Available to hire
I’m a paid media specialist with 14+ years of experience in performance marketing, working with global brands and agencies. I manage multi-channel campaigns across major platforms and focus on data-driven optimisation to improve results and ROI. I combine strategic thinking with hands-on execution and strong stakeholder communication, and I’m currently strengthening my expertise through marketing studies in the UK.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Media Director at M&C Saatchi Group – Brazil
June 1, 2023 - April 30, 2025Led a team of media specialists delivering performance-driven campaigns. Implemented weekly insight reviews and A/B testing to improve campaign efficiency. Used market trends, seasonal patterns and economic insights to guide media and creative decisions. Focused on data-led strategy and continuous optimisation.
Media Manager at DM9 – Brazil
April 1, 2022 - June 30, 2023Planned and executed annual media strategies focused on brand awareness and reach. Managed large sponsorship projects across TV, radio and digital channels. Coordinated cross-channel campaigns and campaign performance analysis.
Media Specialist at VMLY&R – Brazil
January 1, 2021 - April 30, 2022Planned and launched integrated campaigns supporting major film releases. Worked across digital and traditional channels to maximise reach and engagement.
Media Specialist at Dentsu – Brazil
December 1, 2017 - October 31, 2020Managed full-funnel campaigns supporting vehicle launches. Worked closely with dealerships on regional strategies to drive sales. Conducted campaign performance analysis and optimisation.
Media Specialist at AlmapBBDO – Brazil
January 1, 2015 - December 31, 2017Delivered regional and national media campaigns for vehicle launches. Focused on dealer-level activation and campaign optimisation.
Barista at Bread & Honey Coffee Shop
June 1, 2025 - PresentCustomer-facing role that strengthened my understanding of British consumer behaviour, daily habits and purchasing preferences, improving my cultural awareness and market insights.
Education
Bachelor's Degree in Advertising at Universidade Anhembi Morumbi
February 1, 2007 - December 1, 2010Qualifications
Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Manufacturing, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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