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I’m a marketing professional with 25 years of experience in brand management, digital strategy, and creative execution. I excel at leading small teams, managing high-volume projects, and delivering campaigns across print, digital, and video platforms. I have a knack for translating complex concepts into clear, compelling deliverables that strengthen organizational identity and engage audiences. I enjoy collaborating with executives and cross-functional teams to align marketing strategies and ensure brand consistency across all channels.…I’m a marketing professional with 25 years of experience in brand management, digital strategy, and creative execution. I excel at leading small teams, managing high-volume projects, and delivering campaigns across print, digital, and video platforms. I have a knack for translating complex concepts into clear, compelling deliverables that strengthen organizational identity and engage audiences. I enjoy collaborating with executives and cross-functional teams to align marketing strategies and ensure brand consistency across all channels.

Matt Reed

Content Creator, 2D Animator, Animator, +7

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I’m a marketing professional with 25 years of experience in brand management, digital strategy, and creative execution. I excel at leading small teams, managing high-volume projects, and delivering campaigns across print, digital, and video platforms. I have a knack for translating complex concepts into clear, compelling deliverables that strengthen organizational identity and engage audiences. I enjoy collaborating with executives and cross-functional teams to align marketing strategies and ensure brand consistency across all channels.…I’m a marketing professional with 25 years of experience in brand management, digital strategy, and creative execution. I excel at leading small teams, managing high-volume projects, and delivering campaigns across print, digital, and video platforms. I have a knack for translating complex concepts into clear, compelling deliverables that strengthen organizational identity and engage audiences. I enjoy collaborating with executives and cross-functional teams to align marketing strategies and ensure brand consistency across all channels.

Available to hire

I’m a marketing professional with 25 years of experience in brand management, digital strategy, and creative execution. I excel at leading small teams, managing high-volume projects, and delivering campaigns across print, digital, and video platforms. I have a knack for translating complex concepts into clear, compelling deliverables that strengthen organizational identity and engage audiences. I enjoy collaborating with executives and cross-functional teams to align marketing strategies and ensure brand consistency across all channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at AAA Central Penn

January 1, 2014 - December 1, 2025

Directed 500+ marketing projects annually. Led creative team of designers, ensuring brand consistency. Edited copy for AAA NOW! magazine (250,000 circulation). Produced and edited internal/external long-form videos (2-cam setup/external microphone/lights). Created animated shorts for internal promotions. Directed the successful launch and design overhaul of AAA’s new corporate website (x3). Collaborated with executives and business lines to align marketing strategies. Ensured compliance with CAN-SPAM and third-party branding/legal guidelines.

E‑Marketing Coordinator at AAA Central Penn

January 1, 2005 - December 1, 2014

Designed and maintained company website and intranet. Designed, scheduled and deployed 2.5M emails annually. Created digital billboards, web banners, and multimedia campaigns. Produced videos, radio commercials, and on-hold messaging. Designed ads, flyers, brochures, and assisted Graphic Designer on large projects. Developed style guides and templates for consistent communications.

E-Marketing Coordinator at AAA Central Penn

January 1, 2005 - December 31, 2014

Web Administrator at AAA Southern PA

January 1, 2000 - December 31, 2005

Designed and maintained company website and intranet. Scheduled 50K emails annually. Created print ads, billboards, and marketing collateral. Developed templates for web and print use.