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I am a hands-on brand and content strategist specializing in wellness and functional beverages. As the founder of a premium mushroom-based drinks brand, I have direct experience building a brand from the ground up, focusing on creative storytelling and performance-driven approaches. My passion lies in transforming wellness trends into engaging content that resonates with audiences. I thrive in early-stage brands to shape their identity and amplify their social presence quickly, adapting strategies based on audience response.…I am a hands-on brand and content strategist specializing in wellness and functional beverages. As the founder of a premium mushroom-based drinks brand, I have direct experience building a brand from the ground up, focusing on creative storytelling and performance-driven approaches. My passion lies in transforming wellness trends into engaging content that resonates with audiences. I thrive in early-stage brands to shape their identity and amplify their social presence quickly, adapting strategies based on audience response.

STEFANIE OST

PRO

Brand Strategist, Content Strategist, Marketing Strategist, +2

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I am a hands-on brand and content strategist specializing in wellness and functional beverages. As the founder of a premium mushroom-based drinks brand, I have direct experience building a brand from the ground up, focusing on creative storytelling and performance-driven approaches. My passion lies in transforming wellness trends into engaging content that resonates with audiences. I thrive in early-stage brands to shape their identity and amplify their social presence quickly, adapting strategies based on audience response.…I am a hands-on brand and content strategist specializing in wellness and functional beverages. As the founder of a premium mushroom-based drinks brand, I have direct experience building a brand from the ground up, focusing on creative storytelling and performance-driven approaches. My passion lies in transforming wellness trends into engaging content that resonates with audiences. I thrive in early-stage brands to shape their identity and amplify their social presence quickly, adapting strategies based on audience response.

Available to hire

Dubai, United Arab Emirates

I am a hands-on brand and content strategist specializing in wellness and functional beverages. As the founder of a premium mushroom-based drinks brand, I have direct experience building a brand from the ground up, focusing on creative storytelling and performance-driven approaches. My passion lies in transforming wellness trends into engaging content that resonates with audiences. I thrive in early-stage brands to shape their identity and amplify their social presence quickly, adapting strategies based on audience response.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

German

Fluent

French

Beginner

Work Experience

Founder & Brand Lead at Plant Rebels / Rebel Wellness

May 1, 2022 - Present

Built a premium mushroom-based beverage brand from concept to market, with a strong focus on brand identity, social media growth, and content-led customer acquisition. - Developed and executed social media strategy across TikTok and Instagram, focusing on organic growth and high-engagement content formats. - Created and tested short-form video content optimised for retention, virality, and conversion - Defined brand voice, messaging, and visual identity aligned with the premium wellness space - Planned and managed influencer and creator collaborations within the wellness and lifestyle niche - Built repeatable content frameworks to support consistent posting and audience growth - Analysed performance metrics (engagement, reach, CAC, conversions) to refine content and campaigns - Led go-to-market strategy including positioning, messaging, and launch planning

Co-Founder & Head of Marketing at JetMask

March 1, 2020 - October 1, 2021

Launched and scaled a DTC brand in a highly time-sensitive market environment. Successfully built and executed the go-to-market strategy from conception to launch within weeks, achieving £20K revenue within three months.

Founder & Managing Director at Culinary Health / V FIT Foods

May 1, 2018 - June 1, 2022

Established a premium plant-based catering and meal business focused on health-conscious audiences. Developed brand positioning and messaging while building an organic social media presence through content creation.

CEO & Founder at ATPRO

September 1, 2015 - May 1, 2018

Scaled a consultancy serving premium clients in hospitality and corporate sectors. Developed brand identity, positioning, and messaging targeting high-end clients.

CEO & Founder at Wilhelmina Models Dubai / SO Famous

June 1, 2011 - April 1, 2015

Launched and established the Dubai operation of an international modeling agency. Led brand positioning and marketing strategy within the regional luxury market. Directed visual identity, campaign storytelling, and brand communications Managed PR, media, and creative partners to deliver high-end campaigns Built partnerships with global brands including Emirates, Unilever, and Prada Oversaw brand representation across campaigns, events, and client engagements