I’m a paid media specialist with 14+ years of experience in performance marketing, working with global brands and agencies. I manage multi-channel campaigns across major platforms and focus on data-driven optimisation to improve results and ROI. I combine strategic thinking with hands-on execution and strong stakeholder communication, and I’m currently strengthening my expertise through marketing studies in the UK.

I’m a paid media specialist with 14+ years of experience in performance marketing, working with global brands and agencies. I manage multi-channel campaigns across major platforms and focus on data-driven optimisation to improve results and ROI. I combine strategic thinking with hands-on execution and strong stakeholder communication, and I’m currently strengthening my expertise through marketing studies in the UK.

Available to hire

I’m a paid media specialist with 14+ years of experience in performance marketing, working with global brands and agencies. I manage multi-channel campaigns across major platforms and focus on data-driven optimisation to improve results and ROI. I combine strategic thinking with hands-on execution and strong stakeholder communication, and I’m currently strengthening my expertise through marketing studies in the UK.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Media Director at M&C Saatchi Group – Brazil
June 1, 2023 - April 30, 2025
Led a team of media specialists delivering performance-driven campaigns. Implemented weekly insight reviews and A/B testing to improve campaign efficiency. Used market trends, seasonal patterns and economic insights to guide media and creative decisions. Focused on data-led strategy and continuous optimisation.
Media Manager at DM9 – Brazil
April 1, 2022 - June 30, 2023
Planned and executed annual media strategies focused on brand awareness and reach. Managed large sponsorship projects across TV, radio and digital channels. Coordinated cross-channel campaigns and campaign performance analysis.
Media Specialist at VMLY&R – Brazil
January 1, 2021 - April 30, 2022
Planned and launched integrated campaigns supporting major film releases. Worked across digital and traditional channels to maximise reach and engagement.
Media Specialist at Dentsu – Brazil
December 1, 2017 - October 31, 2020
Managed full-funnel campaigns supporting vehicle launches. Worked closely with dealerships on regional strategies to drive sales. Conducted campaign performance analysis and optimisation.
Media Specialist at AlmapBBDO – Brazil
January 1, 2015 - December 31, 2017
Delivered regional and national media campaigns for vehicle launches. Focused on dealer-level activation and campaign optimisation.
Barista at Bread & Honey Coffee Shop
June 1, 2025 - Present
Customer-facing role that strengthened my understanding of British consumer behaviour, daily habits and purchasing preferences, improving my cultural awareness and market insights.

Education

Bachelor's Degree in Advertising at Universidade Anhembi Morumbi
February 1, 2007 - December 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Manufacturing, Retail