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I'm Erin Devos, a performance marketing leader with 15+ years building the teams, systems, and strategies that deliver measurable business outcomes across SEO, paid search, paid social, display, and data analytics. I've led enterprise programs across New Zealand, Australia, the USA, the UK, and Europe, translating commercial goals into channel performance, shaping high-performing teams, and designing operational frameworks that allow agencies to deliver at scale.…I'm Erin Devos, a performance marketing leader with 15+ years building the teams, systems, and strategies that deliver measurable business outcomes across SEO, paid search, paid social, display, and data analytics. I've led enterprise programs across New Zealand, Australia, the USA, the UK, and Europe, translating commercial goals into channel performance, shaping high-performing teams, and designing operational frameworks that allow agencies to deliver at scale.

Erin Devos

Marketing Strategist, Performance Marketer, Content Strategist, +2

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I'm Erin Devos, a performance marketing leader with 15+ years building the teams, systems, and strategies that deliver measurable business outcomes across SEO, paid search, paid social, display, and data analytics. I've led enterprise programs across New Zealand, Australia, the USA, the UK, and Europe, translating commercial goals into channel performance, shaping high-performing teams, and designing operational frameworks that allow agencies to deliver at scale.…I'm Erin Devos, a performance marketing leader with 15+ years building the teams, systems, and strategies that deliver measurable business outcomes across SEO, paid search, paid social, display, and data analytics. I've led enterprise programs across New Zealand, Australia, the USA, the UK, and Europe, translating commercial goals into channel performance, shaping high-performing teams, and designing operational frameworks that allow agencies to deliver at scale.

Available to hire

I’m Erin Devos, a performance marketing leader with 15+ years building the teams, systems, and strategies that deliver measurable business outcomes across SEO, paid search, paid social, display, and data analytics.

I’ve led enterprise programs across New Zealand, Australia, the USA, the UK, and Europe, translating commercial goals into channel performance, shaping high-performing teams, and designing operational frameworks that allow agencies to deliver at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Managing Director/ Founder at Stride Performance Marketing

January 1, 2020 - Present

Performance marketing agency founded and led by Erin, serving enterprise clients across New Zealand, Australia, and the USA. Full P&L ownership as Founder and MD, accountable for client strategy and the operations that deliver it. Built and led a team across SEO, paid search, paid social, and display — establishing workflows, delivery processes, and quality standards for consistent client outcomes. Developed integrated multi-channel strategies translating client business goals into channel execution with ROI models and attribution frameworks. Managed agency commercial operations: pricing, margin, forecasting, and client retention. Currently rebranding to Stride Performance Marketing, including domain migration and repositioning.

Head of Performance at iProspect New Zealand (Dentsu Aegis Network)

January 1, 2019 - January 1, 2020

Executive leadership of iProspect's full in-market service delivery — translating client revenue, lead, and sales objectives into paid and owned channel strategy. Led 9 local and 20 offshore specialists across SEO, paid search, paid social, display, affiliates, and ecommerce — building team capability and setting strategic direction for each channel. Member of Dentsu Aegis Network SLT; managed P&L. EBIT improvement by redesigning delivery processes and implementing PM systems. Expanded agency product suite to include ecommerce and affiliate marketing offerings.

Head of Owned Media at iProspect New Zealand

January 1, 2018 - January 1, 2019

Owned profitability, forecasting, and delivery for the Owned Media practice; tripled practice profitability, exceeding targets. Grew SEO team capability and led product expansion into CRO, UX, and intelligent content. Pitched new business and managed key client relationships.

SEO Director at iProspect New Zealand

January 1, 2016 - January 1, 2018

Directed SEO strategy across the full client portfolio, linking activity to business outcomes — traffic, leads, and revenue. Hands-on delivery of both technical SEO (site audits, crawl fixes, site migrations) and content SEO (strategy, briefs, optimisation). Led Dentsu group-wide training on owned media and SEO; built process documentation and PM systems that scaled team capacity without sacrificing quality.

Senior SEO Consultant – Europe at ReachLocal

November 1, 2015 - March 1, 2016

Designed and built the SEO service delivery operation for European markets — workflows, QA processes, and PM integration — enabling scalable delivery across UK and German markets from launch. Recruited, onboarded, and managed SEO analyst team through successful beta and alpha launches.

SEO Project Coordinator – ANZ at ReachLocal New Zealand

June 1, 2014 - November 1, 2015

Developed end-to-end SEO service delivery for the ANZ market — workflows, process documentation, training, and alpha/beta testing — creating a product that became a company revenue leader. Hands-on execution of SEO campaigns including technical audits, on-page optimisation, and content strategy across a national and local client portfolio. Mentored junior staff and coached sales and offshore delivery teams to lift capability and consistency.

National Fundraising Programmes Coordinator at St John New Zealand

January 1, 2013 - January 1, 2014

Coordinated national fundraising programmes; supported digital marketing and strategy for fundraising campaigns.

Business Consultant — SEO at Omega Computer Services, USA

January 1, 2013 - December 31, 2013

SEO strategy, content optimization & technical analysis for clients.

Digital Marketing Coordinator at St John New Zealand

January 1, 2012 - December 31, 2012

SEO, content, analytics & large-scale website redevelopment.