Hi, I’m Dave Liston, a strategic marketing and lifecycle growth leader with 12+ years of experience driving activation, engagement, brand awareness, and revenue through data-driven digital programs. I bring hands-on expertise across major social platforms (Meta, TikTok, LinkedIn, Reddit, Snapchat, X, Pinterest) and channels like Email and Google Shopping/DV360, managing monthly budgets up to $2M. I excel at turning product and audience insights into full-funnel campaigns, Lead Generation, Brand Lift Studies, and A/B testing for global clients including Cash App, Unity, YouTube, Afterpay, and Asana. Throughout my career I’ve led cross-functional teams, aligned product launches with go-to-market plans, and translated analytics into actionable recommendations for senior stakeholders. I thrive at bridging analytics, strategy, and creative to optimize conversions, boost ROI, and shape AI-enabled marketing workflows that improve efficiency and outcomes.…

Dave Liston

Hi, I’m Dave Liston, a strategic marketing and lifecycle growth leader with 12+ years of experience driving activation, engagement, brand awareness, and revenue through data-driven digital programs. I bring hands-on expertise across major social platforms (Meta, TikTok, LinkedIn, Reddit, Snapchat, X, Pinterest) and channels like Email and Google Shopping/DV360, managing monthly budgets up to $2M. I excel at turning product and audience insights into full-funnel campaigns, Lead Generation, Brand Lift Studies, and A/B testing for global clients including Cash App, Unity, YouTube, Afterpay, and Asana. Throughout my career I’ve led cross-functional teams, aligned product launches with go-to-market plans, and translated analytics into actionable recommendations for senior stakeholders. I thrive at bridging analytics, strategy, and creative to optimize conversions, boost ROI, and shape AI-enabled marketing workflows that improve efficiency and outcomes.…

Available to hire

Hi, I’m Dave Liston, a strategic marketing and lifecycle growth leader with 12+ years of experience driving activation, engagement, brand awareness, and revenue through data-driven digital programs. I bring hands-on expertise across major social platforms (Meta, TikTok, LinkedIn, Reddit, Snapchat, X, Pinterest) and channels like Email and Google Shopping/DV360, managing monthly budgets up to $2M. I excel at turning product and audience insights into full-funnel campaigns, Lead Generation, Brand Lift Studies, and A/B testing for global clients including Cash App, Unity, YouTube, Afterpay, and Asana.

Throughout my career I’ve led cross-functional teams, aligned product launches with go-to-market plans, and translated analytics into actionable recommendations for senior stakeholders. I thrive at bridging analytics, strategy, and creative to optimize conversions, boost ROI, and shape AI-enabled marketing workflows that improve efficiency and outcomes.

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Language

English
Fluent

Work Experience

Associate Director, Media Buying at Monks
December 1, 2021 - August 1, 2025
Led cross-functional global teams of 3-5 to deliver lifecycle campaigns for ABM, B2B, and B2C clients including Cash App, Asana, Google, and Unity. Designed and launched full-funnel onboarding and lifecycle programs across Social, Email, Influencer, and Search to increase first-time actions (Awareness, Lead Generation, and Conversion). Built audience segmentation and lifecycle strategy frameworks across all major social platforms, aligning with product launches and growth milestones. Developed and presented executive-level activation reporting and strategic insights. Partnered with platform representatives and internal stakeholders to test new channels and premium ad placements, ensuring lifecycle campaigns reinforced product adoption goals. Owned end-to-end campaign execution including targeting strategy, in-platform traffic, ABM-based targeting, event tracking validation, and performance analysis across multiple digital platforms. Managed and scaled paid media budgets up to $2M/month
Founder and Lead Consultant at Memnon Consulting
August 1, 2018 - Present
Founder and lead consultant for a digital marketing and social media consultancy serving international clients. Leveraged data to uncover brand identity and refine messaging to maximize audience reach, including conducting A/B testing for market and demographic purposes. Collaborated with client teams to build brand presence and refine messaging; directed client communications between creative departments and digital agencies, and guided video and content marketing strategy. Built executive-level marketing analytics and reporting to translate campaign performance into actionable recommendations for product and marketing leadership. Drove growth via on- and off-site client engagements, audience segmentation, lifecycle activation, and channel experimentation.
Account Specialist at Rakuten
May 1, 2016 - July 1, 2018
Led cross-functional global teams to deliver lifecycle campaigns for ABM, B2B and B2C clients including Cash App, Asana, Google, and Unity, aligning product, marketing, and data teams to drive user engagement and activation. Designed and launched full-funnel onboarding and lifecycle programs across Social, Email, Influencer, and Search to increase first-time actions in Awareness, Lead Generation, and Conversion. Built audience segmentation and lifecycle strategy frameworks across all major social platforms. Developed and presented executive-level activation reporting and strategic insights. Partnered with platform representatives and internal stakeholders to test new channels and premium ad placements, ensuring lifecycle campaigns reinforced product adoption goals. Owned end-to-end campaign execution including targeting strategy, in-platform traffic, ABM-based targeting, event tracking validation, and performance analysis across multiple digital platforms. Managed and scaled paid media
Advertising Account Coordinator at The Summit Group
January 1, 2014 - April 1, 2016
Managed execution and production of all promotions and sports team sponsorships, including feature promotions for over 1,000 Subway restaurant locations nationwide. Orchestrated print, radio, and TV advertising campaigns for clients. Trained and mentored two account managers across multiple states. Partnered with creative teams on promotional events and artistic direction, ensuring all materials were produced to specification and on schedule.

Education

Bachelor of Science in Strategic Communication at University of Utah
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other