Social Media Manager & Content Creator at Sqill

Owned end-to-end delivery of multi-channel content initiatives, translating objectives into timelines, deliverables, and weekly execution plans. Scaled channels from 0 to 1,000+ followers by running structured experiments and tracking performance metrics. Planned and executed the app relaunch campaign; coordinated stakeholders and ensured on-time delivery. Collaborated cross-functionally with product, tech, and design to document UX/UI issues, refine workflows, and support prioritization. Maintained content calendars, reporting, and documentation to ensure alignment and visibility.

Social Media Manager & Content Creator (freelance project) at Innocent Drinks

Managed monthly content planning and delivery for Instagram and Facebook, coordinating concepts, approvals, and publishing schedules. Increased engagement ~3x by analyzing performance data and iterating on formats and messaging.

Digital Marketing Associate at Accenture

Supported execution and optimization of Google Ads and SEO initiatives through data analysis, documentation, and cross-team coordination. Produced recurring performance reports and actionable recommendations for stakeholders. Improved operational efficiency by standardizing templates and workflows across campaigns.

Administrative Assistant at Espaço Para Tudo

Delivered content projects from planning through publication while supporting audience-focused content strategy. Oversaw invoicing, billing, and payment tracking while improving administrative workflows to ensure accuracy, efficiency, and timely follow-through.