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Growth focused Performance Marketing Specialist with international experience in scaling digital platforms across Turkey, Hungary, and the Netherlands. Expert in managing end-to-end paid media (Google & Meta Ads), SEO/SEM strategies, and lead generation funnels. Proven track record in leading cross-functional teams and optimizing marketing budgets to achieve high conversion B2B/B2C results. Combines analytical precision with creative strategy to drive measurable ROI.…Growth focused Performance Marketing Specialist with international experience in scaling digital platforms across Turkey, Hungary, and the Netherlands. Expert in managing end-to-end paid media (Google & Meta Ads), SEO/SEM strategies, and lead generation funnels. Proven track record in leading cross-functional teams and optimizing marketing budgets to achieve high conversion B2B/B2C results. Combines analytical precision with creative strategy to drive measurable ROI.

Sila Akca

Growth Marketer, Performance Marketer, Digital Marketer, +2

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Growth focused Performance Marketing Specialist with international experience in scaling digital platforms across Turkey, Hungary, and the Netherlands. Expert in managing end-to-end paid media (Google & Meta Ads), SEO/SEM strategies, and lead generation funnels. Proven track record in leading cross-functional teams and optimizing marketing budgets to achieve high conversion B2B/B2C results. Combines analytical precision with creative strategy to drive measurable ROI.…Growth focused Performance Marketing Specialist with international experience in scaling digital platforms across Turkey, Hungary, and the Netherlands. Expert in managing end-to-end paid media (Google & Meta Ads), SEO/SEM strategies, and lead generation funnels. Proven track record in leading cross-functional teams and optimizing marketing budgets to achieve high conversion B2B/B2C results. Combines analytical precision with creative strategy to drive measurable ROI.

Available to hire

Growth focused Performance Marketing Specialist with international experience in scaling digital platforms across Turkey, Hungary, and the Netherlands. Expert in managing end-to-end paid media (Google & Meta Ads), SEO/SEM strategies, and lead generation funnels. Proven track record in leading cross-functional teams and optimizing marketing budgets to achieve high conversion B2B/B2C results. Combines analytical precision with creative strategy to drive measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Digital Marketing & Performance Lead at Rankia Valencia

February 1, 2024 - January 1, 2026

Led the digital expansion for Turkey, Hungary, and Netherlands portals. Supervised and mentored NL and HU specialists to ensure alignment with global performance goals. Planned and optimized cross-channel campaigns using Google Ads, Meta Ads, and Email Marketing to drive high-quality B2B and B2C leads. Scaled international domains from zero to 7,000+ monthly organic clicks via technical SEO and editorial planning. Built automated lead generation funnels (landing pages, gated content, newsletters) that increased engagement by 35%. Managed brand visibility across LinkedIn, Instagram, and X; produced targeted video content for YouTube, reaching 1.7K subscribers through data-backed trends. Prospected and managed strategic partnerships with financial brokers to enhance platform authority and lead quality.

Industrial Designer Intern at Urbaniture

July 1, 2021 - August 1, 2021

Created 3D models and renderings using Rhino and KeyShot. Contributed to product design processes by preparing technical drawings and prototypes. Applied UX/UI principles to support user-focused design and prototype development.

Digital Marketing & Performance Lead at Rankia

February 1, 2024 - January 1, 2026

Led the digital expansion for Turkey, Hungary, and Netherlands portals. Supervised NL and HU specialists to ensure alignment with global performance goals. Planned and optimized cross-channel campaigns using Google Ads, Facebook Ads, and Email Marketing to drive high-quality B2B and B2C leads. Scaled international domains through technical SEO and editorial planning. Built automated lead generation funnels with landing pages, gated content and newsletters, increasing engagement. Produced targeted video content for YouTube with subscriber growth. Cultivated strategic partnerships with financial brokers to enhance platform authority and lead quality.