Available to hire
Data-driven Marketing Analyst with 3+ years of experience leveraging SQL, Python, and BI tools to drive growth. Skilled in predictive modeling, campaign optimization, and turning complex data into actionable insights that improve retention, conversion, and overall business performance.
Skills
Work Experience
Marketing Analyst at Abbott Laboratories
November 1, 2024 - PresentArchitected churn prediction models using Python and SQL (logistic regression, feature engineering, cohort-based risk scoring) on 200K+ monthly patient interaction records, enabling precision retention campaigns that reduced churn by 15% and improved treatment adherence by 12%. Led full-funnel marketing performance analytics across email, referral, and digital channels by implementing cohort analysis, attribution modeling, and campaign ROI measurement, increasing conversion rates by 10%. Designed behavioral segmentation frameworks leveraging CRM, mobile app, and web engagement data to identify high-value and at-risk cohorts, enabling targeted lifecycle marketing strategies that improved engagement across priority segments. Built automated Tableau dashboards integrating CRM, GA4, and campaign data pipelines, delivering executive-level reporting on churn risk, LTV trends, and campaign KPIs used by 50+ cross-functional stakeholders. Conducted patient journey analysis to identify friction
Marketing Analyst at Infinite Infolab, India
January 1, 2020 - July 1, 2023Directed market opportunity analysis using competitive benchmarking, demand forecasting, and industry trend modeling, identifying three new IT service verticals that expanded inbound lead generation channels. Developed advanced customer segmentation models using SQL and Python to optimize targeting strategies, increasing lead-to-customer conversion by 12% through precision campaign deployment. Optimized paid and organic digital marketing performance using Google Analytics, HubSpot, and campaign attribution analysis, improving click-through rates by 15% and enhancing cost-efficiency across channels. Designed executive dashboards in Tableau and Power BI tracking campaign ROI, sales pipeline velocity, and customer acquisition metrics, enabling data-driven quarterly marketing planning. Analyzed B2B content performance (whitepapers, blogs, case studies) using engagement analytics and funnel tracking, improving content-driven lead engagement by 18%. Partnered with sales and product leadershi
Education
Master of Science in Business Analytics and Information Systems at University of South Florida, FL
January 11, 2030 - May 1, 2025Bachelor of Engineering in Electrical and Electronics Engineering at Osmania University
September 1, 2020 - April 7, 2026Qualifications
Snow Pro Platform Associate
January 11, 2030 - April 7, 2026SQL (Advanced)
January 11, 2030 - April 7, 2026Databricks Generative AI Fundamentals
January 11, 2030 - April 7, 2026Industry Experience
Healthcare, Software & Internet, Professional Services
Skills
Hire a Marketing Analyst
We have the best marketing analyst experts on Twine. Hire a marketing analyst in Tampa today.