I am Heike Wyler, an independent event manager (corporate & cultural events) and MarCom professional with extensive international experience across China, Germany and Switzerland. I excel in marketing communications, event management, website administration and translations, and I also pursue my passion as a musician (singer, singer-songwriter, and cellist). I bring strong intercultural awareness, language skills and a high degree of autonomy, with a proven ability to lead teams and report directly to senior management. My CV & projects overview in German and English, as well as references available upon request, thank you. I am ready to take on new challenges, especially in cultural and musical project development, and I enjoy building lasting partnerships, coordinating complex logistics, and delivering creative, results-oriented campaigns.

Heike Wyler

I am Heike Wyler, an independent event manager (corporate & cultural events) and MarCom professional with extensive international experience across China, Germany and Switzerland. I excel in marketing communications, event management, website administration and translations, and I also pursue my passion as a musician (singer, singer-songwriter, and cellist). I bring strong intercultural awareness, language skills and a high degree of autonomy, with a proven ability to lead teams and report directly to senior management. My CV & projects overview in German and English, as well as references available upon request, thank you. I am ready to take on new challenges, especially in cultural and musical project development, and I enjoy building lasting partnerships, coordinating complex logistics, and delivering creative, results-oriented campaigns.

Available to hire

I am Heike Wyler, an independent event manager (corporate & cultural events) and MarCom professional with extensive international experience across China, Germany and Switzerland. I excel in marketing communications, event management, website administration and translations, and I also pursue my passion as a musician (singer, singer-songwriter, and cellist). I bring strong intercultural awareness, language skills and a high degree of autonomy, with a proven ability to lead teams and report directly to senior management. My CV & projects overview in German and English, as well as references available upon request, thank you.

I am ready to take on new challenges, especially in cultural and musical project development, and I enjoy building lasting partnerships, coordinating complex logistics, and delivering creative, results-oriented campaigns.

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Language

German
Fluent
English
Fluent
Chinese
Advanced
French
Advanced

Work Experience

Independent Communications Marketing Consultant / Musician at Self-employed / Freelance
January 1, 2006 - Present
Marketing communications, event management, website management and translations; musician (composer-performer, cellist)
Assistante de direction at Swiss Rugby Union (FSR)
January 1, 2022 - Present
Collaboratrice commerciale at IPM Scherz (and regional agency Scherz for K.A.B.)
January 1, 2020 - January 1, 2021
Gestion des bureaux, administration, finance, ressources humaines, organisation, coordination, tâches de secrétariat, assistance au directeur pour IPM Scherz et l’agence régional Scherz pour K.A.B.
Responsable art et musique at Ambassade d'Allemagne Pékin
January 1, 2012 - January 1, 2015
Personne de contact principale pour toutes questions internes et externes relatives à la musique et arts; réseautage, recherche et rapports sur le paysage culturel en Chine; site web, newsletter, gestion d'événements; organisation de programmes culturels pour les délégations politiques
Co-fondatrice, Directrice Générale at Tag Team Records
January 1, 2005 - January 1, 2011
Label de musique indépendant; marketing musical, création de marque, A&R, organisation de concerts/festivals/tournées, administration commerciale, gestion de sites web, logistique, production locale et internationale, conception de produits et matériel promotionnel, gestion des fournisseurs et des partenaires, exportation et distribution
Marketing Olympique, Adjoint au Directeur at Groupe Volkswagen Chine
January 1, 2005 - January 1, 2006
Marketing olympique; adjoint au directeur; services VIP; planification de visites; programmation et logistique à travers l'Europe et la Chine
Stagiaire at Siemens Ltd. China / Siemens Business Services (SBS / SIS)
January 1, 2003 - January 1, 2005
Communications Marketing dans le domaine des services informatiques: site web, intranet, newsletters, brochures, événements; amélioration des processus ITIL; support au projet de documentation et SOA
Consultant at Times Level (PR agency)
January 1, 1998 - January 1, 2001
Consultant en relations publiques à Pékin
Actor (various) / Event liaison at Volkswagen Group China / Audi (centre d'évaluation)
January 1, 2012 - January 1, 2019
Rôle d'acteur pour les centres d'évaluation; coordination des hôtesses et logistique des événements
Présidente at Esta’Swing
January 1, 2023 - January 1, 2025
Présidente de l'association Esta’Swing; gestion de festivals et accueil des artistes
Chef des transports / Responsable des services VIP at Groupe Volkswagen Chine
January 1, 2006 - January 1, 2018
Chef des transports; services VIP; gestion des fournisseurs et de la flotte; coordination des équipes et des convois

Education

Master (Maîtrise) in Sinology, Management, North American Studies at Freie Universität Berlin
January 1, 1998 - January 1, 2001
Advanced Studies in French at Centre International d’Etudes Françaises, Lyon 2
January 1, 1997 - January 1, 1998
Abitur (High School Diploma) at Schadow Gymnasium, Berlin
January 11, 2030 - January 1, 1997
Diploma/High School at Fountain Valley High School
January 1, 1994 - January 1, 1995
Advanced Mandarin Studies with DAAD/CSC Scholarship at Beijing Normal University
January 1, 2001 - January 1, 2003

Qualifications

Beijing Mandarin Studies – DAAD/CSC Scholarship
January 1, 2001 - January 1, 2003

Industry Experience

Media & Entertainment, Professional Services, Education, Manufacturing, Government