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I’m a commercial growth leader with 15+ years scaling consumer tech and e‑commerce across global markets. I design and optimize end-to-end growth engines—covering brand awareness, acquisition, retention, and LTV expansion—driven by AI-enabled performance marketing and data-informed decision systems. I specialize in orchestrating integrated growth strategies across performance, brand, and CRM channels while maintaining financial discipline and forecast accuracy. I lead lean, technology-enabled teams that deliver enterprise-scale results with efficient headcount. In recent roles I’ve scaled digital asset production and transformed business models to unlock new addressable markets, while delivering substantial cost savings and revenue growth for automotive, media, and tech clients. I’m open to relocating (preferring Switzerland) and can work remote/hybrid with an 8-week notice period.…I’m a commercial growth leader with 15+ years scaling consumer tech and e‑commerce across global markets. I design and optimize end-to-end growth engines—covering brand awareness, acquisition, retention, and LTV expansion—driven by AI-enabled performance marketing and data-informed decision systems. I specialize in orchestrating integrated growth strategies across performance, brand, and CRM channels while maintaining financial discipline and forecast accuracy. I lead lean, technology-enabled teams that deliver enterprise-scale results with efficient headcount. In recent roles I’ve scaled digital asset production and transformed business models to unlock new addressable markets, while delivering substantial cost savings and revenue growth for automotive, media, and tech clients. I’m open to relocating (preferring Switzerland) and can work remote/hybrid with an 8-week notice period.

ERIC ANDREW SMUTNY

Growth Marketer, Marketing Strategist, Performance Marketer, +2

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I’m a commercial growth leader with 15+ years scaling consumer tech and e‑commerce across global markets. I design and optimize end-to-end growth engines—covering brand awareness, acquisition, retention, and LTV expansion—driven by AI-enabled performance marketing and data-informed decision systems. I specialize in orchestrating integrated growth strategies across performance, brand, and CRM channels while maintaining financial discipline and forecast accuracy. I lead lean, technology-enabled teams that deliver enterprise-scale results with efficient headcount. In recent roles I’ve scaled digital asset production and transformed business models to unlock new addressable markets, while delivering substantial cost savings and revenue growth for automotive, media, and tech clients. I’m open to relocating (preferring Switzerland) and can work remote/hybrid with an 8-week notice period.…I’m a commercial growth leader with 15+ years scaling consumer tech and e‑commerce across global markets. I design and optimize end-to-end growth engines—covering brand awareness, acquisition, retention, and LTV expansion—driven by AI-enabled performance marketing and data-informed decision systems. I specialize in orchestrating integrated growth strategies across performance, brand, and CRM channels while maintaining financial discipline and forecast accuracy. I lead lean, technology-enabled teams that deliver enterprise-scale results with efficient headcount. In recent roles I’ve scaled digital asset production and transformed business models to unlock new addressable markets, while delivering substantial cost savings and revenue growth for automotive, media, and tech clients. I’m open to relocating (preferring Switzerland) and can work remote/hybrid with an 8-week notice period.

Available to hire

I’m a commercial growth leader with 15+ years scaling consumer tech and e‑commerce across global markets. I design and optimize end-to-end growth engines—covering brand awareness, acquisition, retention, and LTV expansion—driven by AI-enabled performance marketing and data-informed decision systems. I specialize in orchestrating integrated growth strategies across performance, brand, and CRM channels while maintaining financial discipline and forecast accuracy. I lead lean, technology-enabled teams that deliver enterprise-scale results with efficient headcount.

In recent roles I’ve scaled digital asset production and transformed business models to unlock new addressable markets, while delivering substantial cost savings and revenue growth for automotive, media, and tech clients. I’m open to relocating (preferring Switzerland) and can work remote/hybrid with an 8-week notice period.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

French

Advanced

Italian

Intermediate

Slovak

Intermediate

Czech

Intermediate

Hungarian

Beginner

Russian

Beginner

Work Experience

Independent Commercial Leadership & Consulting (Fractional CMO and Commercial Growth Advisor) at Smutny Consulting

June 1, 2012 - Present

Fractional CMO and growth advisor for venture-backed scale-ups and enterprise brands. Focus: performance marketing transformation, AI-driven operations, and team development.

Senior Project Manager – Digital Asset Production at Mediamonks (MINI/BMW GROUP)

October 1, 2022 - December 1, 2024

Pioneered atomic asset production methodology using Unreal Engine, reducing campaign production costs by 35% while maintaining premium automotive quality; led MINI 'New Family' launch strategy with 12.5M+ impressions and 28% higher engagement; introduced gamification to digital touchpoints, boosting qualified lead conversions by 42% and cutting CAC from €185 to €107; owned €2.4M digital production budget planning.

Head of Acquisition & Marketing at K5 MEDIA GROUP & INVESTMENT / K5 FACTORY

June 1, 2019 - September 1, 2022

Led strategic pivot from traditional film production to immersive technology services, expanding addressable markets 4x; owned marketing & acquisition across multiple verticals, generating €3.8M in new partnership revenue; implemented AI-driven content creation and automation, achieving a 67% reduction in content production costs; drove 180% revenue growth.

Creative Client Lead & Market Entry Director at THE&PARTNERSHIP (TOYOTA/LEXUS GERMANY)

June 1, 2017 - May 1, 2019

Led German market entry from scratch: established office at Toyota HQ, recruited 15 FTEs, built operational infrastructure within 90 days; consolidated €8.2M annual media budget with GroupM, achieving 18% efficiency gains; managed C-suite relationships with CMOs of Toyota & Lexus Germany; delivered cross-functional brand and performance marketing across product launches and dealer activation; built financial planning models with high forecast accuracy.

Executive Director at INTERBRAND & INTERBRAND HEALTH, CEE

May 1, 2016 - May 1, 2017

Scaled DACH operations with 42% YoY revenue growth; built and led an 8-person team managing a €3.2M client portfolio; developed brand valuation/positioning methodologies for regulated industries, securing 7 new enterprise clients; owned regional P&L and forecasting with high accuracy.

Global Management Director at OGILVY & MATHER

October 1, 2015 - April 1, 2016

Directed global project management operations for Siemens across EMEA and Americas; coordinated cross-functional teams of 35+ in 6 markets to ensure delivery excellence for enterprise technology launches.

Senior Consultant – Brand Partnerships & Licensing at SONY MUSIC ENTERTAINMENT G/S/A

June 1, 2012 - September 1, 2015

Established a large-scale business development unit for partnerships and licensing; created a proprietary partnership evaluation framework driving 156% revenue growth over 3 years; managed cross-label partnerships with €4.5M annual deal flow.

New Business Development Director at HEYE GROUP HOLDING / DDB WORLDWIDE

May 1, 2009 - May 1, 2012

Led international new business development across DDB network for Germany, Austria, Switzerland; strengthened relationships with DDB Health Global and other global units; aligned cross-market growth initiatives.

Global Agency Network Director at RED URBAN (HEYE GROUP / DDB WORLDWIDE)

April 1, 2008 - May 1, 2009

Managed a large global key account (Siemens) and led a team of 9 at HQ while coordinating 40+ across the local agency network; direct reporting to agency CEO and client Head of Global MarComm.