Led and executed integrated marketing campaigns to drive brand visibility and revenue across digital, social media, email, and on-ground activations. Collaborated with internal teams (marketing, sales, F&B, operations) to translate business objectives into practical campaign plans and timelines. Monitored campaign performance, customer behavior, and market trends to optimize results. Ensured brand consistency across touchpoints (social, website, marketing materials). Coordinated content creation (visuals, videos, copy) and maintained brand tone and positioning. Tracked engagement, bookings, and ROI to support leadership reviews and vendor partnerships.

Digital Marketing Specialist at Sea Global Migration

January 1, 2022 - December 31, 2023

Planned and managed integrated campaigns across digital channels, social media, email, and on-ground activations. Coordinated with internal teams to align campaigns with business goals and messaging. Monitored performance metrics, customer behavior, and market trends to optimize results and inform future activities. Ensured consistency across brand touchpoints and supported content creation for visuals, videos, and copy.

Marketing Specialist at Business Corridor Corporate Services Provider

January 1, 2020 - December 31, 2022

Supported the development and execution of marketing strategies aligned with overall business goals, focusing on revenue, brand visibility, and customer engagement. Planned and managed integrated campaigns across digital, social media, email, and on-ground activations. Worked closely with internal teams (marketing, sales, ops) to translate objectives into practical campaign plans and timelines. Monitored campaign performance, customer behavior, and market trends to improve results and guide future activities. Coordinated creative development (visuals, videos, content) to ensure alignment with brand tone and positioning.