Erin Devos

Performance marketing agency founded and led by Erin, serving enterprise clients across New Zealand, Australia, and the USA. Full P&L ownership as Founder and MD, accountable for client strategy and the operations that deliver it. Built and led a team across SEO, paid search, paid social, and display — establishing workflows, delivery processes, and quality standards for consistent client outcomes. Developed integrated multi-channel strategies translating client business goals into channel execution with ROI models and attribution frameworks. Managed agency commercial operations: pricing, margin, forecasting, and client retention. Currently rebranding to Stride Performance Marketing, including domain migration and repositioning.

Executive leadership of iProspect's full in-market service delivery — translating client revenue, lead, and sales objectives into paid and owned channel strategy. Led 9 local and 20 offshore specialists across SEO, paid search, paid social, display, affiliates, and ecommerce — building team capability and setting strategic direction for each channel. Member of Dentsu Aegis Network SLT; managed P&L. EBIT improvement by redesigning delivery processes and implementing PM systems. Expanded agency product suite to include ecommerce and affiliate marketing offerings.

Owned profitability, forecasting, and delivery for the Owned Media practice; tripled practice profitability, exceeding targets. Grew SEO team capability and led product expansion into CRO, UX, and intelligent content. Pitched new business and managed key client relationships.