Diya Arul

Marketing Assistant at Proteintech Group

Led end-to-end social media operations across Instagram, LinkedIn, TikTok, YouTube, X, Bluesky, WhatsApp, and Reddit, including content creation, scheduling, community engagement, and performance reporting. Designed, built, and delivered a complete Python course for Proteintech’s Learning Portal, covering real biological data analysis from curriculum design to final production. Planned and executed multi-channel marketing campaigns, including influencer identification and collaboration, campaign planning, rollout, and post-campaign evaluation. Improved marketing operations through tool and workflow optimization, including transitioning from Hootsuite to Sprout Social, plus competitor analysis and trend tracking.

Visiting Researcher at University of Manchester

Conducted advanced coarse-grained and atomistic molecular dynamics simulations on phosphatidylserine decarboxylase (PSD) in E. coli and mechanosensitive channel of large conductance (MscL) to explore lipid–protein interactions and membrane dynamics. Performed in-depth analyses of simulation data to identify key lipid interaction interfaces, conformational changes, and biomechanical properties of PSD and MscL under various conditions. Prepared manuscripts focusing on structural dynamics and lipid interface interactions, contributing to two research papers.