Available to hire
I’m Nicolette (Nicky) Grandin, a Senior Copywriter with 30 years of experience crafting clear, compelling content across platforms and formats. My work blends creativity with purpose - hooking attention while connecting with what people and brands actually do and the impact they have.
I’m constantly learning about digital tools and AI, and exploring how to use these thoughtfully and sustainably. I’m drawn to owning platforms, building communities, and exploring how new technologies can amplify creativity across marketing, product stories, and campaigns.
Experience Level
Language
English
Fluent
Work Experience
Senior Copywriter | Creative at Freelance / Self-employed
January 1, 2026 - PresentCreating content across formats, from five-second hooks to 500-word blogs; collaborating with in-house teams, SMEs and stakeholders to shape impactful content; exploring and applying digital and AI tools as part of the creative process.
Creative Copywriter | Marketing Assistant (Volunteer) at Filling Good
January 1, 2026 - PresentRunning a children's art competition, including concept, copy, planning and stakeholder engagement; managing LinkedIn presence and developing concepts and creative assets (using Canva); developing local partnerships and initiatives aimed at business growth.
Copywriter at Brompton Technology Limited
June 1, 2023 - December 31, 2025Wrote B2B copy across website content, brochures, flyers, data sheets, video scripts, product spotlights and print ads; produced social media content; collaborated with CEO and product managers on award entry submissions; conducted research and interviews for blog content with SEO in mind; managed multiple projects using Asana, taking ownership of the Content board.
Copywriter at Carallon Ltd
March 1, 2022 - May 31, 2023Produced internal communications; sourced stories by engaging with leaders; wrote onboarding materials for new employees; created B2B copy for Pharos Control Systems and Brompton Technology, including blogs, articles, web copy, newsletters, product video scripts and data sheets; produced social media content.
Senior Copywriter Freelance at Freelance
January 1, 2001 - December 31, 2021Delivered copywriting services across freelance, contract and in-house roles; worked across multiple sectors; built long-standing client relationships, producing high-quality creative work aligned to business objectives.
Creative Writer & Content Coordinator at Javelin TV
January 1, 2012 - December 31, 2019Contributed to a three-year TV series, live seminars, an online small business community platform, consumer competitions and digital campaigns; developed entrepreneur stories for TV, digital platforms and live audiences, including writing video scripts and shot lists.
Senior Copywriter (Digital) at Wunderman South Africa
January 1, 2017 - December 31, 2018Produced direct mail, web and always-on content for a major telecommunications client; wrote CEO thought leadership content for LinkedIn for the BCX brand.
Head Copywriter at Primedia Broadcasting / 94.7 FM
January 1, 1998 - December 31, 2000Developed radio promotions for advertisers from concept through to production; named and developed promotional content for the Sound of Now radio show and the annual Joburg Day music event.
Senior Copywriter | Creative Freelance
January 1, 2026 - PresentCreating content across formats, from five-second hooks to 500-word blogs; collaborating with in-house teams, SMEs and stakeholders to shape impactful content; exploring and applying digital and AI tools as part of the creative process.
Content & Business Development Volunteer at Filling Good
January 1, 2026 - PresentRunning a children’s art competition, including concept, copy, planning and stakeholder engagement; managing LinkedIn presence (planning and assets via Canva); developing local partnerships and initiatives aimed at business growth.
Senior Copywriter (Freelance) at Freelance
January 1, 2001 - December 31, 2011Delivered copywriting services across freelance, contract and in-house roles; worked across multiple sectors; built long-standing client relationships and produced high-quality creative work aligned to business objectives.
Head Copywriter at Primedia Broadcasting
January 1, 1998 - December 31, 2000Developed radio promotions for advertisers, from concept through to production; named and developed promotional content for the Sound of Now radio show and the annual Joburg Day music event.
Education
Copywriting Diploma with Honours and Certificate in Direct Marketing at AAA School of Advertising
January 1, 1989 - December 31, 1992Copywriting Diploma with Honours and Certificate in Direct Marketing at AAA School of Advertising
January 1, 1989 - January 1, 1992Qualifications
Digital Marketing with AI
January 1, 2026 - December 31, 2026AI Bootcamp
January 1, 2026 - December 31, 2026SEO Certification Course
January 1, 2026 - December 31, 2026Digital Marketing with AI
January 1, 2026 - April 12, 2026AI Bootcamp
January 1, 2026 - April 12, 2026SEO Certification Course (HubSpot Academy)
January 1, 2026 - April 12, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Telecommunications
I interviewed people from all regions of the company, discovering how their careers meandered with the cutting-edge products developed here. A series of people blogs were published on the company’s website and which were part of an ongoing LinkedIn campaign, instrumental in increasing followers.
Celebrating Brompton’s win of an Emmy Award for the engineering of its SX40 LED processor (used in virtual production film) through story.
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