I'm a Senior SEO Lead with 15 years’ experience delivering scalable search strategies across ecommerce and digital verticals. I specialise in technical SEO, platform optimization, data analysis, and performance reporting, with a proven track record of driving sustainable organic growth in high-traffic environments. I’ve led SEO teams and cross-functional initiatives, working closely with engineering, product, and commercial stakeholders to maximise ROI. In roles at ASOS and Netbooster, I’ve delivered significant performance improvements, defined 12-month SEO roadmaps and audits, and built AI-driven optimization and data-driven growth strategies. I’m known for a flexible, fast-adapting approach to changing priorities and resource constraints. I also enjoy mentoring and running training sessions for new teams and leaders around the world to build capability and impact.…I'm a Senior SEO Lead with 15 years’ experience delivering scalable search strategies across ecommerce and digital verticals. I specialise in technical SEO, platform optimization, data analysis, and performance reporting, with a proven track record of driving sustainable organic growth in high-traffic environments. I’ve led SEO teams and cross-functional initiatives, working closely with engineering, product, and commercial stakeholders to maximise ROI. In roles at ASOS and Netbooster, I’ve delivered significant performance improvements, defined 12-month SEO roadmaps and audits, and built AI-driven optimization and data-driven growth strategies. I’m known for a flexible, fast-adapting approach to changing priorities and resource constraints. I also enjoy mentoring and running training sessions for new teams and leaders around the world to build capability and impact.WWWW…