I’m a results-driven Marketing Manager with 10+ years of experience delivering high-impact digital strategies across hospitality and lifestyle brands. My expertise lies in performance marketing, campaign optimisation, and revenue-driven growth. I’ve successfully launched multi-channel campaigns across Google, Meta, and CRM platforms, achieving measurable results — including a ROAS of 62.8 and $294K revenue generated within one month. Having worked with leading brands such as Marriott and Dubai International Hotel, I bring a strong understanding of customer behaviour, brand positioning, and data-led decision making. Key strengths: • Performance marketing & paid media strategy • SEO and website optimisation • CRM and lifecycle marketing • Data analytics and ROI tracking • Brand strategy and rebranding initiatives I’m UK-educated and currently exploring marketing opportunities in the UK, where I can contribute to growth-focused, digitally driven organisations. Let’s connect!

I’m a results-driven Marketing Manager with 10+ years of experience delivering high-impact digital strategies across hospitality and lifestyle brands. My expertise lies in performance marketing, campaign optimisation, and revenue-driven growth. I’ve successfully launched multi-channel campaigns across Google, Meta, and CRM platforms, achieving measurable results — including a ROAS of 62.8 and $294K revenue generated within one month. Having worked with leading brands such as Marriott and Dubai International Hotel, I bring a strong understanding of customer behaviour, brand positioning, and data-led decision making. Key strengths: • Performance marketing & paid media strategy • SEO and website optimisation • CRM and lifecycle marketing • Data analytics and ROI tracking • Brand strategy and rebranding initiatives I’m UK-educated and currently exploring marketing opportunities in the UK, where I can contribute to growth-focused, digitally driven organisations. Let’s connect!

Available to hire

I’m a results-driven Marketing Manager with 10+ years of experience delivering high-impact digital strategies across hospitality and lifestyle brands.
My expertise lies in performance marketing, campaign optimisation, and revenue-driven growth. I’ve successfully launched multi-channel campaigns across Google, Meta, and CRM platforms, achieving measurable results — including a ROAS of 62.8 and $294K revenue generated within one month.
Having worked with leading brands such as Marriott and Dubai International Hotel, I bring a strong understanding of customer behaviour, brand positioning, and data-led decision making.
Key strengths:
• Performance marketing & paid media strategy
• SEO and website optimisation
• CRM and lifecycle marketing
• Data analytics and ROI tracking
• Brand strategy and rebranding initiatives
I’m UK-educated and currently exploring marketing opportunities in the UK, where I can contribute to growth-focused, digitally driven organisations.
Let’s connect!

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Language

English
Fluent
Urdu
Fluent

Work Experience

Marketing Manager at Marriott Hotel, Islamabad
December 20, 2020 - November 20, 2023
Led end-to-end digital marketing for Marriott Islamabad, launching campaigns across Performance Max, Google Search, Display, and SEO; revamped CMS and booking engine; achieved strong first-month ROAS and revenue benchmarks; drove cross-functional branding initiatives and elevated brand positioning. Built influencer collaborations and press relations, expanded partnerships, and optimized campaigns to deliver measurable growth.
Marketing Manager at Dubai International Hotel, Dubai Airport
March 1, 2024 - Present
Currently leading digital media campaigns (Performance Max, Google Search, Display, SEO), CMS optimization, and cross-channel branding. Created a multi-platform media library, enhanced event-related marketing, and collaborated with local media and press to secure coverage, contributing to brand awareness and guest engagement. Tracking ROI and driving quarterly revenue growth.
Marketing Manager at The Event Housezz, Dubai
June 1, 2019 - November 1, 2020
Drove event marketing initiatives, helped build brand presence, and supported event logistics and promotion for high-profile events. Coordinated with partners and vendors to ensure cohesive marketing for events.
Marketing Manager at Red Velvet Signature Events, Dubai
October 1, 2016 - May 1, 2019
Managed branding and marketing campaigns for event production, including social media, PR coordination, and collateral to amplify brand visibility and drive engagement across touchpoints.
Marketing Manager at The Event House, Dubai
June 1, 2019 - November 1, 2020
Drove end-to-end event marketing and management campaigns, including digital promotion, event execution, catering services, and post-event showcases to boost brand visibility and audience growth. Coordinated with influencers and media for event coverage and ensured cohesive messaging across touchpoints.
Marketing and Public Relations Manager at Marriott Hotel, Islamabad/Pearl Continental Hotel, Rawalpindi
December 1, 2020 - November 1, 2023
Increased social media engagement by 12% through data-led campaigns. Managed CRM campaigns with 25–35% open rates and 8–12% CTR. Led influencer collaborations, boosting engagement by up to 15%.
Assistant Marketing Manager at The Event Houzz
June 1, 2019 - November 1, 2020
Managed paid and organic campaigns reaching 500K–1M users. Increased CTA engagement by 30% across digital platforms. Conducted competitor and market analysis to guide strategy.
Marketing Executive at Red Velvet Signature Events
October 1, 2016 - May 1, 2019
Supported campaign planning and execution for luxury events. Managed social media content and audience engagement. Attended industry networking events to identify and engage potential clients.

Education

Master of Arts - Media and Advertising at University of Leicester
April 7, 2026 - April 7, 2026
MA Media and Advertising at University of Leicester
January 1, 2020 - January 1, 2021
BSS Media and Advertising at Bahria University
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Other