I’m a paid media specialist with 14+ years of experience in performance marketing, working with global brands and agencies. I manage multi-channel campaigns across major platforms and focus on data-driven optimisation to improve results and ROI. I combine strategic thinking with hands-on execution and strong stakeholder communication, and I’m currently strengthening my expertise through marketing studies in the UK.

I’m a paid media specialist with 14+ years of experience in performance marketing, working with global brands and agencies. I manage multi-channel campaigns across major platforms and focus on data-driven optimisation to improve results and ROI. I combine strategic thinking with hands-on execution and strong stakeholder communication, and I’m currently strengthening my expertise through marketing studies in the UK.

Available to hire

I’m a paid media specialist with 14+ years of experience in performance marketing, working with global brands and agencies. I manage multi-channel campaigns across major platforms and focus on data-driven optimisation to improve results and ROI. I combine strategic thinking with hands-on execution and strong stakeholder communication, and I’m currently strengthening my expertise through marketing studies in the UK.

See more

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Barista at Bread & Honey Coffee Shop
June 1, 2025 - Present
Customer-facing role that strengthened my understanding of British consumer behaviour, daily habits and purchasing preferences, improving my cultural awareness and market insights.
Media Director at M&C Saatchi Group – Brazil
June 1, 2023 - April 30, 2025
Led a team of media specialists delivering performance-driven campaigns. Implemented weekly insight reviews and A/B testing to improve campaign efficiency. Used market trends, seasonal patterns and economic insights to guide media and creative decisions. Focused on data-led strategy and continuous optimisation.
Media Manager at DM9 – Brazil
April 1, 2022 - June 30, 2023
Planned and executed annual media strategies focused on brand awareness and reach. Managed large sponsorship projects across TV, radio and digital channels. Coordinated cross-channel campaigns and campaign performance analysis.
Media Specialist at VMLY&R – Brazil
January 1, 2021 - April 30, 2022
Planned and launched integrated campaigns supporting major film releases. Worked across digital and traditional channels to maximise reach and engagement.
Media Specialist at Dentsu – Brazil
December 1, 2017 - October 31, 2020
Managed full-funnel campaigns supporting vehicle launches. Worked closely with dealerships on regional strategies to drive sales. Conducted campaign performance analysis and optimisation.
Media Specialist at AlmapBBDO – Brazil
January 1, 2015 - December 31, 2017
Delivered regional and national media campaigns for vehicle launches. Focused on dealer-level activation and campaign optimisation.

Education

Bachelor's Degree in Advertising at Universidade Anhembi Morumbi
February 1, 2007 - December 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Manufacturing, Retail