I am a motion designer with over 13 years of experience specializing in performance-driven advertising. I create video and interactive playable ads designed to capture attention, communicate ideas quickly, and drive measurable results. Based in the Greater Seattle Area, I’ve built and grown a successful freelance business alongside my full-time work. I collaborate with a diverse range of clients from Jest and Forge Super Drink to Enjoy Hemp and Sandpiper Animation and lead creative projects end-to-end, mentoring interns and coordinating vendors to ensure on-time delivery. I also leverage data and AI-powered tools to optimize creative performance and campaign outcomes.

Gabriella Stefanelli

I am a motion designer with over 13 years of experience specializing in performance-driven advertising. I create video and interactive playable ads designed to capture attention, communicate ideas quickly, and drive measurable results. Based in the Greater Seattle Area, I’ve built and grown a successful freelance business alongside my full-time work. I collaborate with a diverse range of clients from Jest and Forge Super Drink to Enjoy Hemp and Sandpiper Animation and lead creative projects end-to-end, mentoring interns and coordinating vendors to ensure on-time delivery. I also leverage data and AI-powered tools to optimize creative performance and campaign outcomes.

Available to hire

I am a motion designer with over 13 years of experience specializing in performance-driven advertising. I create video and interactive playable ads designed to capture attention, communicate ideas quickly, and drive measurable results.

Based in the Greater Seattle Area, I’ve built and grown a successful freelance business alongside my full-time work. I collaborate with a diverse range of clients from Jest and Forge Super Drink to Enjoy Hemp and Sandpiper Animation and lead creative projects end-to-end, mentoring interns and coordinating vendors to ensure on-time delivery. I also leverage data and AI-powered tools to optimize creative performance and campaign outcomes.

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Language

English
Fluent

Work Experience

Freelance Motion Designer at Self-employed
July 1, 2013 - Present
Independent designer delivering video ads, interactive content, and motion graphics for a range of clients since 2013. Lead creative direction, manage projects, and collaborate with internal teams and external vendors to meet deadlines and quality goals.
Senior 2D/3D Designer at AppLovin Corporation
September 1, 2021 - January 1, 2025
Created 2D and 3D playable video advertisements, Connected TV, and e-commerce campaigns. Provided creative direction, delegated tasks, mentored interns, and oversaw vendor work to maintain quality and align with project goals. Analyzed performance data and applied AI-driven tools to optimize ad creatives and results.
Advertising Content & Game Day Operations at Lincoln Stars Hockey Team
August 1, 2018 - March 1, 2020
Led advertising content creation and game-day operation support for a professional hockey team, coordinating marketing assets, in-arena visuals, and fan engagement materials.
Media Production Specialist II at Erie Insurance Group
July 1, 2014 - July 1, 2017
In the Media Services division of a Fortune 500 insurer, collaborated with multiple departments to create informational videos, webcasts, and historical animations.
Media Support at Norland International / Abe Equipment & Norland Pure
December 1, 2017 - August 1, 2018
Provided photography, videography, graphic design, and social media support across marketing teams.

Education

BFA in Applied Media Arts - Computer Animation Concentration & Minor in Art History at PennWest University
January 11, 2030 - April 7, 2026
3D Character Animation Program coursework at Animation Mentor
January 11, 2030 - April 7, 2026

Qualifications

Animation Mentor - 3D Character Animation Program (5 classes completed)
January 11, 2030 - April 7, 2026
BFA in Applied Media Arts - Computer Animation Concentration & Minor in Art History
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet