Available to hire
Hi, I’m a Google Ads specialist focused on ecommerce, designing, managing, and optimizing paid search and display campaigns to drive clicks, conversions, and revenue.
I excel at GA4 implementation, keyword research, cross-channel attribution, and data-driven decision making to deliver above-industry ROI and scalable growth for ecommerce brands.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Freelance Digital Marketing Specialist (Google Ads Focus) at Freelance
February 1, 2026 - PresentDesigned and executed multi-channel Google Ads campaigns for an ecommerce footwear brand, generating 165 clicks and 3,590 impressions across a 10-day period. Achieved a 4.24% conversion rate (7 conversions tracked), exceeding industry benchmarks. Implemented GA4 conversion tracking, keyword research, budget allocation (70% Search, 30% Display), and cross-channel attribution. Identified mobile-heavy traffic (88%) and peak engagement windows; optimized campaigns accordingly. Reduced cost-per-conversion to $0.48 through strategic bid management and negative keyword exclusions. Analyzed CTR, quality score, and conversion rate to propose scalability recommendations. Documented ROI methodology and performance benchmarks in a case study.
Education
Bachelor of Education, Adult Education at Adekunle Ajasin University, Akungba-Akoko
January 1, 2018 - January 1, 2023Qualifications
Google Ads Search Certification
February 1, 2026 - April 7, 2026Google Ads Display Certification
March 1, 2026 - April 7, 2026Google Analytics 4 Certification
March 1, 2026 - April 7, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment
Skills
Experience Level
Expert
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