Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello, I’m Sarah Atkinson, a marketing and business leader with a track record of driving growth across diverse industries. I excel at strategic planning, brand development and commercially focused marketing initiatives, owning end-to-end marketing functions and delivering measurable outcomes across digital, traditional and experiential channels. I thrive in both autonomous and collaborative environments, building strong relationships with teams, customers and stakeholders through transparent communication. I’m passionate about developing people and culture, fostering engagement through meaningful leadership, and creating momentum through clear direction, accountability and execution. I bring forward-thinking mindset and change-management capabilities to lead with clarity, energy and purpose. I’m adept at aligning strategy with business objectives, managing budgets and campaigns, and delivering results that matter for growth and brand equity.…Hello, I’m Sarah Atkinson, a marketing and business leader with a track record of driving growth across diverse industries. I excel at strategic planning, brand development and commercially focused marketing initiatives, owning end-to-end marketing functions and delivering measurable outcomes across digital, traditional and experiential channels. I thrive in both autonomous and collaborative environments, building strong relationships with teams, customers and stakeholders through transparent communication. I’m passionate about developing people and culture, fostering engagement through meaningful leadership, and creating momentum through clear direction, accountability and execution. I bring forward-thinking mindset and change-management capabilities to lead with clarity, energy and purpose. I’m adept at aligning strategy with business objectives, managing budgets and campaigns, and delivering results that matter for growth and brand equity.

Sarah Atkinson

Marketing Strategist, Marketing Consultant, Digital Marketer, +7





Hello, I’m Sarah Atkinson, a marketing and business leader with a track record of driving growth across diverse industries. I excel at strategic planning, brand development and commercially focused marketing initiatives, owning end-to-end marketing functions and delivering measurable outcomes across digital, traditional and experiential channels. I thrive in both autonomous and collaborative environments, building strong relationships with teams, customers and stakeholders through transparent communication. I’m passionate about developing people and culture, fostering engagement through meaningful leadership, and creating momentum through clear direction, accountability and execution. I bring forward-thinking mindset and change-management capabilities to lead with clarity, energy and purpose. I’m adept at aligning strategy with business objectives, managing budgets and campaigns, and delivering results that matter for growth and brand equity.…Hello, I’m Sarah Atkinson, a marketing and business leader with a track record of driving growth across diverse industries. I excel at strategic planning, brand development and commercially focused marketing initiatives, owning end-to-end marketing functions and delivering measurable outcomes across digital, traditional and experiential channels. I thrive in both autonomous and collaborative environments, building strong relationships with teams, customers and stakeholders through transparent communication. I’m passionate about developing people and culture, fostering engagement through meaningful leadership, and creating momentum through clear direction, accountability and execution. I bring forward-thinking mindset and change-management capabilities to lead with clarity, energy and purpose. I’m adept at aligning strategy with business objectives, managing budgets and campaigns, and delivering results that matter for growth and brand equity.

Available to hire

Hello, I’m Sarah Atkinson, a marketing and business leader with a track record of driving growth across diverse industries. I excel at strategic planning, brand development and commercially focused marketing initiatives, owning end-to-end marketing functions and delivering measurable outcomes across digital, traditional and experiential channels. I thrive in both autonomous and collaborative environments, building strong relationships with teams, customers and stakeholders through transparent communication. I’m passionate about developing people and culture, fostering engagement through meaningful leadership, and creating momentum through clear direction, accountability and execution.

I bring forward-thinking mindset and change-management capabilities to lead with clarity, energy and purpose. I’m adept at aligning strategy with business objectives, managing budgets and campaigns, and delivering results that matter for growth and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing, Events and Sales Management

April 1, 2025 - Present

Drive revenue growth by developing and executing sales and marketing strategies across multiple channels. Build strong client relationships, delivering tailored solutions to exceed sales targets. Manage digital and traditional marketing campaigns to boost brand visibility and engagement. Plan and execute all events, product launches, and promotional activities from concept to delivery. Oversee budgets, vendor negotiations, and logistics to ensure cost-effective, seamless event execution. Track performance metrics and analyse results to optimise sales, marketing, and event outcomes.

Marketing, Events and Sales Management at Griffith

April 1, 2025 - Present

Marketing Manager at Irribiz

September 1, 2019 - April 1, 2025

Responsible for developing, implementing and maintaining the company’s marketing plan, divisional and branch marketing plans, campaigns, marketing collateral and all company marketing communication. Develop and oversee the annual Marketing budgets, reporting on actual vs budget. Regular leadership meetings to maintain direction on ongoing marketing strategies. Regulatory Compliance. Align Sales and Marketing functions for best business outcomes. Manage all media relations across designated platforms and channels – social, Radio & Digital, TV, web, print including editorials with partners. Plan, create and implement strategies and advertising campaigns for Radio, TV, social media, Go to Market launches, promotions and more. Maintain branding guidelines across all channels. Event management including Conferences, Tradeshows and Field Days. CSR involvement and Employee Experience Events. Staff management and annual reviews. General administration and filing structure.

Business/Office/Project Administration at A&G Engineering

February 1, 2017 - September 1, 2019

Input of new jobs in the project management software and updating thereof. Ensure delivery information is updated to meet timelines. Obtain quotes from suppliers for air & sea freight of goods. Co-ordinate pickups and deliveries of products. Organise and maintain transport and shipping schedules. Liaise with sales staff and customers. NHVR, RMS, 3rd party applications and approvals for oversize transport movements. Closing jobs in accounting and records system. General administration as required. Preparation reports for General Manager and CFO as required. Scheduling of appointments and meetings. Travel arrangements for staff working on installation projects. Liaison with Immigration Agencies to employ staff from overseas, and related paperwork. Created reports on project progress, budget and resources allocated. Marketing tools development and social media presence. Event organization and administration.

Infrastructure & Engineering at Carrathool Shire Council

January 1, 2016 - February 1, 2017

Collating income and expenditure on RMS budget allocations and monthly reporting to Shire Directors and RMS Project Managers. Administrative support to Infrastructure Directors. Data collection for quarry mapping to plan road maintenance. Workshop and events planning. NHVR oversize applications processing. Vehicle registrations maintenance. Advertising for auctions. Customer service and confidentiality.

Accounts/Office/Business Manager at Cashmere Transport & Trading

May 1, 2006 - January 1, 2016

Oversee all business functions including HR, debtor/creditor control, accounts payable & receivable, financial reporting, bank reconciliations, payroll administration (PAYG, superannuation, payroll tax, workers compensation). Confidential record keeping. Liaison with external accounting firm for reconciliations and reports. General administration and WHS compliance. Recruitment support and job advertising. Logistics of transport division.

Assistant Manager, Conservation Division at WWF-SA

May 1, 1996 - January 1, 2002

Conservation division project administration including project management, campaign development, fundraising planning, training workshops, contract payments and budget monitoring. Donor reporting and stakeholder liaison. Leadership and guidance to on-ground teams, meeting administration, travel arrangements and donor communications. Data management, website and marketing tool development, social media presence, recruitment support and confidential handling of information.