Daria Shupliak

Marketing Strategist / Digital Marketing Manager at Incom Group S.A./ADAX

Led digital marketing and social media initiatives, growing online communities, increasing web traffic, and boosting conversions. Created photo, video, and text content; promoted brands on Facebook, LinkedIn, and Instagram. Increased online B2B sales by 15% and gained 18% more new clients using paid traffic (Criteo, Google Ads, LinkedIn) with budgets up to €4k/month. Organized offline events (~€7k per event).

Google Ads Specialist, B2C/B2B Sphere at Majorrel, Wroclaw

Analyzed media campaign data and optimized campaigns to achieve customer goals. Implemented scenarios that helped clients reach ROAS of 3.0+; advised on product mix for maximum sales and engagement. Managed budgets up to €2k/month; prepared content for media relations and social media.

SMM & Facebook Ads Specialist (Freelance) at Freelance, Krakow

Freelance social media management and paid ads specialist, developing and executing campaigns across Google Ads, Facebook Ads, and LinkedIn Ads; content creation and performance reporting.

Analytics Intern at City Council, Kielce

Collaborated with producers and management to develop new promos and teasers; validated results and performed quality assurance to assess data accuracy.

Developed and executed promotional strategies leveraging organic content and paid traffic (Google, Meta Ads, LinkedIn Ads). Analyzed communications strategy; collaborated with cross-functional teams to support growth in B2C e-commerce (Norway) and EU online learning; managed budgets up to €10k/month.