Hello! I am a Marketing and Communications professional with 5+ years of experience in social listening, digital intelligence, and data-driven strategy. My work focuses on behavioral analysis, trend identification, and generating actionable insights for building brand and communication strategies.
I have experience working with marketing, communication, and CX teams in sectors such as retail, services, and the creative industry, contributing to: generating strategic insights from data and consumer behavior; mapping cultural and digital trends; managing reputation and brand positioning; and developing data-driven communication strategies.
In addition, I have complementary experience in cultural production and events, working in festivals and cultural programs, including backstage organization, logistics, operational management, and interfacing between teams, artists, and the public.
Skills:
- Consumer Insights & Social Listening
- Data-driven Strategy & Data Analysis
- Trend Analysis & Cultural Insights
- Strategic Communication Planning
- Data-driven Storytelling
- Reputation Management and Brand Positioning
- Translating Data into Actionable Insights
- Operational Organization and Project Management
Tools:
- Social Listening: Stilingue, Brandwatch, Sprinklr
- Social and Management: Hootsuite, Sprinklr
- Data and Reporting: Excel, Google Sheets, dashboards, KPI analysis
Experience Level
Work Experience
Education
Qualifications
Industry Experience
Experience Level
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