Rachael Shun Ling Zhang (Ash)

Available to hire

I'm Rachael Shun Ling Zhang (Ash), my background is in tourism and hospitality with over 10 years of experience in creating immersive experiences for international and local visitors in Amsterdam.

About

I’m Rachael Shun Ling Zhang (Ash), my background is in tourism and hospitality with over 10 years of experience in creating immersive experiences for international and local visitors in Amsterdam. I bring a strong background in English-language communication, cross-cultural connection, and customer experience, and I’ve built a reputation for creating warm, memorable guest experiences.

I also developed and maintained digital content, including YouTube videos, blogs, and social media. My work blends soulful storytelling, engaging content creation, and guest experience to help brands connect with audiences and grow visibility across channels.

Currently, I’m doing freelance voiceover work, delivering high-quality voice recordings for AI training initiatives for a global tech company. I’m also training as an ICF-certified life coach.

  • 9 years' experience
  • Joined April 2026

Skills· 1

Languages

  • EnglishFluent
  • ChineseIntermediate
  • DutchBeginner

Industry experience

  • Travel & Hospitality
  • Professional Services
  • Media & Entertainment
  • Retail

Work experience

Tour Operator & Business Partner · Who is Amsterdam ToursDec 2019 – Jul 2024 · 4 yrs 8 mos

Served as Tour Operator and Business Partner, contributing to content development and digital products. Produced YouTube videos, blogs, and other online content to promote tours and platform visibility. Designed and maintained the company website with a small team; collaborated with external tour operator partners to develop digital content; managed bookings and partner relations.

Founder · Brews & Tales Amsterdam Craft Beer ToursApr 2015 – Jul 2024 · 9 yrs 4 mos

Built and led guided beer tours through Amsterdam neighborhoods, sharing local food, culture, and history. Created and maintained the company website, sales copy, promotional materials, and social media channels; coordinated promotional events and partnerships to raise visibility. Trained and supervised tour guides, ensured high guest satisfaction, and contributed to content development and digital products.

Founder / Operator · Hungry Birds Street Food ToursSep 2014 – May 2018 · 3 yrs 9 mos

Built and maintained relationships with hotel concierges, event organizers, tour operators, ticket vendors, and other stakeholders. Developed and coordinated promotional initiatives; trained and supervised the street promotions team; contributed to content creation to support brand awareness and guest experiences; ensured smooth daily operations.

Education

Diploma in Business Administration · Singapore International Business Management Education Centre2003 – 2004

Certifications and awards

ICF-certified Life Coach2030 – 2026

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