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I am a MSc Marketing Management with Advertising student at the University of Leeds, with practical experience in social media marketing, content creation and digital campaign execution. I am skilled in content planning, audience engagement, market research and marketing analytics, with a track record of supporting brand visibility and audience growth across digital channels. I am fluent in Mandarin, English and French, and I enjoy collaborating across teams to deliver data-driven marketing results.…I am a MSc Marketing Management with Advertising student at the University of Leeds, with practical experience in social media marketing, content creation and digital campaign execution. I am skilled in content planning, audience engagement, market research and marketing analytics, with a track record of supporting brand visibility and audience growth across digital channels. I am fluent in Mandarin, English and French, and I enjoy collaborating across teams to deliver data-driven marketing results.

Shang Chen

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I am a MSc Marketing Management with Advertising student at the University of Leeds, with practical experience in social media marketing, content creation and digital campaign execution. I am skilled in content planning, audience engagement, market research and marketing analytics, with a track record of supporting brand visibility and audience growth across digital channels. I am fluent in Mandarin, English and French, and I enjoy collaborating across teams to deliver data-driven marketing results.…I am a MSc Marketing Management with Advertising student at the University of Leeds, with practical experience in social media marketing, content creation and digital campaign execution. I am skilled in content planning, audience engagement, market research and marketing analytics, with a track record of supporting brand visibility and audience growth across digital channels. I am fluent in Mandarin, English and French, and I enjoy collaborating across teams to deliver data-driven marketing results.

Available to hire

I am a MSc Marketing Management with Advertising student at the University of Leeds, with practical experience in social media marketing, content creation and digital campaign execution.

I am skilled in content planning, audience engagement, market research and marketing analytics, with a track record of supporting brand visibility and audience growth across digital channels. I am fluent in Mandarin, English and French, and I enjoy collaborating across teams to deliver data-driven marketing results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Social Media Growth Intern at LabhSethu

April 1, 2026 - Present

Planned and scheduled social media content to boost brand visibility and engagement on LinkedIn, developed content calendars, and managed audience interactions to strengthen community presence. Analyzed performance metrics to optimize content and conducted competitor/trend research to identify growth opportunities.

Digital Marketing Intern at Chongqing Huanrui Culture & Technology Co., Ltd.

July 1, 2024 - September 30, 2024

Executed social media and email marketing campaigns to increase brand awareness and engagement. Monitored SEO performance, website traffic and campaign metrics to optimize content. Analyzed audience behavior and market trends to improve targeting across 3+ school districts. Led promotional activities at 5–8 recruitment events, engaging 200+ prospective students and parents.

Marketing & Customer Insights Assistant at Chongqing Yuanzhen Asset Enterprise Management & Consulting Co., Ltd.

January 1, 2024 - February 29, 2024

Identified customer needs through face-to-face and telephone consultations, supporting targeted communication strategies. Optimized promotional messaging based on feedback to improve engagement. Evaluated competitor activity, customer preferences and market trends to identify market opportunities.