I am a dynamic and results-driven Senior Paid Media Specialist with over 7 years of experience in managing and optimizing digital marketing campaigns across various platforms. I have a passion for innovation and agility, always committed to continuous optimization and performance tracking.…

Aleena Siddiqui

I am a dynamic and results-driven Senior Paid Media Specialist with over 7 years of experience in managing and optimizing digital marketing campaigns across various platforms. I have a passion for innovation and agility, always committed to continuous optimization and performance tracking.…

Available to hire

I am a dynamic and results-driven Senior Paid Media Specialist with over 7 years of experience in managing and optimizing digital marketing campaigns across various platforms. I have a passion for innovation and agility, always committed to continuous optimization and performance tracking.

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Language

Urdu
Fluent
English
Fluent

Work Experience

Paid Media Specialist at Smart Transport i Stockholm AB
May 7, 2025 - Present
Lead the planning, execution, and optimization of multi-channel paid media campaigns across various platforms, aligning with client objectives and full-funnel strategies. Continuously analyze and optimize campaign performance through data-driven decision-making.
Paid Media Specialist at Valtech Radon
January 1, 2021 - April 28, 2025
Strategically analyze, optimize, and monitor paid media campaigns across platforms for global clients, optimizing sales funnels and achieving specific objectives.
Freelance Digital Marketing Specialist at Self-Employed
January 1, 2019 - Present
Develop and execute digital marketing strategies for diverse clients across multiple platforms, resulting in measurable improvements and enhanced overall client satisfaction.
Customer Success Manager / Office Manager at Dr. Shakaib Dental & Orthodontic Clinic
September 1, 2017 - August 31, 2019
Led day-to-day operations, managed office procedures, and oversaw budget control and staff management to maintain clinic efficiency.
Coordinator and Teacher at Ladybird Grammar School
January 1, 2014 - December 31, 2015
Developed and conducted child development programs, ensuring a supportive learning environment and managing lesson planning.

Education

MBA at Institute of Business Management (IoBM)
September 1, 2012 - September 1, 2017
M.Sc at University of Karachi
January 1, 2010 - December 1, 2010
B.Sc. (Hons.) at University of Karachi
January 1, 2007 - December 1, 2009
H.S.C at Khatoon-e-Pakistan Govt. Degree College for Women
January 1, 2005 - June 1, 2006
S.S.C at Lady Bird Grammar School
January 1, 2004 - December 1, 2004
Master's course Innovation for Societal Challenges at Karolinska Institutet
September 1, 2020 - December 31, 2020
Master's in Innovation for Societal Challenges at Karolinska Institutet
September 1, 2020 - December 31, 2020
MBA in Health and Hospital Management at Institute of Business Management (IoBM)
September 1, 2012 - September 1, 2017
M.Sc in Biochemistry at University of Karachi
January 1, 2010 - December 31, 2010
B.Sc. (Hons.) in Biochemistry at University of Karachi
January 1, 2007 - December 31, 2009

Qualifications

LinkedIn Marketing Solutions Fundamentals Certification
August 7, 2024 - August 7, 2026
LinkedIn Marketing Strategy Certification
August 7, 2024 - August 7, 2026
LinkedIn Marketing Solutions Fundamentals Certification
August 7, 2024 - August 7, 2026
LinkedIn Marketing Strategy Certification
August 7, 2024 - August 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare