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Hi, I'm Kalina Todorova. I'm a digital marketing and e-commerce professional with over 8 years of experience across FMCG and digital platforms, focusing on building strong brands, driving growth, and delivering measurable results in competitive markets. I enjoy collaborating with cross-functional teams to design and execute end-to-end marketing programs that connect brands with customers. I hold an MSc in Digital Marketing and Communications and a BA (Hons) in International Business and Management from Manchester Metropolitan University. I thrive in fast-paced environments and continuously seek opportunities to optimize campaigns, elevate brand equity, and expand market presence across B2B and B2C channels.…Hi, I'm Kalina Todorova. I'm a digital marketing and e-commerce professional with over 8 years of experience across FMCG and digital platforms, focusing on building strong brands, driving growth, and delivering measurable results in competitive markets. I enjoy collaborating with cross-functional teams to design and execute end-to-end marketing programs that connect brands with customers. I hold an MSc in Digital Marketing and Communications and a BA (Hons) in International Business and Management from Manchester Metropolitan University. I thrive in fast-paced environments and continuously seek opportunities to optimize campaigns, elevate brand equity, and expand market presence across B2B and B2C channels.

Kalina Todorova

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Kalina Todorova. I'm a digital marketing and e-commerce professional with over 8 years of experience across FMCG and digital platforms, focusing on building strong brands, driving growth, and delivering measurable results in competitive markets. I enjoy collaborating with cross-functional teams to design and execute end-to-end marketing programs that connect brands with customers. I hold an MSc in Digital Marketing and Communications and a BA (Hons) in International Business and Management from Manchester Metropolitan University. I thrive in fast-paced environments and continuously seek opportunities to optimize campaigns, elevate brand equity, and expand market presence across B2B and B2C channels.…Hi, I'm Kalina Todorova. I'm a digital marketing and e-commerce professional with over 8 years of experience across FMCG and digital platforms, focusing on building strong brands, driving growth, and delivering measurable results in competitive markets. I enjoy collaborating with cross-functional teams to design and execute end-to-end marketing programs that connect brands with customers. I hold an MSc in Digital Marketing and Communications and a BA (Hons) in International Business and Management from Manchester Metropolitan University. I thrive in fast-paced environments and continuously seek opportunities to optimize campaigns, elevate brand equity, and expand market presence across B2B and B2C channels.

Available to hire

Hi, I’m Kalina Todorova. I’m a digital marketing and e-commerce professional with over 8 years of experience across FMCG and digital platforms, focusing on building strong brands, driving growth, and delivering measurable results in competitive markets. I enjoy collaborating with cross-functional teams to design and execute end-to-end marketing programs that connect brands with customers.

I hold an MSc in Digital Marketing and Communications and a BA (Hons) in International Business and Management from Manchester Metropolitan University. I thrive in fast-paced environments and continuously seek opportunities to optimize campaigns, elevate brand equity, and expand market presence across B2B and B2C channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Russian

Advanced

English

Fluent

French

Advanced

Bulgarian

Fluent

Work Experience

Marketing Manager at SugarLand

October 1, 2025 - Present

Architect end-to-end marketing strategy for B2B distribution channels and the B2C 'Pick & Mix' retail division, overseeing brand equity and market penetration for a diverse portfolio of brands; lead digital campaigns and social media strategy across both consumer base and distributor network.

Digital Operations Manager at The Coca-Cola Company

November 1, 2021 - October 1, 2025

Manage KO digital platforms including content localization and platform management on a local market level; coordinate digital activations; ensure GDPR and legal compliance; prepare analytics and reporting dashboards for digital assets and campaigns; collaborate with Frontline Marketing, Central Marketing, Bottler, IT, Platform Services/SL&E, PAC, Legal, and agency partners; streamline asset workflows to reduce content deployment delays and improve operational efficiency.

Head of Social Media and Influencer Management at The Hut Group / Myprotein Bulgaria

October 1, 2020 - October 1, 2021

Grew social media following and engagement by developing original content aligned with brand guidelines; built and maintained relationships with customers, influencers, and partner brands; delivered brand marketing services meeting goals and KPIs; measured campaign asset effectiveness with the global brand team; localized content for the Bulgarian market; managed influencer budget and outreach; improved customer journey and conversion rates.

Country Manager Bulgaria at The Hut Group

May 1, 2018 - October 1, 2020

Executed trading and marketing strategies for the Bulgarian website; managed overall brand performance; maintained website and customer journey fluidity; launched and managed social media accounts; recruited and managed relationships with key websites, influencers, and affiliates; collaborated with international teams to identify growth opportunities; focused on business development and infrastructure improvements.

Digital Marketing/E-commerce Analyst at ISAWITFIRST

May 1, 2017 - May 1, 2018

Identified localized partnership relationships and new-to-market routes to accelerate awareness and customer acquisition; managed social media channels and revenue growth strategies; provided exceptional customer service via email; reported data on customer service issues; collaborated with PPC and SEO teams to localize content across sites and channels.