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I'm Veronica Gonzalez, a data-driven marketing leader specializing in demand generation and growth strategies across EMEA and LATAM. With over 12 years in strategic planning, multi-channel campaigns, and CRM-led programs, I design and execute go-to-market initiatives for B2B SaaS, fintech, FMCG, and consumer brands. I thrive in fast-paced environments, lead cross-functional teams, and focus on measurable ROI. I enjoy turning insights into action and building scalable marketing engines that align marketing and sales for sustained business growth.…I'm Veronica Gonzalez, a data-driven marketing leader specializing in demand generation and growth strategies across EMEA and LATAM. With over 12 years in strategic planning, multi-channel campaigns, and CRM-led programs, I design and execute go-to-market initiatives for B2B SaaS, fintech, FMCG, and consumer brands. I thrive in fast-paced environments, lead cross-functional teams, and focus on measurable ROI. I enjoy turning insights into action and building scalable marketing engines that align marketing and sales for sustained business growth.

Veronica Gonzalez

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I'm Veronica Gonzalez, a data-driven marketing leader specializing in demand generation and growth strategies across EMEA and LATAM. With over 12 years in strategic planning, multi-channel campaigns, and CRM-led programs, I design and execute go-to-market initiatives for B2B SaaS, fintech, FMCG, and consumer brands. I thrive in fast-paced environments, lead cross-functional teams, and focus on measurable ROI. I enjoy turning insights into action and building scalable marketing engines that align marketing and sales for sustained business growth.…I'm Veronica Gonzalez, a data-driven marketing leader specializing in demand generation and growth strategies across EMEA and LATAM. With over 12 years in strategic planning, multi-channel campaigns, and CRM-led programs, I design and execute go-to-market initiatives for B2B SaaS, fintech, FMCG, and consumer brands. I thrive in fast-paced environments, lead cross-functional teams, and focus on measurable ROI. I enjoy turning insights into action and building scalable marketing engines that align marketing and sales for sustained business growth.

Available to hire

I’m Veronica Gonzalez, a data-driven marketing leader specializing in demand generation and growth strategies across EMEA and LATAM. With over 12 years in strategic planning, multi-channel campaigns, and CRM-led programs, I design and execute go-to-market initiatives for B2B SaaS, fintech, FMCG, and consumer brands.

I thrive in fast-paced environments, lead cross-functional teams, and focus on measurable ROI. I enjoy turning insights into action and building scalable marketing engines that align marketing and sales for sustained business growth.

Skills

Data Visualization

CRM

Experience Level

Data Visualization

Expert

CRM

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Head of Demand Generation at Qodeup - Fintech SaaS

January 1, 2021 - December 31, 2023

Created and executed the marketing strategy from scratch; built data-driven, CRM-led demand generation programs; led multi-channel campaigns, events, and budget planning; aligned with sales for pipeline growth across EMEA and LATAM.

Senior Marketing Manager / Co-Founder at Likha Marketing Agency

January 1, 2017 - December 31, 2019

Led senior marketing consulting and co-founded the agency; developed growth strategies for 15+ clients; hired and managed cross-functional teams; delivered ROI improvements and scalable campaigns.

Marketing Manager at Proube Medios - Advertising

January 1, 2017 - December 31, 2018

Developed growth strategies and optimized marketing channels; hired and supervised marketing team; contributed to campaign planning and execution.

Senior Marketing Analyst at Lácteos Doña Angela - FMCG

January 1, 2013 - January 1, 2016

Managed digital platforms (META & Google); implemented digital marketing campaigns for FMCG; analyzed performance and optimized spend.

Senior Marketing Analyst at EMEA LATAM - B2B SaaS / FMCG

January 1, 2016 - January 1, 2017

Led execution of marketing campaigns (organic and paid) across B2B SaaS for multiple regions (EMEA, LATAM, USA); coordinated demand generation activities and cross-functional collaboration.