I'm Rachael Shun Ling Zhang (Ash), my background is in tourism and hospitality with over 10 years of experience in creating immersive experiences for international and local visitors in Amsterdam. I bring a strong background in English-language communication, cross-cultural connection, and customer experience, and I’ve built a reputation for creating warm, memorable guest experiences. I also developed and maintained digital content, including YouTube videos, blogs, and social media. My work blends soulful storytelling, engaging content creation, and guest experience to help brands connect with audiences and grow visibility across channels. Currently, I’m doing freelance voiceover work, delivering high-quality voice recordings for AI training initiatives for a global tech company. I’m also training as an ICF-certified life coach.

Rachael Shun Ling Zhang (Ash)

I'm Rachael Shun Ling Zhang (Ash), my background is in tourism and hospitality with over 10 years of experience in creating immersive experiences for international and local visitors in Amsterdam. I bring a strong background in English-language communication, cross-cultural connection, and customer experience, and I’ve built a reputation for creating warm, memorable guest experiences. I also developed and maintained digital content, including YouTube videos, blogs, and social media. My work blends soulful storytelling, engaging content creation, and guest experience to help brands connect with audiences and grow visibility across channels. Currently, I’m doing freelance voiceover work, delivering high-quality voice recordings for AI training initiatives for a global tech company. I’m also training as an ICF-certified life coach.

Available to hire

I’m Rachael Shun Ling Zhang (Ash), my background is in tourism and hospitality with over 10 years of experience in creating immersive experiences for international and local visitors in Amsterdam. I bring a strong background in English-language communication, cross-cultural connection, and customer experience, and I’ve built a reputation for creating warm, memorable guest experiences.

I also developed and maintained digital content, including YouTube videos, blogs, and social media. My work blends soulful storytelling, engaging content creation, and guest experience to help brands connect with audiences and grow visibility across channels.

Currently, I’m doing freelance voiceover work, delivering high-quality voice recordings for AI training initiatives for a global tech company. I’m also training as an ICF-certified life coach.

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Experience Level

Expert

Language

English
Fluent
Chinese
Intermediate
Dutch
Beginner

Work Experience

Founder at Brews & Tales Amsterdam Craft Beer Tours
April 1, 2015 - July 1, 2024
Built and led guided beer tours through Amsterdam neighborhoods, sharing local food, culture, and history. Created and maintained the company website, sales copy, promotional materials, and social media channels; coordinated promotional events and partnerships to raise visibility. Trained and supervised tour guides, ensured high guest satisfaction, and contributed to content development and digital products.
Tour Operator & Business Partner at Who is Amsterdam Tours
December 1, 2019 - July 1, 2024
Served as Tour Operator and Business Partner, contributing to content development and digital products. Produced YouTube videos, blogs, and other online content to promote tours and platform visibility. Designed and maintained the company website with a small team; collaborated with external tour operator partners to develop digital content; managed bookings and partner relations.
Founder / Operator at Hungry Birds Street Food Tours
September 1, 2014 - May 1, 2018
Built and maintained relationships with hotel concierges, event organizers, tour operators, ticket vendors, and other stakeholders. Developed and coordinated promotional initiatives; trained and supervised the street promotions team; contributed to content creation to support brand awareness and guest experiences; ensured smooth daily operations.

Education

Diploma in Business Administration at Singapore International Business Management Education Centre
January 1, 2003 - January 1, 2004

Qualifications

ICF-certified Life Coach
January 11, 2030 - April 8, 2026

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Retail