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I create apparel and merchandise for culture-driven brands and artists by building concept-driven products, visual systems, and narratives that translate into high-impact releases. Pelagato is my independent merch brand; as founder and Creative Director I design drops inspired by music, sports, and Puerto Rican culture. I lead projects from idea to release, combining creative direction, design, and marketing to create products that resonate, build audience, and drive sales.…I create apparel and merchandise for culture-driven brands and artists by building concept-driven products, visual systems, and narratives that translate into high-impact releases. Pelagato is my independent merch brand; as founder and Creative Director I design drops inspired by music, sports, and Puerto Rican culture. I lead projects from idea to release, combining creative direction, design, and marketing to create products that resonate, build audience, and drive sales.

Gabriel A. Torres Jiménez

Graphic Designer, Creative Director, Designer, +2

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I create apparel and merchandise for culture-driven brands and artists by building concept-driven products, visual systems, and narratives that translate into high-impact releases. Pelagato is my independent merch brand; as founder and Creative Director I design drops inspired by music, sports, and Puerto Rican culture. I lead projects from idea to release, combining creative direction, design, and marketing to create products that resonate, build audience, and drive sales.…I create apparel and merchandise for culture-driven brands and artists by building concept-driven products, visual systems, and narratives that translate into high-impact releases. Pelagato is my independent merch brand; as founder and Creative Director I design drops inspired by music, sports, and Puerto Rican culture. I lead projects from idea to release, combining creative direction, design, and marketing to create products that resonate, build audience, and drive sales.

Available to hire

I create apparel and merchandise for culture-driven brands and artists by building concept-driven products, visual systems, and narratives that translate into high-impact releases.
Pelagato is my independent merch brand; as founder and Creative Director I design drops inspired by music, sports, and Puerto Rican culture. I lead projects from idea to release, combining creative direction, design, and marketing to create products that resonate, build audience, and drive sales.

Skills

Editorial Illustration

Experience Level

Editorial Illustration

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Creative Director — Apparel & Merch at Pelagato

January 1, 2023 - Present

Designed and led 50+ apparel drops from concept to release; Built and scaled a merch brand with 19K+ followers; Created campaigns driving product demand and engagement; Managed production and product launches.

Graphic Designer at MMM Healthcare

January 1, 2021 - December 31, 2024

Designed marketing materials including flyers, brochures, magazines, email graphics and social media content. Developed editorial layouts and branded materials.