Available to hire
I am a motivated and inquisitive business and marketing enthusiast with a passion for solving challenges with fresh ideas. I excel at crafting creative strategies to drive growth, improve brand visibility, and make smart marketing decisions.
Having worked across diverse environments, I thrive in cross-functional teams and am always eager to learn and fill gaps to help the team succeed. I manage social media channels, customer communications, and end-to-end campaigns to deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Founder & Digital Marketing Lead at Purpose Clothing Co.
October 1, 2024 - PresentFounded an independent streetwear brand from concept to market, overseeing branding, digital marketing, and customer acquisition. Built a content strategy and grew presence on Instagram and TikTok through trend-driven short-form videos and influencer collaborations. Planned and optimized paid campaigns via Meta Ads Manager and TikTok Ads Manager, improving conversion efficiency. Analyzed engagement, reach, and sales data to refine targeting and content strategy, increasing repeat purchases and audience interaction. Managed end-to-end customer communication, supporting order fulfillment, retention, and brand loyalty.
Sales Associate at Lush Cosmetics
October 1, 2022 - March 1, 2023Contributed to a 15 percent increase in sales during seasonal retail campaigns through active selling and customer engagement. Delivered personalized product recommendations, supporting upselling and cross-selling in a high-traffic environment. Collected and analyzed customer feedback, contributing to a 12 percent improvement in positive customer ratings. Supported visual merchandising aligned with marketing campaigns to improve in-store conversion.
Social Media Manager at Noix de Shea
January 1, 2020 - January 1, 2021Increased Instagram followers by 15 percent within two months through structured content planning and audience targeting. Doubled average engagement rate from 3 percent to 6 percent using short-form video and branded visuals. Managed paid social media campaigns driving a 12 percent uplift in profile visits. Collaborated with five micro-influencers to increase reach and maintain consistent audience interaction.
Education
Bachelor of Business (Marketing) at University of Wollongong Australia
January 1, 2022 - January 1, 2025American High School Diploma at American International School, Abu Dhabi
January 1, 2022 - January 1, 2022Qualifications
Google Analytics Certification
January 11, 2030 - April 7, 2026Google Ads Search Certification
January 11, 2030 - April 7, 2026Meta Certified Digital Marketing Associate
January 11, 2030 - April 7, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - April 7, 2026Customer Service Excellence Certification
January 11, 2030 - April 7, 2026Industry Experience
Consumer Goods, Retail, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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