Catarina Almeida

Social Media & Content Marketing Specialist at Bliss -Repger

Lead social media content production and planning, including strategy, graphic design, video, and copywriting aligned with the objectives of each brand within the group. Monitor KPIs, analyze performance, and report results. Manage community and digital channels: respond to comments and direct messages, gather feedback. Design digital and print materials (banners, newsletters, presentations, packaging, labels, brochures) and prototype website concepts. Write blog articles with keyword research and on-page SEO to educate the audience and reinforce brand authority. Develop email marketing campaigns from strategy and audience segmentation to content production.

Digital Marketing Specialist at DHL Express

Developed and optimized landing pages for lead generation and product promotion using Adobe Marketo Engage. Planned and executed campaigns, mailshots, newsletters, and operational communications. Created and managed content for a logistics news portal using Adobe Experience Manager (AEM), ensuring SEO optimization and brand consistency. Developed content strategies for Instagram and LinkedIn aligned with brand objectives and business goals. Analyzed campaign metrics and KPIs to measure performance and optimize marketing strategies. Captured and produced promotional videos and photography for marketing campaigns, events, internal meetings, workshops, and training sessions. Designed graphic materials (logos, brochures, posters, flyers, stickers, leaflets) and led an influencer marketing project engaging employees as brand ambassadors.

Audiovisual Technician and Content Creation (Curricular Internship) at Wildtake – Digital Marketing Agency

Content creation for social media and newsletters through graphic design, photography, and video. Developed and managed publishing schedules for Facebook, Instagram, and TikTok. Filmed and photographed in studio and on location for clients’ social media and websites, with post-production including editing, color correction, and assembly. Copywriting for social media posts aligned with brand objectives. Clients included Century 21, Gudis, D2O, and Essências Portugal.

Audiovisual Technician Freelancer in Audiovisual Production at Freelancer - Audiovisual Production

Set design and production for audiovisual projects, including short films, music videos, documentaries, and commercials, aligned with the Director's or Art Director's vision. Video editing, assembly, and color correction for institutional, commercial, and documentary projects. Provided photographic coverage for corporate events, team meetings, and internal communications.

Social Media & Content Marketing Specialist at Bliss -Repger

Responsible for social media content production and planning, including strategy, graphic design, video, and copywriting aligned with brand objectives of each brand within the group. Monitored KPIs, performed performance analysis, and reported results. Managed community and digital channels: responding to comments, direct messages, and gathering feedback. Produced digital and print materials (banners, newsletters, presentations, packaging, labels, brochures, promotional materials, website prototyping). Wrote articles with keyword research and on-page SEO to educate the audience and reinforce brand authority. Developed email marketing campaigns from strategy and audience segmentation to content production.