Available to hire
Hi, I’m Stefan Rogers, a Digital Marketing Strategist who blends technical SEO with creative content campaigns and user experience optimization. I lead cross-functional teams to deliver measurable growth, with a track record of turning complex data into actionable strategies and scalable lead generation. I’m passionate about building user-centric digital experiences and mentoring teams to reach their full potential.
I specialise in technical audits, site architecture, and conversion rate optimization, and I enjoy shaping content and product experiences that resonate with real users while adapting to algorithm changes. I value proactive collaboration with stakeholders and a hands-on approach to delivering results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketer at Warm Zilla
March 1, 2024 - PresentLed the company’s organic growth roadmap, owning the SEO and content program to create a predictable, scalable lead gen engine, while insulating the brand from algorithm volatility. Executed a topic silo content strategy driving significant traffic growth and improved conversions.
Digital Marketer at War Zilla
March 1, 2024 - PresentLed the organic growth program with a silo content strategy driving 285%+ organic traffic growth; implemented an SEO stabilisation program to insulate against Google algorithm volatility; developed high-conversion landing pages for bottom-of-funnel keywords with >67% visitor-to-lead conversion; advanced content structures optimized for AI/LLMs and People Also Ask; launched podcast and YouTube content to broaden brand reach.
Digital Marketing Manager - SEO at Alcumus
February 1, 2023 - October 1, 2023Managed all SEO and content strategy, including technical audits, keyword research, link building, and content optimization; provided SEO leadership on large-scale projects and WordPress-based website management; improved organic traffic, reduced bounce rates, and boosted conversions; mentored juniors; led migration optimization and global content silos; implemented HARO outreach for backlinks.
Digital Marketing Manager at Celtic Green Energy Ltd
May 1, 2022 - October 1, 2022Led digital assets and branding; drove growth through strategic campaigns; follower growth 60% and lead generation up 880% (from 4-5 leads/week to ~7 leads/day); developed WordPress eCommerce sites with 300+ products; oversaw PPC campaigns and conversion optimization; implemented marketing automation and data-driven processes; installed Google Tag Manager for real-time analytics.
Programme Manager/Hybrid Growth & Development Partner at Upwork
July 1, 2020 - April 1, 2022Cultivated and managed enterprise client relationships, delivering onboarding and growth programs; built process automation support materials and led cross-team collaboration to maximise client value and efficiency.
Programme Manager / Hybrid Growth & Development Partner at Upwork
July 1, 2020 - April 1, 2022Managed enterprise client relationships, conducted trainings, and implemented best practices; onboarded freelancers onto payroll solutions; collaborated with internal teams to resolve client requests; contributed to data research projects and process automation; created standard resources and centralized processes for the team.
Digital & Marketing Executive at Cultech (Vegan Nutritionals Ltd)
March 1, 2017 - July 1, 2020Managed brand websites, SEO, PPC, and email marketing; resolved issues with Google Search Console and migrations; led SEO and content initiatives; oversaw GDPR-compliant, multi-channel marketing; contributed to product and sales strategies across multiple platforms.
Commercial & Marketing Assistant at Naisance Training Neath
February 1, 2014 - February 1, 2017Supported commercial and marketing initiatives; helped drive brand activities and campaign execution.
Commercial & Marketing Assistant at Naisance Trading Neath
September 1, 2013 - February 1, 2017Supported marketing activities including content, communications, and data-driven campaigns; contributed to weekly reporting and project work to improve brand visibility.
Sales Assistant at Naisance Training Neath
September 1, 2013 - February 1, 2014Delivered sales support and customer service; contributed to commercial activities and marketing tasks.
Business Management Apprentice at The Living Room Letting Agency
October 1, 2012 - July 1, 2013Gained exposure to business management, operations, and client-facing processes within a letting agency environment.
Business Management Apprenticeship at The Living Room Letting Agency
September 1, 2012 - July 1, 2013Gained hands-on experience in business operations, marketing and client service during an in-house apprenticeship in Swansea.
Education
A-level Physics at Ysgol Maesydderwen
January 11, 2030 - January 1, 2011A-level English at Ysgol Maesydderwen
January 11, 2030 - January 1, 2011A-level History at Ysgol Maesydderwen
January 11, 2030 - January 1, 2011A-level Physics at Ysgol Maesydderwen
January 11, 2030 - January 1, 2011A-level English at Ysgol Maesydderwen
January 11, 2030 - January 1, 2011A-level History at Ysgol Maesydderwen
January 11, 2030 - January 1, 2011Qualifications
Google Fundamentals of Digital Marketing
October 1, 2022 - April 7, 2026Content Marketing & SEO Fundamentals - SEMrush
April 1, 2022 - April 7, 2026SEMrush Site Audit Exam
April 1, 2022 - April 7, 2026SEO: Keyword Strategy - LinkedIn
January 1, 2021 - April 7, 2026Google Sites Essential Training - LinkedIn
January 1, 2021 - April 7, 2026SEO: Link Building - LinkedIn
January 1, 2021 - April 7, 2026Local SEO - ACO
January 1, 2012 - April 7, 2026Google Fundamentals of Digital Marketing
October 1, 2022 - April 7, 2026Content Marketing & SEO Fundamentals - SEMrush
April 1, 2022 - April 1, 2023SEMrush Site Audit Exam
April 1, 2022 - April 1, 2023SEO: Keyword Strategy - LinkedIn
January 1, 2021 - April 7, 2026Google Sites Essential Training - LinkedIn
January 1, 2021 - April 7, 2026SEO: Link Building - LinkedIn
January 1, 2021 - April 7, 2026Local SEO - ACO
January 1, 2012 - April 7, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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