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I'm Daniela, a Marketing & Communications Specialist with 5+ years of experience driving B2B pipeline through content strategy, CRM operations, and AI-driven capabilities. I currently lead marketing infrastructure at a tech company serving senior living communities, translating complex brand narratives into high-converting campaigns across digital and in-person channels. Internationally trained and fluent in the tools and workflows that scale content, I build repeatable systems—from AI-powered contact intelligence to conference outreach—that help operators, developers, and capital partners move from first touch to meaningful conversations.…I'm Daniela, a Marketing & Communications Specialist with 5+ years of experience driving B2B pipeline through content strategy, CRM operations, and AI-driven capabilities. I currently lead marketing infrastructure at a tech company serving senior living communities, translating complex brand narratives into high-converting campaigns across digital and in-person channels. Internationally trained and fluent in the tools and workflows that scale content, I build repeatable systems—from AI-powered contact intelligence to conference outreach—that help operators, developers, and capital partners move from first touch to meaningful conversations.

Daniela Becerra Guerrero

Marketer, Content Creator, Brand Designer, +2

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I'm Daniela, a Marketing & Communications Specialist with 5+ years of experience driving B2B pipeline through content strategy, CRM operations, and AI-driven capabilities. I currently lead marketing infrastructure at a tech company serving senior living communities, translating complex brand narratives into high-converting campaigns across digital and in-person channels. Internationally trained and fluent in the tools and workflows that scale content, I build repeatable systems—from AI-powered contact intelligence to conference outreach—that help operators, developers, and capital partners move from first touch to meaningful conversations.…I'm Daniela, a Marketing & Communications Specialist with 5+ years of experience driving B2B pipeline through content strategy, CRM operations, and AI-driven capabilities. I currently lead marketing infrastructure at a tech company serving senior living communities, translating complex brand narratives into high-converting campaigns across digital and in-person channels. Internationally trained and fluent in the tools and workflows that scale content, I build repeatable systems—from AI-powered contact intelligence to conference outreach—that help operators, developers, and capital partners move from first touch to meaningful conversations.

Available to hire

I’m Daniela, a Marketing & Communications Specialist with 5+ years of experience driving B2B pipeline through content strategy, CRM operations, and AI-driven capabilities. I currently lead marketing infrastructure at a tech company serving senior living communities, translating complex brand narratives into high-converting campaigns across digital and in-person channels.

Internationally trained and fluent in the tools and workflows that scale content, I build repeatable systems—from AI-powered contact intelligence to conference outreach—that help operators, developers, and capital partners move from first touch to meaningful conversations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Communications Specialist at Lux Design + Manufacturing

November 1, 2024 - Present

AI-driven interior design and manufacturing company serving senior living communities across North America. Architect and execute end-to-end B2B conference outreach programs (NIC Nashville, EFA Phoenix) with personalized 9-touch HubSpot sequences for 50+ tiered prospects, classify leads (hot, warm, cold), and manage pipeline from cold contact to booked meeting. Ghostwrite executive communications for the President's LinkedIn content, outbound emails, and engagement replies, maintaining a consistent C-suite voice that drives measurable pipeline growth. Track content and campaign performance; develop conference strategy infrastructure and produce B2B content assets across operators, developers, and design teams.

Executive Assistant & Office Coordinator at Lux Design + Manufacturing

April 1, 2024 - November 1, 2024

Operational backbone for the President: manage calendar, screen inbound communications, and draft correspondence; design resource organization systems; onboard new hires and lead cross-functional efficiency projects; implement HR process documentation and employee satisfaction initiatives.

City Manager at Oppizi (Uber Eats Campaign)

August 1, 2023 - October 1, 2023

Directed end-to-end city operations for a large-scale Uber Eats offline campaign in Vancouver; managed scheduling, territory planning, and daily execution for 15+ brand ambassadors; exceeded KPIs by 19% with a 2.38% conversion rate and increased brand awareness by 25% through high-frequency distribution and optimized ambassador deployment.

Team Leader / Coach at Foundever (FedEx U.S.A.)

July 1, 2021 - December 1, 2022

Led a team of 18 customer service agents; achieved 100% of operational KPIs and earned Team Leader of the Month for 10 consecutive months; designed targeted coaching programs and performance improvement plans; improved first-contact resolution and reduced escalations; served as primary liaison between frontline agents and senior management; built a high-performance culture.

Marketing & Brand Entrepreneur at Rolling Strong (Independent)

May 1, 2020 - December 1, 2023

Built and scaled a DTC brand from the ground up: full marketing strategy, social media presence, organic community building, and sales processes; consistently hit 90%+ of weekly revenue targets; grew Instagram traffic by 30% through structured campaigns and A/B testing; expanded into Mexico and Chile.

Sales & Marketing Intern at Baglioni Hotels & Resorts

October 1, 2019 - April 1, 2020

Executed trade marketing strategies for a luxury hospitality brand; developed graphic materials; coordinated cross-channel campaigns and influencer partnerships; oversaw email marketing; administered Scrigno CRM and produced strategic reports for sales and marketing leadership.

Communications & Marketing Intern at Decorceramica

July 1, 2017 - January 1, 2018

Conducted market research on industry trends, competitor positioning, and consumer behavior; supported product launches, trade shows, and in-store promotions; created press releases, media kits, and PR materials; maintained the marketing database and tracked KPIs.