Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a senior marketing executive with 15+ years driving pipeline, revenue growth, and marketing transformation across both large enterprises and fast-moving growth companies. I bring hands-on leadership, directly accountable for commercial outcomes, and thrive when building from scratch or optimizing an established team. My focus spans demand generation, ABM, brand positioning, and go-to-market execution across North America, EMEA, and LATAM, with deep experience in supply chain, SaaS, and enterprise technology. Throughout my career, I have led integrated campaigns, built partner marketing motions, and aligned sales to accelerate revenue. I am passionate about leveraging data-driven ROI, AI-powered marketing practices, and cross-functional collaboration to move the business forward and elevate market leadership.…I am a senior marketing executive with 15+ years driving pipeline, revenue growth, and marketing transformation across both large enterprises and fast-moving growth companies. I bring hands-on leadership, directly accountable for commercial outcomes, and thrive when building from scratch or optimizing an established team. My focus spans demand generation, ABM, brand positioning, and go-to-market execution across North America, EMEA, and LATAM, with deep experience in supply chain, SaaS, and enterprise technology. Throughout my career, I have led integrated campaigns, built partner marketing motions, and aligned sales to accelerate revenue. I am passionate about leveraging data-driven ROI, AI-powered marketing practices, and cross-functional collaboration to move the business forward and elevate market leadership.

MaryAnn Holder-Browne

Brand Strategist, Marketing Strategist, Growth Marketer, +2





I am a senior marketing executive with 15+ years driving pipeline, revenue growth, and marketing transformation across both large enterprises and fast-moving growth companies. I bring hands-on leadership, directly accountable for commercial outcomes, and thrive when building from scratch or optimizing an established team. My focus spans demand generation, ABM, brand positioning, and go-to-market execution across North America, EMEA, and LATAM, with deep experience in supply chain, SaaS, and enterprise technology. Throughout my career, I have led integrated campaigns, built partner marketing motions, and aligned sales to accelerate revenue. I am passionate about leveraging data-driven ROI, AI-powered marketing practices, and cross-functional collaboration to move the business forward and elevate market leadership.…I am a senior marketing executive with 15+ years driving pipeline, revenue growth, and marketing transformation across both large enterprises and fast-moving growth companies. I bring hands-on leadership, directly accountable for commercial outcomes, and thrive when building from scratch or optimizing an established team. My focus spans demand generation, ABM, brand positioning, and go-to-market execution across North America, EMEA, and LATAM, with deep experience in supply chain, SaaS, and enterprise technology. Throughout my career, I have led integrated campaigns, built partner marketing motions, and aligned sales to accelerate revenue. I am passionate about leveraging data-driven ROI, AI-powered marketing practices, and cross-functional collaboration to move the business forward and elevate market leadership.

Available to hire

I am a senior marketing executive with 15+ years driving pipeline, revenue growth, and marketing transformation across both large enterprises and fast-moving growth companies. I bring hands-on leadership, directly accountable for commercial outcomes, and thrive when building from scratch or optimizing an established team. My focus spans demand generation, ABM, brand positioning, and go-to-market execution across North America, EMEA, and LATAM, with deep experience in supply chain, SaaS, and enterprise technology.

Throughout my career, I have led integrated campaigns, built partner marketing motions, and aligned sales to accelerate revenue. I am passionate about leveraging data-driven ROI, AI-powered marketing practices, and cross-functional collaboration to move the business forward and elevate market leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Analyst, CMO Advisory at IDC

January 1, 2024 - Present

Advise CMOs at midmarket and enterprise technology companies on marketing transformation, AI adoption, and investment prioritization using quantitative and qualitative research. Develop executive benchmarks, surveys, and advisory frameworks translating industry insights into actionable growth strategy. Support engagements helping marketing leaders measure commercial impact, optimize team structures, and adopt leading practices.

Founder & Fractional Growth Marketing Leader at Choreovate LLC

January 1, 2019 - Present

Embedded fractional demand generation and GTM leader for B2B SaaS and enterprise technology companies — hands-on operator accountable to pipeline, revenue, and commercial outcomes. Defined and executed full GTM strategy and demand generation framework, built alliance and partner marketing programs, and led vertical go-to-market efforts for pharma and 3PL from the ground up.

Head of Growth Marketing & Partner Marketing at GreyOrange (TurningPoint Systems)

July 1, 2022 - May 31, 2023

Built and led global ABM and growth marketing programs targeting retail, grocery, and 3PL segments — increasing qualified pipeline 4X through integrated digital, field, and partner-led campaigns. Launched partner marketing programs from scratch supporting warehouse robotics adoption, establishing co-sell and co-market motions with key channel and technology alliances. Collaborated with sales leadership to align marketing execution to enterprise deal velocity targets.

VP, Demand Generation (Acting CMO) at Bizagi

January 1, 2020 - December 31, 2022

Led global demand generation across EMEA, North America, and LATAM — driving 35% business growth through integrated, multi-channel marketing programs. Established strategic marketing partnerships with Microsoft, Blue Prism, and Automation Anywhere, increasing partner-influenced revenue by 30%. Built ABM infrastructure and optimized global lead management systems, improving MQL-to-pipeline conversion and marketing ROI. Oversaw agency and supplier relationships, managing performance against revenue and pipeline KPIs across all regions.

Chief Marketing Officer at One Network Enterprises

January 1, 2017 - December 31, 2019

Owned full marketing P&L, brand strategy, demand generation, and business development for an AI-powered supply chain SaaS platform. Led a team of 15 marketers generating $16M in revenue in FY18. Launched a pharmaceutical and logistics joint venture with Imperial Logistics, driving new vertical revenue and market expansion. Drove analyst relations and PR strategy, achieving Gartner Leader designation and elevating brand credibility.

Head of Campaign Strategy, North America – HCM at Oracle

January 1, 2016 - December 31, 2017

Led digital demand generation and field marketing for Oracle HCM Cloud across North America, managing a $1.1M annual marketing budget. Improved campaign ROI through audience segmentation, marketing automation optimization, and data-driven performance monitoring.

Director, Marketing – North America at Anaplan

January 1, 2015 - December 31, 2016

Delivered integrated demand generation and field marketing programs across Operations, Finance, HR, and Sales verticals — consistently exceeding pipeline targets. Led partner marketing and GTM strategies with global systems integrators, driving co-sell alignment and partner-sourced pipeline growth.

Director, Field Marketing & Demand Generation at TIBCO

January 1, 2014 - December 31, 2015

Built analytics and infrastructure for demand generation programs driving 4X pipeline growth. Served as de facto CMO for the Central Region, aligning marketing to executive commercial priorities.

Director, Central Region Field Marketing at SuccessFactors (SAP)

January 1, 2012 - December 31, 2014

Generated $10M+ in closed subscription deals through high-impact field and ABM programs. Launched HRIS thought leadership series across North America and partnered with sales on strategic account-based initiatives.

Director, NA Process Industries Marketing at SAP America, Inc.

January 1, 2008 - December 31, 2011

Designed top-of-funnel demand generation programs for Energy and Transportation verticals, improving MQL-to-SQL conversion by over 70%. Led global operational risk management campaigns spanning PR and digital channels.