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I am a strategic communications executive with more than 20 years of experience shaping brand voice, managing media relations, and guiding internal and external communications for national and global organizations. I’m a trusted advisor to senior leaders, with expertise in crisis management, executive messaging, stakeholder engagement, and change management. I collaborate with operational partners to ensure seamless coordination and deliver reputation-strengthening results. I enjoy turning complex issues into clear, compelling narratives that align with business strategy and drive meaningful outcomes. In my work, I lead cross-functional teams, mentor colleagues, and craft communications that strengthen trust, support organizational goals, and elevate brand presence across multiple channels and audiences.…I am a strategic communications executive with more than 20 years of experience shaping brand voice, managing media relations, and guiding internal and external communications for national and global organizations. I’m a trusted advisor to senior leaders, with expertise in crisis management, executive messaging, stakeholder engagement, and change management. I collaborate with operational partners to ensure seamless coordination and deliver reputation-strengthening results. I enjoy turning complex issues into clear, compelling narratives that align with business strategy and drive meaningful outcomes. In my work, I lead cross-functional teams, mentor colleagues, and craft communications that strengthen trust, support organizational goals, and elevate brand presence across multiple channels and audiences.

Robin L. Wolfgang

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I am a strategic communications executive with more than 20 years of experience shaping brand voice, managing media relations, and guiding internal and external communications for national and global organizations. I’m a trusted advisor to senior leaders, with expertise in crisis management, executive messaging, stakeholder engagement, and change management. I collaborate with operational partners to ensure seamless coordination and deliver reputation-strengthening results. I enjoy turning complex issues into clear, compelling narratives that align with business strategy and drive meaningful outcomes. In my work, I lead cross-functional teams, mentor colleagues, and craft communications that strengthen trust, support organizational goals, and elevate brand presence across multiple channels and audiences.…I am a strategic communications executive with more than 20 years of experience shaping brand voice, managing media relations, and guiding internal and external communications for national and global organizations. I’m a trusted advisor to senior leaders, with expertise in crisis management, executive messaging, stakeholder engagement, and change management. I collaborate with operational partners to ensure seamless coordination and deliver reputation-strengthening results. I enjoy turning complex issues into clear, compelling narratives that align with business strategy and drive meaningful outcomes. In my work, I lead cross-functional teams, mentor colleagues, and craft communications that strengthen trust, support organizational goals, and elevate brand presence across multiple channels and audiences.

Available to hire

I am a strategic communications executive with more than 20 years of experience shaping brand voice, managing media relations, and guiding internal and external communications for national and global organizations. I’m a trusted advisor to senior leaders, with expertise in crisis management, executive messaging, stakeholder engagement, and change management. I collaborate with operational partners to ensure seamless coordination and deliver reputation-strengthening results. I enjoy turning complex issues into clear, compelling narratives that align with business strategy and drive meaningful outcomes.

In my work, I lead cross-functional teams, mentor colleagues, and craft communications that strengthen trust, support organizational goals, and elevate brand presence across multiple channels and audiences.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Intermediate

Language

English

Fluent

Work Experience

Principal/Founder at RLW Communications LLC

June 1, 2025 - Present

Founded boutique consulting practice delivering strategic communications, public affairs, media training and crisis consulting to a selective portfolio of clients, aligning messaging with business objectives and reputational goals.

Marketing Communications Lead at Trocaire College

January 1, 2023 - June 1, 2025

Led marketing and communications strategy to enhance visibility, enrollment and stakeholder engagement. Designed a marketing plan for the new veterinary technology department, including orchestrating groundbreaking and ribbon-cutting ceremonies. Developed campaigns across digital, print and social platforms; oversaw vendor partnerships, advertising budgets and brand standard compliance.

Vice President, Global Public Affairs Communications Lead at Citibank

July 1, 2014 - December 1, 2022

Directed enterprise communications for a 2,000-employee campus. Managed internal and external messaging, town halls, newsletters and events; drove community outreach. Launched 9 Diversity Networks for Employee Engagement and built partnerships with community organizations for volunteering and fundraising. Recognized for aligning priorities, managing complex programs and strengthening stakeholder confidence.

President at RLW Communications, LLC

January 1, 2010 - December 1, 2014

Founded boutique PR firm delivering strategic communications and crisis management for high-profile clients including the Prime Minister of Somalia, University of Phoenix and the British Consulate. Advised executives on outreach, media relations and brand positioning; specialized in strategic communications planning, crisis communications, media training, collateral development, speech writing and event planning.

Vice President, Public & Government Affairs at Time Warner Cable

February 1, 2007 - December 1, 2009

Directed communications strategy for a new regional market and product rollouts. Served as company spokesperson and crisis media strategist; oversaw a staff of 20+, agencies and a multimillion-dollar budget. Led media relations, branding and executive communications initiatives.

Director of Communications and Public Relations at Delmarva Foundation

March 1, 2003 - February 1, 2007

Formulated communications and marketing strategies to improve knowledge of CMS quality improvement initiatives; coordinated strategic outreach programs to reach underserved Medicare beneficiaries and caregivers to improve healthcare outcomes. Chief writer of publications, press releases, editorials, fact sheets and annual reports; handled media inquiries and served as spokesperson and community representative.

Assistant Vice President at Widmeyer Communications

January 1, 2002 - March 1, 2003

Provided constituent services and strategic counsel for clients including McGraw-Hill Education, the Institute for Educational Leadership and Policy, U.S. Department of Health and Human Services, College Board and Discovery Communications. Core duties included strategic counsel, message development, media training, media outreach, creation of media documents (press releases, talking points, FAQs) and budgets management.

Director of Media Services at Ruder Finn Global Public Relations

July 1, 1998 - January 1, 2002

Managed Media Services division for corporate accounts offering strategic communication planning, crisis communications and executive communications. Conducted media training for CEOs; executed special media events (press conferences, media tours, editorial roundtables, receptions, fundraisers). Drafted materials including press releases, fact sheets, editorials, speeches, talking points, and briefing books; oversaw budgets and staff.