. Designing product posts, educational posts, and seasonal campaigns. Creating monthly content calendars. Managing posting schedule and improving page engagement. Creating product catalogs, business cards, and mini brochures.
Social Media Manager at Upward (Cycling Trips & Events)
January 1, 2024 - PresentFull account management (content, posting, stories, design). Creating posters for trips and designing PDF trip presentations. Preparing content ideas, scripts, and storytelling‑based posts. Organizing monthly schedules and ensuring visual identity consistency.
Social Media Coordinator at CENTech (Agri-Business)
January 1, 2024 - PresentHandling full content planning for the Facebook page, writing professional agricultural content directed to farmers and distributors, designing product posts, educational posts, and seasonal campaigns, creating monthly content calendars, managing posting schedule and engagement, and producing product catalogs, business cards, and mini brochures.
Marketing Strategist at Sofico Pharm
December 1, 2023 - January 1, 2025Contributed directly to more than EGP 1,000,000 in product sales by using pharmaceutical compliance constraints as a content strategy advantage. Built an educational and compliance-aware content system that developed category trust through information-led communication. Managed campaign briefs, content calendars, stakeholder coordination, launch timing, and audience engagement throughout the campaign lifecycle.
Social Media Specialist at SOFICOPHARM (Pharmaceutical Company)
January 1, 2023 - January 1, 2024Managing and creating content for company social media accounts. Planning and executing digital marketing campaigns. Engaging with customers and responding to inquiries professionally. Analyzing social media performance and optimizing content strategy. Collaborating with design and marketing teams to enhance brand presence.
Social Media Specialist at SOFICOPHARMA (Pharmaceutical Company)
January 1, 2023 - December 31, 2024Writing scientific and awareness content. Designing and preparing posts based on medical guidelines. Creating story templates and product-focused visuals. Managing publishing and responding to inquiries.
Social Media Specialist at SofiCo Pharma (Pharmaceutical Company)
January 1, 2023 - January 1, 2024Writing scientific and awareness content. Designing and preparing posts based on medical guidelines. Creating story templates and product‑focused visuals. Managing publishing and responding to inquiries.
Social Media Specialist at Engage Digital Solutions
July 1, 2022 - January 1, 2023Managed social media content strategy and execution for three international brands across diverse sectors. Delivered remote digital marketing services for UAE-based clients.
Social Media Specialist at Kojar Global Network
March 1, 2022 - July 1, 2023Designed and executed content strategies for three clients across different sectors in the Saudi market. Delivered bilingual community management and digital customer support for Arabic- and English-speaking audiences.
Volunteer - Community Engagement at Misr El Kheir Foundation
January 1, 2021 - January 1, 2024Community engagement & teamwork.
Community Manager & Online Sales at Independent
January 1, 2019 - January 1, 2023Provided three years of direct-to-consumer community management, customer handling, and online sales support for ecommerce and group-moderation activities. Developed practical experience in audience psychology, customer communication, and conversion-focused engagement.
Online Selling & Group Moderation (Community Management & Customer Handling)
January 1, 2019 - January 1, 2023Education
Postgraduate Diploma in International Relations at Ain Shams University – Faculty of Law
January 1, 2024 - January 1, 2025LLB (English Section) at Ain Shams University – Faculty of Law (English Section)
January 11, 2030 - January 1, 2023Postgraduate Diploma in International Relations at Ain Shams University – Faculty of Law
January 1, 2024 - May 31, 2025LLB at Ain Shams University – Faculty of Law (English Section)
January 11, 2030 - January 1, 2023Mathematics - Secondary Education at Fatima Al Zahra Language School
January 11, 2030 - April 7, 2026Postgraduate Diploma in International Relations at Ain Shams University – Faculty of Law
January 1, 2024 - May 1, 2025LLB at Ain Shams University – Faculty of Law (English Section)
January 11, 2030 - January 1, 2023Postgraduate Diploma in International Relations at Ain Shams University, Faculty of Law
January 1, 2024 - January 1, 2025LLB in Law, English Section at Ain Shams University
January 1, 2019 - January 1, 2023Qualifications
Digital Marketing Professional Training
January 1, 2025 - April 7, 2026Graphic Design & Photoshop Training
January 1, 2024 - April 7, 2026Being Unique in Your Career
January 1, 2021 - April 7, 2026Digital Marketing Professional Training
January 1, 2025 - April 7, 2026Graphic Design & Photoshop Training
January 1, 2024 - April 7, 2026Being Unique in Your Career
January 1, 2021 - April 7, 2026Digital Marketing Professional Training
January 1, 2025 - April 22, 2026Graphic Design & Photoshop Training
January 1, 2024 - April 22, 2026Being Unique in Your Career
January 1, 2021 - April 22, 2026Digital Marketing Professional Training
January 1, 2025 - September 23, 2026Graphic Design & Photoshop Training
January 1, 2024 - September 23, 2026Being Unique in Your Career — Microsoft
January 1, 2021 - September 23, 2026Google Analytics 4 (GA4) — Google Skillshop
January 11, 2030 - September 23, 2026Industry Experience
Agriculture & Mining, Travel & Hospitality, Healthcare, Life Sciences, Media & Entertainment, Professional Services, Retail, Consumer Goods, Manufacturing, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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