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I am a demand-focused Digital Marketing Strategist with 6+ years of hands-on experience in Technical SEO, PPC, and AI search optimization across healthcare, e-commerce, and B2B environments. I build scalable acquisition systems from the ground up — owning the full funnel from high-intent AI search discovery through conversion and revenue attribution. I specialize in Generative Engine Optimization (GEO), structured data, and LLM discoverability, paired with PPC execution across Google Ads and Meta. I'm results-obsessed and builder-minded, prioritizing pipeline and closed revenue over vanity metrics.…I am a demand-focused Digital Marketing Strategist with 6+ years of hands-on experience in Technical SEO, PPC, and AI search optimization across healthcare, e-commerce, and B2B environments. I build scalable acquisition systems from the ground up — owning the full funnel from high-intent AI search discovery through conversion and revenue attribution. I specialize in Generative Engine Optimization (GEO), structured data, and LLM discoverability, paired with PPC execution across Google Ads and Meta. I'm results-obsessed and builder-minded, prioritizing pipeline and closed revenue over vanity metrics.

Ruken Atsak

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a demand-focused Digital Marketing Strategist with 6+ years of hands-on experience in Technical SEO, PPC, and AI search optimization across healthcare, e-commerce, and B2B environments. I build scalable acquisition systems from the ground up — owning the full funnel from high-intent AI search discovery through conversion and revenue attribution. I specialize in Generative Engine Optimization (GEO), structured data, and LLM discoverability, paired with PPC execution across Google Ads and Meta. I'm results-obsessed and builder-minded, prioritizing pipeline and closed revenue over vanity metrics.…I am a demand-focused Digital Marketing Strategist with 6+ years of hands-on experience in Technical SEO, PPC, and AI search optimization across healthcare, e-commerce, and B2B environments. I build scalable acquisition systems from the ground up — owning the full funnel from high-intent AI search discovery through conversion and revenue attribution. I specialize in Generative Engine Optimization (GEO), structured data, and LLM discoverability, paired with PPC execution across Google Ads and Meta. I'm results-obsessed and builder-minded, prioritizing pipeline and closed revenue over vanity metrics.

Available to hire

I am a demand-focused Digital Marketing Strategist with 6+ years of hands-on experience in Technical SEO, PPC, and AI search optimization across healthcare, e-commerce, and B2B environments. I build scalable acquisition systems from the ground up — owning the full funnel from high-intent AI search discovery through conversion and revenue attribution.

I specialize in Generative Engine Optimization (GEO), structured data, and LLM discoverability, paired with PPC execution across Google Ads and Meta. I’m results-obsessed and builder-minded, prioritizing pipeline and closed revenue over vanity metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Fluent

Work Experience

Sr. SEO Specialist / AEO Strategist at Natera

July 1, 2025 - Present

Drive full-funnel organic and paid acquisition strategy, owning Technical SEO, GEO/AEO, and structured data implementation while collaborating with the paid search team to align PPC and SEO strategies, improving keyword efficiency and overall conversion performance. Grew organic traffic 20% and top-10 keyword rankings by 33% within 7 months through a data-driven content and technical overhaul targeting Google and AI-powered discovery surfaces. Lead AI search pilots to increase brand citation frequency in generative answer surfaces (Google AIO, Perplexity, ChatGPT) — applying JSON-LD schema, FAQ frameworks, and entity optimization to influence LLM discoverability. Define revenue-focused KPI frameworks in ambiguous measurement environments; build reporting in GA4, SEMrush, and Ahrefs that surfaces pipeline signals beyond last-click attribution. Partner cross-functionally with content, product, and patient education teams to embed AI search and conversion considerations into campaign pl

AI Search & SEO Specialist at WebFX

August 1, 2023 - May 1, 2025

Owned GEO/AEO and Technical SEO strategy for enterprise clients, driving measurable gains in AI-powered and traditional organic search — acting as an in-house strategist replacing agency overhead with deeper technical execution. Collaborated with paid search teams to align PPC and SEO keyword strategy, reducing wasted ad spend and improving full-funnel conversion efficiency across multiple client accounts. Coordinated end-to-end content workflows — ideation, AI optimization, publication, and backlink outreach — structured for LLM-friendly discoverability (FAQs, schema, clear entity signals). Delivered performance reports using GA4, SEMrush, Ahrefs, and Tableau; translated complex data into stakeholder-ready narratives tied to revenue and pipeline impact, not impressions or clicks.

Digital Marketing Specialist at Igenomix

May 1, 2020 - October 1, 2022

Global fertility and reproductive genetics company — brand growth, paid social, content strategy. Drove brand growth through multi-channel digital marketing spanning paid social, SEO, and content; increased website traffic and brand authority in a regulated healthcare space. Planned and optimized paid social campaigns (LinkedIn, Meta) with audience segmentation, retargeting, and performance reporting tied to lead generation and downstream acquisition goals. Built audience-specific messaging frameworks for distinct consumer segments, supporting acquisition funnel performance from awareness through conversion.

Email Marketing Coordinator at Mercedes-Benz

August 1, 2019 - January 1, 2020

Built and managed personalized email automation campaigns in Salesforce Marketing Cloud and Mailchimp; improved open rates, CTR, and retention through A/B testing and audience targeting. Monitored KPIs including open rate, CTR, and conversion rate; collaborated with design, content, and sales teams to align email strategy with broader revenue goals.

Digital Marketing Specialist at Webtures

May 1, 2017 - July 1, 2019

Managed full-funnel digital marketing for 5+ e-commerce clients — SEO, Meta Ads Manager (Instagram and Facebook), and conversion optimization — with focus on ROAS and pipeline growth. Optimized landing pages and product pages to improve conversion rates and reduce bounce rates; prepared data-driven performance reports and recommendations for clients.