Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Sizhe Li. I’m currently pursuing a Master of Communication in Digital Media at the University of Washington, where I blend marketing strategy, UX thinking, and storytelling across multi-channel campaigns for music, media, and education brands. I thrive in cross-cultural teams and fast-paced environments, bringing hands-on experience from Seattle, Beijing, and Paris exchange programs to build engaging brand narratives and measurable impact.…Hi, I’m Sizhe Li. I’m currently pursuing a Master of Communication in Digital Media at the University of Washington, where I blend marketing strategy, UX thinking, and storytelling across multi-channel campaigns for music, media, and education brands. I thrive in cross-cultural teams and fast-paced environments, bringing hands-on experience from Seattle, Beijing, and Paris exchange programs to build engaging brand narratives and measurable impact.

Sizhe Li

Content Creator, Brand Designer, Marketing Strategist, +2





Hi, I’m Sizhe Li. I’m currently pursuing a Master of Communication in Digital Media at the University of Washington, where I blend marketing strategy, UX thinking, and storytelling across multi-channel campaigns for music, media, and education brands. I thrive in cross-cultural teams and fast-paced environments, bringing hands-on experience from Seattle, Beijing, and Paris exchange programs to build engaging brand narratives and measurable impact.…Hi, I’m Sizhe Li. I’m currently pursuing a Master of Communication in Digital Media at the University of Washington, where I blend marketing strategy, UX thinking, and storytelling across multi-channel campaigns for music, media, and education brands. I thrive in cross-cultural teams and fast-paced environments, bringing hands-on experience from Seattle, Beijing, and Paris exchange programs to build engaging brand narratives and measurable impact.

Available to hire

Hi, I’m Sizhe Li. I’m currently pursuing a Master of Communication in Digital Media at the University of Washington, where I blend marketing strategy, UX thinking, and storytelling across multi-channel campaigns for music, media, and education brands.

I thrive in cross-cultural teams and fast-paced environments, bringing hands-on experience from Seattle, Beijing, and Paris exchange programs to build engaging brand narratives and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Advanced

Work Experience

VP of Marketing at UW Science & Engineering Business Association

May 1, 2025 - Present

Led social, web, and event communications for a STEM–business organization, owning marketing for several annual events and executing multi-channel campaigns that increased campus engagement across platforms.

Intern, Social Media Marketing at MoodRoom

November 1, 2024 - January 1, 2025

Led short-form video performance testing across TikTok and Instagram Reels, conducting hook A/B tests based on 3-second retention, watch time and completion rate analysis; identified high-retention opening patterns and optimized creative structure to improve scroll-stopping performance. Analyzed platform trends and engagement metrics to inform content calendars, balancing trend-driven content with brand storytelling; increased average views by 40% and drove 25% engagement growth through data-backed creative iteration.

Intern, Public Relations at Ogilvy Beijing

February 1, 2024 - August 1, 2024

Analyzed industry trends and audience insights to support TV series and entertainment marketing campaigns for Tencent Video, pitching 10+ campaign concepts, with 2 adopted in major launches. Conducted daily media and sentiment monitoring across competitor platforms and Tencent Video, synthesizing findings into biweekly reports identifying recurring PR and industry trends.

Intern, Product Operations at BlueFocus Communication Group Beijing

July 1, 2023 - October 1, 2023

Drove SaaS platform growth by onboarding 100+ agencies through LinkedIn influencer outreach and backend order management, optimizing collaboration workflows and improving UX, which led to 20% higher brand interest and 30% faster user registration. Optimized website and YouTube content through targeted keyword strategy and content refinement, resulting in improved discoverability and higher YouTube CTR.

Intern, Marketing at The Rhapsody Seattle

January 1, 2016 - March 1, 2016

Led website messaging refinement and multi-channel promotion for Spring music programs and events across Instagram, Facebook, LinkedIn, email, and live activations; built a reusable brand design system; conducted artist interviews; supported on-site event setup, content capture, and live coordination.

Intern, Marketing at WBGO Newark

September 1, 2015 - December 1, 2015

Led audience research and GTM positioning for a jazz-focused multi-channel streaming product launch, conducting a 700+ respondent listener survey and competitive analysis to define audience segments and messaging pillars that shaped a 60-day integrated marketing roadmap. Executed the integrated pre-launch campaign across Instagram, email newsletters, UGC listening challenges and live and hybrid artist activations to drive awareness and early adoption, resulting in a 30% increase in pre-launch engagement and 10% conversion among legacy listeners.