Hello! I am a Marketing and Communications professional with 5+ years of experience in social listening, digital intelligence, and data-driven strategy. My work focuses on behavioral analysis, trend identification, and generating actionable insights for building brand and communication strategies. I have experience working with marketing, communication, and CX teams in sectors such as retail, services, and the creative industry, contributing to: generating strategic insights from data and consumer behavior; mapping cultural and digital trends; managing reputation and brand positioning; and developing data-driven communication strategies. In addition, I have complementary experience in cultural production and events, working in festivals and cultural programs, including backstage organization, logistics, operational management, and interfacing between teams, artists, and the public. Skills: - Consumer Insights & Social Listening - Data-driven Strategy & Data Analysis - Trend Analysis & Cultural Insights - Strategic Communication Planning - Data-driven Storytelling - Reputation Management and Brand Positioning - Translating Data into Actionable Insights - Operational Organization and Project Management Tools: - Social Listening: Stilingue, Brandwatch, Sprinklr - Social and Management: Hootsuite, Sprinklr - Data and Reporting: Excel, Google Sheets, dashboards, KPI analysis

Adiene Oliveira

Hello! I am a Marketing and Communications professional with 5+ years of experience in social listening, digital intelligence, and data-driven strategy. My work focuses on behavioral analysis, trend identification, and generating actionable insights for building brand and communication strategies. I have experience working with marketing, communication, and CX teams in sectors such as retail, services, and the creative industry, contributing to: generating strategic insights from data and consumer behavior; mapping cultural and digital trends; managing reputation and brand positioning; and developing data-driven communication strategies. In addition, I have complementary experience in cultural production and events, working in festivals and cultural programs, including backstage organization, logistics, operational management, and interfacing between teams, artists, and the public. Skills: - Consumer Insights & Social Listening - Data-driven Strategy & Data Analysis - Trend Analysis & Cultural Insights - Strategic Communication Planning - Data-driven Storytelling - Reputation Management and Brand Positioning - Translating Data into Actionable Insights - Operational Organization and Project Management Tools: - Social Listening: Stilingue, Brandwatch, Sprinklr - Social and Management: Hootsuite, Sprinklr - Data and Reporting: Excel, Google Sheets, dashboards, KPI analysis

Available to hire

Hello! I am a Marketing and Communications professional with 5+ years of experience in social listening, digital intelligence, and data-driven strategy. My work focuses on behavioral analysis, trend identification, and generating actionable insights for building brand and communication strategies.

I have experience working with marketing, communication, and CX teams in sectors such as retail, services, and the creative industry, contributing to: generating strategic insights from data and consumer behavior; mapping cultural and digital trends; managing reputation and brand positioning; and developing data-driven communication strategies.

In addition, I have complementary experience in cultural production and events, working in festivals and cultural programs, including backstage organization, logistics, operational management, and interfacing between teams, artists, and the public.

Skills:

  • Consumer Insights & Social Listening
  • Data-driven Strategy & Data Analysis
  • Trend Analysis & Cultural Insights
  • Strategic Communication Planning
  • Data-driven Storytelling
  • Reputation Management and Brand Positioning
  • Translating Data into Actionable Insights
  • Operational Organization and Project Management

Tools:

  • Social Listening: Stilingue, Brandwatch, Sprinklr
  • Social and Management: Hootsuite, Sprinklr
  • Data and Reporting: Excel, Google Sheets, dashboards, KPI analysis
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Work Experience

Analista de dados e Insights at iFood
January 1, 2022 - June 30, 2023
Análise de dados e geração de insights.
Social Media & Digital Strategist
December 1, 2024 - January 1, 2026
Concepção e reformulação de estratégias de produção de conteúdo para redes sociais, com foco na otimização de SEO e engajamento de público.
Production Assistant at MIMO Festival
November 1, 2018 - November 30, 2018
Montagem do backstage, organização de artistas e equipe, direção de montagem e informações durante o MIMO Festival em Olinda.

Education

Curso de Língua Inglesa at CCAA - Centro de Cultura Anglo Americano
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet