Analyzed social media metrics to identify trends, contributing to over 2.3 million views and 35,000+ interactions in six months. Conceptualized event themes and gameday activities for student athletes, fostered relationships for posts and appearances, and developed posts to engage student leadership. Managed direct messages and maintained a 5+ weekly posting cadence to reach audiences.

Paid Media Intern at Power Digital

January 1, 2026 - Present

Executed digital campaigns with strategists, analyzed data, and contributed to client reporting using Google Ads, Meta, and LinkedIn. Earned Google Ads Search and AI-powered Shopping certifications. Collaborated with a diverse intern cohort on an End-of-Semester final intern project.

Marketing & Social Media Intern at COLLiDE Agency

January 1, 2026 - Present

Crafted social copy for multiple platforms, conducted in-depth research, and designed high-engagement visuals. Managed content scheduling and post boosting using Meta Business Suite / Ads Manager; assisted with ad creation and targeting; formulated social content calendars; monitored trends, engagement, and performance metrics.

Gameday Operations Intern at University of Texas Ice Hockey

August 1, 2025 - December 1, 2025

Recorded player analytics for 11 home games with 100% accuracy; managed gameday logistics and equipment for athletes and officials; collaborated with gameday staff to ensure a high-energy environment for fan activations and enhanced fan experience.

Gameday Operations Intern at Euclidean Data Analytics

August 1, 2025 - November 30, 2025

Synthesized real-time game day data for online score sheets utilizing AI-driven software, ensuring accurate data capture for the 2025-2026 football season; connected real-time game play data into digestible information for AI input; coordinated with team members for pre-game fan experiences.